Big Break Software Podcast
Geordie Wardman
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Welcome to the Big Break Software Podcast, the show where we discuss the ins and outs of building software companies. Listen in as we have conversations with industry leaders, and experts, about what it takes to build a software company.
Available episodes
Newest first
Oldest first
Feb 14, 2023
How to write software series with Phil Alves of Dev Squad and Dev Stats
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Jan 2, 2023
Minding Your Money and Money Mindset—with Danielle Hayden
Financial expert Danielle Hayden shares strategies for building a profitable, sustainable consulting business by being the boss of your finances and cultivating a healthy money mindset.
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Dec 8, 2022
How Richard Miles of Closem.ai found a marketing problem for local businesses and created a SaaS to fix it
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Dec 1, 2022
How Alex Gilmanov went from software developer to agency owner to multiple SaaS owner
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Nov 24, 2022
How Farzid Rishidi was able to fund and gain his first clients at SaaS startup Respona.com
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Nov 17, 2022
How Andrew Yates of Promoted.ai went from high paying job to founding ad tech startup promoted.ai and other stories of startup hustle
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Nov 10, 2022
Daniel Liebeskind (Topia.com)
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Nov 3, 2022
Kate Chernis
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Mar 16, 2022
How Tammy Developed a Security Application that Adults and Teenagers can use to Seek Assistance in an Emergency
Tammy Haldeman, CEO of Your Shield, talks about coming up with the idea, developing it, their pricing plan, and why the application is ideal for adults and teenagers.
You Shield is a safety application that users install on their phones. Tammy Haldeman, the developer, tells Geordie about it. What You’ll Learn
* How Tammy came up with the idea
* Lessons Tammy learned along the way
* Challenges Tammy and her team faced during the development process In This Episode
Tammy Haldeman believes the You Shield app can protect users from sexual harassment, sex trafficking, kidnapping, bullying, and domestic violence. After activating it, users need to program a secret word they can remember easily, which comes in handy in an emergency.
If you ever experience an attack, your attackers will never know about the app. All you need to pre-program your secret word on the app is shout your preferred term. The app will notify everybody you have programmed, begin tracking your location, and record audio. Tammy gives out an example in the podcast to better understand how the app works.
Tammy describes, coming up with the idea as a gift. She narrates how a bullying incident where the victim, a 10-year-old girl, committed suicide affected her. Suddenly the thought of a security application hit her brain. She says aspects of designing and improving her idea kept flooding her mind, and that’s when she decided to actualize it.
Investing in application development can be a costly practice. However, Tammy mentions that her heart was ready to go over and above to catch attackers or prevent them from violating other people’s rights.
With zero experience in software, Tammy admits that venturing into the industry was intimidating. She struggled with finding the right people to trust with her idea and reputable professionals she could work with.
Tammy narrates how she met Geordie, with whom they had an easy conversation. She says Geordie made her comfortable even though she was not conversant with software-related terms. Find out how Tammy and Geordie’s development team collaborated to build the app.
Geordie highlights how they struggled with finding the ideal sequence because they needed to configure the iOS operating system. At some point, they encountered particular regulations that barred changes on iOS. How did Tammy navigate that phase?
She remembers one specific week when accessing her account on App Store was impossible for two weeks. However, despite the challenges, Tammy says everything worked satisfactorily because it allowed their developers to focus on the complexities of the application. That phase gave them sufficient time to prepare the app for launch.
Every entrepreneur struggles with the fear of the unknown, and Tammy was not an exception. Sometimes she feared that the app would never go live. However, she was certain she could keep pushing until her dreams actualized.
Tammy quickly mentions that developing an application is a long, tedious, and time-consuming process. When it comes to app development, a celebration of the last day never comes because you are always thinking about what to improve to enhance the user experience. What’s more, customers keep demanding new features. Still, Tammy describes two moments when her persistence seemed to be bearing fruits. Listen to the podcast to learn about it.
When Tammy started developing the You Shield idea, she had not emphasized sexual harassment. However, her niece was recently harassed sexually at school, which made her regret for not activating her niece’s Shield activated.
In today’s world, where insecurity is rising exponentially, every teenager can benefit from using the You Shield app. Do you have privacy concerns regarding this app? Tammy says only app users can playback recordings from their devices.
Further, they don’t collect the user’s information. Such data is only necessary for activating the app. She also discussed their payment plans in the podcast. If you are interested in the app, do not miss this podcast section.
This app is meant for both teenagers and adults as well. Tammy says you can never predict when something happens to you and insists that having the app can rescue you from risky situations. One of the most interesting features of this application is that victims can call out for help without their attackers knowing.
If you are an aspiring app developer, Tammy says documenting your dreams about the project is crucial. She says potential app developers should create recordings, draw their plans, and write down their expectations. Collaborating with trustworthy people with whom you can easily communicate is also crucial during the development process.
Your Shield app is only available on iOS, but Tammy says they are working on availing it for Android users soon. Resources
* Tammy Haldeman Tammy
* Your Shield App
* Your Shield website
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Mar 8, 2022
How Eric Frankel of AdGreets Navigated Challenges to hit 400,000 MRR and Beyond
Eric Frankel, CEO, and founder of AdGreets, talks about coming up with his MVP, funding it, and gaining his first customers to find product-market fit. Listen in for the insights.
AdGreetz is a leading video personalization technology platform that helps brands build robust customer relationships. It also increases engagement between five and seven times by generating and deploying thousands of smart ads by machine learning and Artificial intelligence in real-time. He talks to Geordie about his journey. What You’ll Learn
* Why did Eric choose to work with younger people
* What strategy do Eric and his team use to retain clients?
* Lessons Eric learned during his search for clients In this Episode
Traditional advertising involves creating a generic message or ad for everybody even though people are different. Eric and his team are committed to changing that narrative by making hundreds, thousands, and even millions of advertisement versions customized to speak to and meet individual customers’ needs. He says they leverage data to create multiple versions of messages and ads on different advertising platforms across the globe.
Eric’s passion for advertising started when he was President of Warner Brothers. While there, he spent years trying to make the world understand that television did not have to be about appointments. He believed that the on-demand approach was the idea of the future. Listen to the podcast for more details about Eric’s idea. Unfortunately, some people dismissed it as the worst in the industry, but still, he did not give up.
