Episode 18: How to Write a Cold Email that Gets Investors' Attention with Sammy Abdullah of Blossom Street Ventures
Play • 36 min

Sammy Abdullah is the Founder and Managing Partner of Blossom Street Ventures, which is also known as the anti-VC. Blossom Street Ventures focuses on companies with $2 million to $20 million of run-rate revenue, and year over year growth of 50% plus. They invest anywhere in the US or Canada and they prefer leading one to 10 million series A or B rounds, but can also follow. BSV does traditional growth rounds, inside rounds, recaps, secondaries, and restructings. And unlike a lot of other VCs, they like hearing from founders directly.

In this episode…

One of the biggest mistakes founders make when asking for investments is being overconfident about their business and setting a very high valuation for the product they offer. This turns investors off and it could lead to a reputation within the fundraising circles that can be hard to shake off. According to this week’s guest, Sammy Abdullah, the last thing you want is to be in a situation where your valuation is too high leaving you with few options and hard-to-please investors whose patience is lower than you would prefer.

Doing your research and preparing for your pitch when sending out cold emails and preparing for your ask is crucial. Why? Because a fair deal is always appreciated and laying out your numbers and milestones in a crisp and straightforward tone will more than likely grab an investor’s attention.

Tune in on this episode of What’s Your Ask as Stephanie Sims talks to Sammy Abdullah of Blossom Street Ventures about the common mistakes founders make when asking for investment, how to do research to get a fair deal, how these can affect investor-founder relationships, and how to draft a cold email that will grab your potential investor’s attention.

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