Episode 4: The Importance of Asking Questions and Planning with Edward Cruz of Go For Vertical
Play • 32 min

Edward Cruz is the founder of Go For Vertical, Arizona’s new catalyst for founders and startups. Edward is a successful enterprise software consultant based in San Francisco and Austin, with a long career helping both startups and Fortune 500 corporations deliver critical software solutions. Edward is a native Tucsonan who is happy to bring his skills and experiences back to Arizona to help the next generation of entrepreneurs and businesses develop their technology and go to market.

In this episode…

Are you a startup company preparing for a pitch? If so, do you think you have everything in your folder to prepare you for what happens during and after you make your initial ask? These are just some of the things founders often find themselves in when they’re about to meet someone who can potentially become an investor or a part of their company.

Edward Cruz, founder of Go For Vertical, a company that helps ambitious early-stage entrepreneurs turn their ideas into market-driven, venture-funded companies with rapid growth and traction, says that your initial ask shouldn’t just be about what you want to get out of the conversation. It should also involve what you are excited about in seeing your ideas come to fruition.

Tune in on this episode of What’s Your Ask as Stephanie and Edward talk about the importance of planning and mapping out your goals and visions for the project you have in mind. They also talk about the importance of staying involved even after you’ve outsourced some of the tasks and why questions are vital to getting your point across to the person you’re talking to.

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