With time, people started embracing his idea. Eric decided to transform the 100 billion dollar worth of advertising business and left Warner at some point. He collaborated with a group of colleagues to focus on AdGreets, a company he has been running for the last decade. Today, the world is fast catching up with the streaming concept.
Eric did not leave Warner without a plan. He took his time to strategize and consider various things he wanted to do before settling for one. He would later develop a business plan before approaching investors. He says convincing the investors was easier because he already had money to kickstart his project. He explains how he hired a team of professionals to work with and the number of errors he made along the way.
Building a platform that works and meets customer demands is an ongoing process. Eric says they spent more than a year in the development process, and they bore fruits. Still, they learned from each client and kept improving the platform. One of the core problems that Eric faced was how to make the platform user-friendly. Listen to the podcast to find out the strategy they used. Eric also gives comprehensive details of how their system works and got his first customers. You don’t want to miss this informational part of the podcast.
As the business grew and the cost of running it became unbearable, Eric had to make a tough decision to let people go. He says that was one of the hardest times he has ever had to go through during his entrepreneurship journey. Find out why from the podcast.
For Eric, becoming cash positive happened by chance. He says while the investors he spoke to loved his idea, he stopped asking them for money. The business continued running smoothly even during a bad week or month when clients had delayed payment. Today, Eric has not written a check in months and doesn’t see the need to do so, which is a sign that he is breaking even.
The company has evolved tremendously, and investors are reaching out to Eric and his team seeking collaborations. In Eric’s sentiments, what you own is not as crucial as winning in the end. He says he is becoming smarter and believes that having more people on board will make the company better. He looks forward to getting more people to help him push his dream to actualization.
In every business, there are numerous competitors to deal with. How does AdGreets set itself apart from competitors? Eric says they do so by being an effective omnichannel solution. He mentions that they devised unique selling propositions, which they highlight when conducting presentations or comparing themselves with their competitors.
If Eric were to turn the hands of time, he would raise more money initially. He explains his reasons in the podcast. He also mentions that having your own money helps you attract investors. Resources
* AdGreetz
* Eric Frankel LinkedIn
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Mar 2, 2022
How David Perry, CEO of GetCarro.com, Build a Video Game Streaming Technology that Won Two Guinness Book of World Records Before Transitioning into the eCommerce World
David Perry, CEO, and co-founder of GetCarro.com, talks about developing successful games and transitioning into the eCommerce world. Listen in for more Insights.
GetCarro.com is a platform that collaborates with other companies to help brands increase their visibility. Brands can reach more customers, increase sales, and gain attention by offering innovative solutions. David Perry, the CEO, talks to Geordie about his journey. What You’ll Learn
* Impact of influencers on brands
* How David and his team countered competitors
* Why David moved to eCommerce
* Components you need to make a video game work and what they mean
* Importance of a verification system In this Episode
David believes that attention is one of the most critical needs for a company, so much so that some brands are buying Google clicks to get more attention. According to David, that is a costly strategy. As a result, he started thinking about a better way of helping brands get more attention by associa…
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Feb 22, 2022
How Bob Miles of Salad.com Navigated Challenges in the Crypto Industry to Come up with a New Incentive Model and Build a Successful Cloud Computing Firm
Bob Miles, CEO, and founder of Salad Technologies, talks about venturing into the SaaS and web three world, funding his MVP, and gaining the first customers to navigate from zero to product fit. Listen in for more insights.
Salad Technologies is a firm that collaborates with numerous computer gamers in their inactive PC resources to develop distributed cloud computing infrastructure. Bob Miles, the CEO, tells Geordie about his journey. What You Will Learn
* How Bob stumbled on his company's idea
* Who does Salad Technologies target?
* What makes cryptocurrency a trustless monetization system?
* What are the Folding@home and Seti@home concepts?
* How the Salad Technologies reward program works
* Why some people are frowning upon the proof of work concept
* How will the proof of stake model affect Salad Technologies operations?
* Challenges Bob and his team experienced before launching their MVP
* Why influencers are crucial for pushing your marketing strategy and bu…
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Feb 15, 2022
Impact before profits with multi-million ARR employee hiring SaaS Eightfold.ai CEO Ashutosh Garg
Ashutosh Garg, CEO, and co-founder of Eightfold.ai, talks about building his team, developing the MVP, and finding product-market fit to hit seven-figure MRR. Listen to the podcast and learn.
Eightfold.ai is committed to enabling the ideal career for everybody across the world. The platform facilitates inclusion and diversity, eliminating bias from hiring and assisting American citizens in returning to work via the department of labor in the US. Ashutosh Garg, the CEO, and co-founder talks to Geordie about his journey. What You'll Learn
* Why finding the right job or skilled talent is becoming harder every day
* Why the company has its focus on the US
* Why hiring should be based on a candidate's potential instead of what they have done
* Lessons Ashutosh learned from attending an interview at Google
* How did Ashutosh convince his co-founder to join him?
* How Ashutosh and his team executed the pitching process
* Why Ashutosh and his team are particular about building…
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Feb 8, 2022
After years of trying to find product market fit this founder talks about getting through the lean years with 37k MRR clowdwork.com CEO Alexandra Gamarra
Alexandra Gamarra, co-founder, and CEO of Clowd Work, talks about building the MVP, finding their first customers, and navigating their product-market fit to achieve growth. Listen in for more insights.
Cloud Work is a fully automatic time tracking system for organizations that need to track, manage, and report time. Through this system, users can keep their projects on track and budget. It comes with an automatic employee time tracking software and various features like reporting timesheets and screenshots. Alexandra Gamarra, the CEO, talks to Geordie about her story. What You’ll Learn
* Why did Alexandra choose to work with a remote team?
* Why Alexandra and her team were keen to find out what their employees were up to
* How Alexandra and her team improved their product to make it saleable to other companies
* Why did Alexandra sell her eCommerce business?
* How much did Alexandra sell the eCommerce for, and how much did they invest in the software development venture…
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Feb 1, 2022
Starting and Selling SaaS with incubator startup Todd Larsen.
Todd Larsen, CEO of Tech Leaders, talks about growing SaaS businesses and how his coaching program helps founders better their products. Listen in for the insights.
