Episode 47: How Do You Ask in a Saturated Market with Greg Head
Play • 42 min

Today, I’m excited to talk to Greg Head, the CEO of Scaling Point and the founder of Gregslist.

Greg Head is a 30-year software industry veteran who was part of the startup-to-scale journeys of three different software companies in the CRM industry, including one IPO. 

He is now an active mentor, advisor, consultant, and speaker helping founders of early-stage software startups all over the world. 

At Scaling Point, Greg works with startup tech founders on positioning strategy, product-market fit, messaging, and scalable marketing execution. 

Gregslist.com is the curated and up-to-date list of local software companies used by thousands of founders, tech leaders, investors, and job seekers each month. 

Gregslist is now available for tech communities in Phoenix, Salt Lake City, Dallas, Austin, Chicago, and more. 

Greg and his wife live in the Dallas area. They spent 23 years in Phoenix before returning to her Texas hometown in 2019. 

Welcome Greg!

In this episode…

Greg Head talks about how going full circle from selling software to running a software company was a natural progression. He further explains how the way he was asked by a partner, and that it was a logical step in his progression. He knew the journey was still evolving and was a commitment. He embraced being a leader of a large team and a large company.

In shifting through the development of the software arena, Greg found that the way companies and entrepreneurs made asks changed. It became a more mature market than a frontier market. 

To stand out in a “noisy” environment of start-up, you need to be a specialist. Yes, you heard that right. With the market being so much more saturated, you need to specialize in order to make an impact. Buyers want to know you are the “Best” at what you do, your specialty. And, finally, getting traction is how you validate your specialized service. With so many choices, you need to stand-out.

Listen in to see how you can stand-out in your specialty.

Resources Mentioned in this episode Sponsor for this episode...

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