Tech Leaders is a company that helps technology startups enhance their products and become people leaders. Todd Larsen, the CEO tells Geordie about his journey. What You’ll Learn
* What makes a Micro SaaS plug and playable?
* How Todd’s model works
* How do Todd and his team execute the sales process?
* How much equity are companies willing to surrender to Todd and his team?
* How do Todd and his team assess startups before accepting them into the program?
* What is the 12-point assessment?
* Why do Todd and his team prefer real stack instead of no-code tools
* Challenges Todd and his crew face in their line of work In This Episode
Todd narrates how his stint at Groupon helped him understand how to do and maintain things at scale and achieve growth at a particular phase. He would later transition to…
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Jan 25, 2022
How Dawn Verbrigghe, CEO of Jottful, gave up a Lucrative CMO Startup Position to start SMB CMS
Dawn Verbrigghe, CEO of Jottful, talks about coming up with the idea, funding the MVP, gaining first customers, and navigating the zero to product fit journey. Listen and learn.
Jottful is a SaaS company that allows small and medium-sized businesses to create and manage affordable, professional, and easy to navigate websites to eliminate the need to hire an agency. The company encourages small businesses to market themselves better online. Dawn Verbrigghe, the CEO, and founder, tells Geordie about her entrepreneurship journey. What You’ll Learn
* How working in a family business inspired Dawn to build the MVP
* How Dawn reached out to potential businesses
* Why the Jottful niche is horizontal-based
* Why people were afraid of referring Jottful to their friends
* How a mentor can help you make the best decision
* The perks of being an entrepreneur
* How early-stage business funding has evolved over the last few years
* Why Dawn and her team don’t use their product…
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Jan 19, 2022
How multi 7 figure ARR WPX.net became a leader in the crowded Wordpress hosting space with CEO & cofounder Terry Kyle
Terry Kyle, CEO, and Co-founder of WPX.net talks about starting the company, building his MVP, and how he sets himself apart from competitors. Listen and learn.
WPX.net is a WordPress hosting platform that specializes in providing excellent customer service and speedy services. Terry ventured into the hosting industry as an entrepreneur in 2013 even though he had already been using hosting companies for approximately 15 years. Terry Kyle, the CEO and co-founder, tells Geordie about his journey. What You’ll Learn
* How Planet Hosting evolved to WPX
* How WPX discovered its product-market fit
* Why WordPress site owners should audit their plugins
* Why you should get rid of plugins you no longer use
* Challenges Terry and his team faced along their journey
* Why Terry started a non-profit organization In This Episode:
After using hosting services for many years with little satisfaction, Terry decided to venture into the industry as an entrepreneur. He noticed that man…
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Jan 12, 2022
What is shiny object syndrome and how it helped Zip Message Founder Brian Casel
Brian Casel, founder of ZipMessage discusses his transition from Audience Ops to a new venture and what he has learned along the way. Get more insights from the podcast.
ZipMessage is a video messaging tool that facilitates asynchronous conversations with remote teams and customers. Brian Casel recently sold his content marketing company to focus on ZipMessage. He talks to Geordie about his journey.
What You’ll Learn
* Why Brian sold Audience Ops
* The difference between a productized service and an agency
* How did Brian conduct the Audience Ops sale process?
* What was Brian’s initial idea for ZipMessage?
* Why the asynchronous approach is ideal for teams working across time zones
* Why is ZipMessage viral? In This Episode
Brian has sufficient experience in web and front-end development, and design. He has also spoken about productized services for many years. Over the years, Brian has created a course and developed audience applications.
His interest in softwa…
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Jan 4, 2022
From failed Wordpress theme service to successful landing buying website & CRM SaaS with Jessey Kwong of Reiconversion.com
Jessey Kwong, CEO, and founder of REI Conversion talks about inventing the idea, building and funding the MVP, and bootstrapping from zero to 30,000 MRR. Listen in for more details.
REI conversion is a SaaS company that helps users automate and systematize their land buying business. Jessey Kwong, the founder, and CEO started off as a vacant land investor before upgrading his operations. He tells Geordie about his journey. What You’ll Learn
* Why did Jessey’s first WordPress theme flop?
* Why the current 50/50 equity split agreement between Jessey and his partner complicates planning
* Lessons Jessey has learned from the 50/50 equity split
* How Covid affected the business In this Episode
While being a vacant land investor paved the way for Jessey’s success in the land investing business, he no longer focuses on the venture. Instead, he is scaling REI conversion to meet growing customer demands.
Jessey says his digital background came in handy to help him develop we…
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Dec 28, 2021
From bootstrapping to 50m funding & 25m ARR in 24 months with Andrew Butt of Enable.com
Andrew Butt, CEO, and co-founder of Enable, discusses how he gained interest in Enable, raising his initial funding, building the MVP, and navigating zero to product-market fit to hit 25 million ARR. Listen to the podcast for more insights.
Enable is a cloud-based collaboration platform for boosting the performance of B2B deals. It also improves operational efficiency and financial transparency. Enable was launched in 2015 and is used in various industries to evaluate, negotiate, and perform intricate trading agreements to push for profitable growth. Andrew, the CEO and co-founder talks to Geordie about his journey. What You’ll Learn
* How Andrew came up with the Enable idea
* How Andrew and his team transitioned from customized software to a genuine product
* What problem was Andrew attempting to solve from the beginning?
* Importance of pivoting to a SaaS model early
* Andrew’s experience of raising capital in the US
* While Andrew and his team decided to raise cas…
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Dec 21, 2021
How a conversation with one client about an insurance data problem lead to a 2m ARR pivot for Leo Bernstein of Line Slip Solutions
Leo Bernstein CEO and co-founder of LineSlip Solutions, talks about funding his MVP, acquiring the first customers, and moving from zero to product-market fit. Listen to the podcast for more details.
LineSlip Solutions leverages artificial intelligence (AI) and machine learning to obtain and design insurance data to automate essential tasks and control data vital to corporate insurance companies and commercial insurance brokers. He talks to Geordie about his journey in the entrepreneurship world. What You’ll Learn
* What is structured data?
* How Leo went about analyzing the market and building his MVP
* Why many insurance businesses were unwilling to adopt technology
* What’s the initial problem that Leo and his team were trying to solve?
* How Leo started the company
* Challenges Leo faced while searching for a CTO
* Why Leo decided to adopt full-time online operations
* When did Leo realize product-market fit?
* Importance of marketing and creating brand awa…
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Dec 14, 2021
Converting from Translation Agency to 1m ARR AI Translation SaaS with Marko Hozjan of Taia.io
Marko Hozjan of Taia Translations talks about funding his MVP, finding the first customers, and navigating his zero-to-product fit journey to hit €1 million ARR. Listen to the podcast and learn.
Taia is an artificial intelligence platform that gives clients fast translations with assistance from human services. Marco, the CEO, is passionate about business processes and leadership. He is also a serial entrepreneur who has founded and exited numerous companies. He talks to Geordie about building Taia Translations. What You’ll Learn
* How automation has helped Taia Translate
* How the Taia pricing works
* How does Taia guarantee accuracy?
* Why finding the first investment can be a daunting task
* Importance of mindset for entrepreneurs
* How did Covid affect Taia? In this Episode:
Taia targets medium-sized and big B2B companies to ensure they get excellent quality human translations executed by professional translators.
Marco says companies have varying needs, and th…
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Dec 7, 2021
How getting on live chat with your customers can give exponential SaaS growth with CMO Michael Epstein of multi 7 figure ARR PostPilot
Michael Epstein of PostPilot talks about building their MVP, gaining first customesr, and navigating their zero-30,000 MRR journey. Get more insights from the podcast.
We live in a digital overload world, where cost-per-click (CPC) is fast overtaking email and email engagement. Today, customers are looking forward to getting real and tangible interactions with brands. PostPilot makes these expectations a reality via direct automated mail drives.
Through PostPilot, customers can send handwritten and personalized postcards as conveniently as email campaigns. This technique generates excellent ROI (return on investment) and engagement. Michael Epstein shares critical details with Geordie in this podcast. What You’ll Learn
* What problem does PostPilot solve for customers?
* How much equity should companies set aside for potential employees?
* How did Michael and his team get their initial customers?
* Why entrepreneurs should strive to engage with their customers and underst…
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Dec 1, 2021
How Aran Khanna of Archera.ai solved cloud pricing problems worth 6 figures per client
Aran Khanna, the cofounder of Archera talks about inventing his MVP, growing it from zero to 30,000 MRR, and the problem they solve for customers. Listen and learn.
Archera leverages machine learning to enable companies automate and eliminate risks on their cloud strategies. The company focuses on giving business leaders and developers sufficient control to use their preferred resources to reduce their expenses. Aaron, the cofounder, talks to Geordie about his journey. What You’ll Learn
* How Aran discovered the need for his MVP
* Why Aran left AWS to focus on his project
* How did Aran transition from employment into entrepreneurship?
* How Aran prospected for customers
* Why many organizations today are investing in cloud-based solutions
* When did Aran discover the potential of his company? In this Episode:
Aran believes he was born in the cloud. He secured his first job at Microsoft Azure, where he familiarized himself with how customers were purchasing servers a…
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Nov 24, 2021
Cosmin Costin Going from Web Agency Owner to 30% Owner in 7 Figure SaaS business
Cosmin Costin of Coaches Console talks about managing the project with limited experience and propelling the company to a 7 figure ARR SaaS firm. Get all the details from the podcast.
Coaches Console is an application that enables coaches to establish their coaching businesses. It also helps them manage their clients and business. When he ventured into the industry, Cosmin and his team were building websites for different trainers and people in the personal development industry, such as trainers. He talks to Geordie about his journey. What You’ll Learn
* How Cosmin joined Coaches Console
* Challenges that Coaches Console founders faced when developing their MVP
* Why businesses should strive to offer value
* Lessons Cosmin learned at the web summit in Dublin
* Importance of maintaining up to date software
* Why clients benefit from the Coaches Console training In this Episode:
Before joining Coaches Console, Cosmin was running a web design agency which exists to date…
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Nov 15, 2021
Buying 3 SaaS in a year while running 100 employee company with JD Graffam
JD Graffam, digital agency owner, tells Geordie what he considers before choosing businesses to buy and the direction he hopes to follow in the future. Listen to the podcast for more insights.
Purchasing three SaaS products within a year and running them successfully can be a difficult task. How has JD Graffam navigated challenges and risks to emerge victorious? He tells Geordie about his journey in this podcast. What You’ll Learn
* The acquisition process of Recharge
* Why JD does not do outreach
* What type of business does JD avoid?
* Importance of delegating In this Episode
JD Graffam recently acquired Audience Ops, a content marketing service from the previous owner who wanted to spend his energy and time on a new business venture. JD says he has been working with the Audience Ops team to create new services, optimize and propel it to the next level.
Before Audience Ops, JD had bought Delegated, a dedicated virtual admins service business. Delegated is ideal for in…
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Nov 9, 2021
The Godfather of Bootstrapping Rob Walling CEO of Tinyseed & Microconf and what he looks for in his SaaS invrestments
Rob Walling, entrepreneur, investor, CEO of Tinyseed & Microconf, and godfather of bootstrapping SaaS tells Geordie what he considers in his SaaS investments. Listen and learn.
Apart from building and selling different startups, Rob has been collaborating and assisting non-venture backed startup founders for nearly two decades now. He also hosts a popular podcast for bootstrappers, boasting 500 five-star reviews and over 10 million downloads. He talks to Geordie about his journey.
What You’ll Learn
* What does Tinyseed & Microconf entail, and how do they work?
* What makes Tinyseed different from other accelerators in the market?
* Why SaaS founders choose Tinyseed and Microconf over their competitors
* Importance of having an audience before launching your idea
* Why pricing is a critical factor in SaaS
* Why an entrepreneur's goals determine the type of product they build
* Why raising your prices too high is never a good idea In This Episode
Rob highlights podc…
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Nov 2, 2021
When & How to Pivot from one lucrative market to another with Persosa.com personalisation platform co-founder Greg Lim
Greg Lim, co-founder of Persosa, talks about coming up with the idea, funding the MVP, finding his first customers, and finding market fit twice. Listen in for the insights.
Persosa is an experience and data platform that enables businesses to boost website conversions by directly speaking to each customer using personalized internal experiences.
The platform also leverages connected campaigns to display customers' needs when they need them. Such efficiency increases conversions, reduce bounce rate, and improves sales. Co-founder and founder Greg Lim talks to Geordie about his journey. What You'll Learn
* Why brands should personalize their websites
* Why Persosa has two products
* Who is the ideal Persosa customer?
* How Greg and his team priced their product In this Episode:
When businesses understand their customers, they can utilize that awareness to increase revenue. Greg says they have two key products one of which allows customers to track their customers across d…
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Oct 26, 2021
Why Interviewing People Could Be One Of The Most Undervalued Skills You Could Have For Your SaaS Startup with Mixergy Founder Andrew Warner
Andrew Warner, founder of Mixergy, talks about mastering interviewing skills, his book, and lessons he has learned from interviewing founders. Listen to the podcast and learn.
Mixergy is a platform where SaaS founders can listen to startup stories and learn from experienced mentors through courses and interviews. Andrew talks to Geordie about the progress he is making with the company. If you are considering venturing into the SaaS industry, this is a must-listen-to podcast. What You'll Learn
* Why chat messages are more effective than email
* Why surveys don't generate sufficient data
* Importance of being focused
* Why techniques are crucial when it comes to interviewing
* Importance of a personal/social touch during interviews
* Why storytelling is crucial during interviews In this Episode
Andrew's entrepreneurship journey started with an online greeting company which was also an email newsletter company. While the company was successful, he decided to take a break…
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Oct 19, 2021
How To Get Accepted Into A SaaS Acceralator and Get Funded with Forum VC founder Michael Cardamone
Michael Cardamone, CEO of Forum Ventures, talks about what he considers in potential SaaS investments and his lessons from the industry. Get more insights from the podcast.
Form Ventures is a leading B2B SaaS focus accelerator that helps early-stage businesses grow and scale. They have invested 50 million USD in over 250 companies, with their portfolio hitting an approximate valuation of 3 billion USD. Join the podcast and listen to Michael as he tells Geordie about his journey. What You’ll Learn
* How the Forum Ventures seed fund works
* How to know a great founder
* What companies need to succeed during the accelerator program
* The framework that Forum Ventures use to help companies track KPIs (Key Performance Indicators)
* Why do companies join accelerator programs
* Which is the ideal place to source a SaaS company? In this Episode:
Forum Ventures was recently rebranded from Acceleprise, an accelerator B2B SaaS which has been in existence for close to seven year…
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Oct 12, 2021
Taking a Regional approach to build a B2B SaaS problem for the Thai market with 300k ARR platform founder Saroj Ativitavas of Wisible.com
Saroj Ativitavas, CEO of Wisible, talks about funding his MVP, gaining his first customers, and navigating his zero to 30,000 MRR journey. Get more insights from the podcast.
Wisible is a sales intelligence platform that enables B2B firms to reduce sales cycles, increase conversion rates, and enhance sales prediction accuracy. Listen to Saroj as he shares his exciting journey with Geordie. What You’ll Learn
* The core problem Wisible solves for customers
* Why the Chinese market is not ideal for the Wisible concept
* How Saroj transitioned from the corporate world to a startup job
* How Saroj and his team transitioned from an agency to a SaaS platform
* The impact of content marketing for businesses In This Episode:
According to Saroj, many customers who approach them seeking a tangible solution often have a leaky sales funnel. The team behind Wisible strives to help their customers determine the critical spot and underlying bottlenecks. They work together to provide a…
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Oct 5, 2021
Zero to product market fit with mobile app competitor analysis tool SaaS COO Eugene Kruglov of AppFollow
Eugene Kruglov, cofounder and COO of AppFollow, talks about funding the MVP, gaining his first customer, and navigating his 0-30,000 MRR journey. Listen in for more insights.
AppFollow is a platform that enables you to assemble your mobile app data from diverse sources into a centralized place. Join Eugene Kruglov the cofounder in this podcast as he tells Geordie how they navigated various challenges to build this app. He also discusses lessons they have learned along the way.
What You’ll Learn
* The problem that AppFollow solves for its customers
* Three key things that Eugene and his team offer through their service
* Importance of visibility for app developers
* Why tracking your competitors is crucial
* How did Eugene and his team know that users would appreciate their app?
* Why video marketing can be an ideal concept for increasing visibility
* How did Eugene and his team come up with the pricing model in the early days?
* Why product developers should mana…
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Sep 27, 2021
How Ching Goh took lessons learned from running 7 figure ARR Piktochart to start videostory SaaS Piktostory
Co-founder, Ching Goh talks about building Piktostory, navigating challenges to hit a 7 figure ARR, and founding Piktostory later on. Listen to the podcast and learn.
Piktochart is a web-based communication platform that enables less experienced users to develop professional-level visuals with the help of themed templates. Piktostory is a transcription-based video content creation tool. Ching, the co-founder, strives to help passionate entrepreneurs increase their knowledge in bootstrapping, culture shaping, and talent management. She talks to Geordie about her journey. What You’ll Learn
* Why video editing can be complex
* Ching’s entrepreneurial journey
* Ching’s marketing strategy
* Mistakes Ching and her team made that cost them the number one position for infographics on Google
* Why ranking number one on Google is no longer good enough
* Importance of talking to users In This Episode:
Storytelling and videos are two compelling forms of communication that bu…
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Sep 14, 2021
From 0 to 30,000 MRR in 2021 with Powered By Change author Jon MacDonald
Jon MacDonald, CEO of Powered By Change, talks about coming up with his idea, funding the MVP, his first customers, and navigating his 0-30,000 MRR. Listen in for more details.
Powered By Change (PBC) is a comprehensive, advanced, and robust business growth SaaS platform. It is based on the book powered by change, a Sunday Times Bestselling publication. PBC provides an integrated outlook of an enterprise's product, people, purpose, and process components. Jon McDonald, the founder, talks to Geordie about his journey. What You'll Learn
* The concepts of Powered By Change
* How companies started implementing powered by change as a SaaS way before the introduction of the SaaS platform
* What impact did Covid have on the Powered By Change platform?
* The Powered By Change pricing model. In this Episode:
Being in the business industry for nearly 30 years is no mean feat. Apart from gaining tremendous experience, Jon says he has interacted with some of the biggest and fastest-g…
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Sep 14, 2021
Tapping into the One Trillion Dollar impoverished agricultural markets with $1m ARR AgUnity founder David Davies
David Davies of AgUnity tells Geordie how he came up with his idea, and how software and SaaS founders can identify and solve complex problems. Listen to the podcast and learn.
David boasts more than 30 years of experience in innovative applications design. He has served as CEO for SaaS (Software as a Service), Fintech, and mobile companies during his career. In 2016 Davis founded AgUnity, a Blockchain for Good establishment leveraging smartphone and blockchain technology to enhance the lives of small-scale farmer cooperatives in developing countries. The venture has won numerous awards since its inception.
AgUnity developed the AgriUT utility token built on the Celo blockchain network as an independent charitable entity. It complements the AgUnity smartphone blockchain for smallholder farmers' platform. He talks to Geordie about his journey. What You'll Learn
* Why every solution provider must think big
* Importance of record-keeping
* Why having an identity and proof of inc…
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Sep 7, 2021
Solving His Own Agency Problem on Increasting Profitability To Agency Solutions AI SaaS with Santi Bibilioni of COR
Santi Bibiloni, co-founder and CEO of COR, talks about his entrepreneurship journey, building the MVP, and navigating his 0-30,000 MRR journey. Listen, learn, and share.
COR is a SaaS platform that provides effective solutions for professional service organizations. It also helps the firms determine how to run their projects, resources, and finances in a single platform. Apart from being an entrepreneur, Santi Bibiloni, the CEO, is also a mentor specializing in startups. He talks to Geordie about his journey. What you'll Learn
* How COR operates
* What is profitability?
* How did Santi come up with the COR idea?
* What strategy did Santi and his team adopt to scale his MRR?
* Why do entrepreneurs need a mentor
* How COR acquired its first customers
* How effective is the COR platform in terms of ROI?
* Challenges that affected COR's growth
* What are Santi and his team doing to improve COR in the future? In this Episode
Many businesses today struggle to earn profi…
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Aug 31, 2021
How to position your product in Hubspot marketplace to achieve your SaaS Big Break with Post
Dennis Kelly, the CEO and founder of Postalytics, talks about building his MVP, attracting customers, and navigating his 0-30,000 MRR journey. Get more details from the podcast.
Dennis Kelly has tremendous experience in sales, marketing, HR, and finance. He started his career journey as a sales representative and spent time running data centers, developing products, and being the CEO of venture and angel sponsored startups. During his career, Dennis has developed numerous self-financed businesses. He talks to Geordie about his journey. What You’ll Learn
* What triggered the creation of Postalytics?
* How the Postalytics concept works
* Importance of research before venturing into a similar project
* How Dennis and his team handled technology-agnostic challenges
* Marketing avenues that Dennis and his team are currently focusing on
* What is it that Dennis would have done differently when starting? In this Episode:
Technology has evolved tremendously over the last few…
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Aug 24, 2021
Why SaaS founders should podcast & writing killer outbound sequences with Erik Jacobson of lemonpie.fm & usehatch.fm
CEO and founder of Lemonpie and Hatch talks to Geordie about how he built the two MVPs and navigated his zero to 30,000 MRR journey. Listen in for valuable podcasting tips.
Erik Jacobson is a firm believer that podcasting is a fast-growing industry. In a bid to help brands get in front of a wide audience of podcast listeners per month, he built Lemonpie and Hatch. The former is a podcast production and PR agency that helps brands achieve growth via podcasting.
Through Hatch, Erik creates original podcasts for companies seeking to connect with potential customers directly, develop authority in their industry, and ensure their team understands the company’s mission. He talks to Geordie about his journey. What you’ll Learn
* How Erik ventured into the podcasting world
* Importance of research before venturing into the podcasting world
* What is the value of a podcast
* How to best track the performance of your podcast
* How do Lemonpie and Hatch work for SaaS customers?…
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Aug 17, 2021
How to survive and thrive as a Fintech company when your banking partner shuts you down with Neat co-founder David Rosa.
David Rosa, CEO, and co-founder of Neat, talks about coming up with his company’s idea, funding the MVP, acquiring his first customer, and navigating the 0-30,000 MRR journey. Listen closely.
The internet has transformed the world into a global village, allowing shoppers to purchase goods from various parts of the country. However, making online payments can be a huge challenge, especially for small and medium-sized businesses.
Neat, a fintech company based in Hong Kong specializes in giving small and medium-sized businesses an alternative to conventional corporate banking. The company offers access to traditional banking services, credit cards, and customized startup solutions.
Through these solutions, customers can make payments locally, efficiently, and conveniently regardless of their jurisdiction. Join David, the CEO, as he discusses his journey with Geordie. What You’ll Learn
* The role technology and compliance played in the founding of Neat
* The amount David spent…
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Aug 9, 2021
How and when to use machine learning in your SaaS with CTO of $50m VC funded ML SaaS Turing.com
Vijay Krishnan, CEO, and CTO of turing.com, talks about how the company developed and funded their MVP, acquired the first clients, and navigated the 0-30,000 MRR journey. Listen in.
Turing.com is a platform that pairs companies with verified global remote talent and facilitates success in the resulting collaborations. Vijay Krishnan, the CEO, is a machine learning entrepreneur and researcher. He talks to Geordie about his journey. What You'll Learn
* How Vijay came up with the Turing idea
* What problem does Turing solve for their customers?
* Remote work-based problems that Vijay and his team had to solve
* How to make remote work effective
* How Turing attracted its first clients
* Why Vijay and the team decided machine learning was ideal for their platform
* How Turing developed tests
* Problems machine learning solves with ease
* Tools Turing uses to operate machine learning
* Strategies Vijay and his team are using to accelerate growth In this Episode:
B…
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Aug 1, 2021
How to buy your first SaaS company with PE CEO owner Akeel Jabber of horizencapital.com
CEO and founder of Horizen Capital talks about his expectations when making investments and what to include or eliminate in your SaaS pitch. Get all the details from the podcast.
As the SaaS industry advances, many entrepreneurs are looking for opportunities to venture into the market. Akeel Jabber, an expert in growing SaaS companies, tells Geordie about what you need to invest in a SaaS business. What You’ll Learn
* Why outsourcing the technical part of your SaaS business can be a huge mistake
* Why investors should avoid hurried decisions
* Why Akeel and his team picked 500 thousand MRR as their cut off line for their potential SaaS companies
* Why Akeel targets companies with a big LTV (lifetime value)
* What is seller earnout? In this Episode:
Horizon Capital works with B2B SaaS companies whose MRR is between 500 thousand and 5 million. Akeel says they come in when the businesses have already identified product-market fit. He explains two things that the company do…
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Jul 27, 2021
SEO Freelancer to Agency to 50k MRR SaaS with PageOptimzer.pro SEO Kyle Roof
Kyle Roof, founder of PageOptimizer Pro, talks about inventing his idea, building his MVP, and navigating his entrepreneurship journey from zero to 30,000 MRR. Listen for more insights.
Like many entrepreneurs, Kyle Roof struggled with SEO before finally devising a robust strategy to rank websites. His strategies help marketers, and business owners eliminate their SEO challenges, accelerate their goals, and save money. Join the conversation as listen to Kyle as he tells Geordie about his journey. What You’ll Learn
* Specific areas that Google checks on your website
* Who is Kyle’s ideal customer?
* Challenges that Kyle and his team faced during the software development stage
* At what point in the business did Kyle and his team start developing the SaaS tool?
* The testing concept and how Kyle executes it
* Most effective areas to position your keyword
* How to get your SEO right
* How Kyle handled the MVP development process In this Episode:
In his quest to u…
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Jul 21, 2021
From Minister To 3m MRR with Tithe.ly founder Dean Sweetman
CEO and Co-founder of Tithe.ly talks about founding Tithe.ly, how they funded, built it, and evolved from zero to 30,000MRR and beyond. Listen and learn.
Dean Sweetman spent over 30 years in ministry before launching Tithe.ly. The platform is designed to give you the tools you require to engage, stay connected, and ease the lives of your congregation and staff. He tells Geordie about his journey. What You'll Learn
* How Dean collaborated with his son to develop Tithe.ly
* How Dean transformed his business from an app to SaaS
* What problems do Dean and his team solve?
* The problem Dean's platform seeks to solve for the congregants
* Importance of content marketing
* How Dean and his team integrated other software into his platform
* Why company missions should be well-aligned to customer’s missions
* What does Dean attribute their success to?
* How Dean and his team handled tremendous growth during the onset of Covid In this Episode:
In his childhood, Dean was…
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Jul 13, 2021
How to determine cost per lead per marketing channel and navigating COVID with Michael Ashford of The Receptionist
Michael Ashford of the Receptionist talks about changing the company's marketing and growing amidst economic challenges triggered by Covid. Get insights from the podcast.
Michael has navigated various fields before getting to where he is today. He started in the engineering field before transforming into a sports writer and plunged into project management along the way. He would then end up in the sales and marketing industry. Michael admits that his vast experience in different fields has prepared him to thrive in any field. He tells Geordie about his journey in this must-listen-to podcast. What you'll Learn
* Importance of working together as a team
* The best approach to adopt as a marketing manager
* Strategy Michael and his team used to identify highly valuable leads
* How to get a precise picture of your marketing activity
* Importance of reviews
* What to do after getting a bad review
* How the visitor management system works In this Episode
While some organiza…
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Jul 8, 2021
From Web Designer to restaurant website SaaS owner with Brian Casel
Brian Casel of Restaurant Engine tells Geordie about working as a restaurant web designer and evolving to become a website SaaS owner. Listen to the podcast for more insights.
Brian Casel is an experienced software developer and website designer with many years of experience. Over the years, Brian has evolved from being a freelance web designer into developing a products business. He talks to Geordie about his journey. What You’ll Learn
* What it takes to move from freelancing into productizing
* What problems do Brian and his team strives to solve?
* Which strategy does Brian use to attract customers?
* Why valuable content is critical
* Importance of being intentional in decision making
* How a productizing service works In this Episode
Starting a business has never been easy. As a startup entrepreneur, learning from experienced people who have been in the business world for years can be beneficial. Apart from setting websites for restaurants and related businesses…
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Jun 30, 2021
How to get people to pay for data, when you have no data with Data as a Service provider Mike Mandel of Compstak.com
Michael Mandel, CEO and co-founder of Compstak talks about building his MVP, meeting his co-founder, and building the company from 0-30,000 MRR. Listen for valuable lessons.
Compstak is a marketplace that is based on a crowd-sourced framework. Users can leverage the framework to find hard to get data. Michael Mandel, the co-founder, and CEO of this marketplace, talks to Geordie about his journey. What You’ll Learn
* Who is the ideal Compstak customer?
* What data does Compstak offer?
* How Compstak members earn
* Where do Compstak members get data, and how do they submit it?
* Importance of granular information
* Importance of having a technical expert
* What does credit mean, and how does it benefit Compstak members?
* Comparison between getting funding and bootstrapping In this Episode
The real estate industry is broad, and sometimes finding detailed data can be a difficult task. Compstak, a real estate data company, promises to give you ample experience by pro…
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Jun 22, 2021
How to 10x your SaaS business with M & A expert Chris Daigle
Chris Daigle, founder and M & A advisor, talks to Geordie about his passion of the digital marketing industry and how he helps businesses scale. Listen in for the details.
Chris Daigle boasts many years of experience in M & A digital marketing, business development, and business management industries. Today, he is a leading strategic advisor and growth architect. Chris is committed to helping entrepreneurs scale their businesses. He talks to Geordie about his journey. Listen to the podcast and take away some valuable lessons. What You’ll Learn
* Why rapid growth can be chaotic for companies
* How the entrepreneurial operating system (EOS) works
* Importance of planning in business
* Importance of thinking in entrepreneurship
* What does Chris look for in potential clients?
* What strategy does Chris use to help clients increase the valuation of their companies?
* Why every entrepreneur should know their conversion numbers In this Episode:
Chris always knew he want…
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Jun 15, 2021
How 1 wordpress mastermind event changed the SaaS trajectory from failure to 30kMRR for Adrian Tobey
Adrian Tobey of Groundhogg talks about coming up with his business idea, building his MVP, and how he propelled his SaaS from poor performance to 30,000 MRR
Adrian Tobey is the CEO and sole founder of Groundhogg, a market automation and customer relationship management WordPress Plugin that offers users a comprehensive integration in their WP environment. He talks to Geordie about his journey. What You’ll Learn
* How Adrian discovered CRM
* How did Adrian’s first product operate?
* Why developers should focus on building their own products
* The shoemaker’s son’s syndrome
* Lessons Adrian learned while working in the agency
* How Adrian funded his MVP
* How Adrian and his team launched Groundhogg
* Advantages of partnering with other professionals
* Why cheaper solutions hardly solve significant problems
* What strategy did Adrian use to attain his big break? In this Episode
Groundhogg software is specially designed to cater to WordPress and digital mark…
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Jun 8, 2021
Running a SaaS in the very competitive space of online scheduling with Bridget Harris of youcanbook.me
Running a SaaS in the very Competitive Space of Online Scheduling with Bridget Harris of Youcanbook.me
Bridget Harris, Co-founder and CEO at YouCanBook.Me talks about inventing the scheduling tool and building a SaaS to 30,000 MRR. Learn more from the podcast.
Before launching YouCanBook.me, Bridget was an advisor in government, parliament, and politics. Apart from running her company, she speaks in tech-related conferences and is passionate about various topics like building businesses from scratch, hiring processes, remote working, understanding the company culture, and bootstrapping. She talks to Geordies about her journey. What You’ll Learn
* The idea behind Youcanbook.me
* Problems that Youcanbook.me seeks to solve
* How Bridget and her team got their first customer
* What was Youcanbook.me’s pricing process in the beginning?
* The effects of competition on Youcanbook.me
* Challenges Bridget and her team faced during the initial stages of the company.
* Strat…
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Jun 1, 2021
The ins and outs of angel investing with multimillion dollar fund of funds manager Ertan Can
Ertan Can of Multiple Capital talks about his passion for micro funds, investment expectations, and the components that make way for success in his investments.
A fund of funds is an investment approach that involves investing in a collection of funds instead of directly investing in bonds, stocks, or other securities. Ertan Can has devised a new strategy that facilitates varied access to early-phase technology. He has invested in a collection of more than 500 initial-phase technology companies in Europe. Further, he prides himself on having developed a robust international network of founders and venture capitalists. He chats to Geordie about his journey.
What You’ll Learn
* Why investing in tech companies can be a complex idea
* Importance of conducting a market study
* How to become an investor in Multiple Capital
* What are rolling funds?
* Why the Multiple Capital portfolio is less affected by heart downturns, unlike other portfolios
* Reasons why Ertan would choo…
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May 25, 2021
Becoming the #1 authority in the slide presentation space with SaaS owner James Ontra.
James Ontra, founder and CEO of Shufflrr talks about coming up with his presentation management company idea and navigating challenges to build a six-figure SaaS platform
What began from two phones, a borrowed desk, and cold-calling clients is today a robust sought-after slide presentation solution. Clients can leverage this solution to shuffle, share, and display their content. He talks to Geordie about his journey. What You’ll Learn
* How James moved from consultancy to SaaS
* How corporates can leverage video and graphics to create interactive advertisement content that converts
* What James and his team did to keep the business afloat amid advancing technology
* Why having expertise in a specific field is critical for attracting large companies.
* What makes Shufflrr more of a communication management system
* How James got his first Shufflrr client
* The primary content creation tool that Shufflrr uses
* Who is the key Shufflrr client?
* Why every entreprene…
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May 18, 2021
Getting laid off due to covid and going full time on your SaaS with Zack Naylor of Aurelius
Zack Naylor of Aurelius Labs talks about establishing his MVP, co-founding a company, finding the first customers, and building his SaaS product to its current state.
Zack Naylor, Co-founder and CEO of Aurelius Labs, has been assisting entrepreneurs in researching customer insights to facilitate the development of excellent products. He talks to Geordie about his journey. What You’ll Learn
* The meaning of research, according to Zack
* How Zack came up with his SaaS company
* How did Zack come up with his MVP?
* How Zack and his co-founder structured the company
* How Aurelius Labs acquired its first customers
* Why word of mouth marketing is an effective strategy
* Strategies that Zack and his team have used to achieve growth
* Importance of remaining active on social media platforms
* Why Zack and his co-founder were against the idea of acquiring venture capital In this Episode:
Market research plays a critical role in helping companies understand the needs o…
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May 11, 2021
He was paid 32k to remove 1 bad review then built an Agency to SaaS that is making over 100k MRR around reputation management
Curtis Boyd, CEO and founder of Objection Co tells Geordie about coming up with the idea for his SaaS company, getting his first customer, and growing it to 30,000 MRR
As technology grows and many businesses move their operations online, reputation becomes critical. Curtis Boyd, a skilled online reputation management professional, talks to Geordie about his journey. Listen to the podcast for some insights on protecting your business reputation online. What You’ll Learn
* What Objection Co does for its customers
* How Objection Co deals with churn
* How much is the Objection Co license?
* Why reviews are critical for business progression and increased profits
* What sets Objection Co apart from its competitors?
* How did Curtis transition from an agency to SaaS?
* Why offering low prices for your product is not a good idea. In this Episode:
Technological advancements come with challenges and limitations. For example, adopting digital processes for your business hel…
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May 4, 2021
Bootstrapping SaaS 101: When and how to make your first hire
David Hollander of Order Desk talks about launching his SaaS platform and leveraging his passion for development to grow the company to over 30,000 MRR
David Hollander is the CEO and founder of Order Desk, a platform that allows merchants to save time in eCommerce order fulfillment. The business that he started as a side-project has since evolved to become an entirely bootstrapped company with more than five employees. He talks to Geordie about his journey. What you’ll Learn
* The story behind the Order Desk platform
* How Foxy cart works
* What triggered David to restart his operations?
* How does David’s new platform differ from his old one?
* Did the relaunch help boost Order Desk’s performance?
* At what point did David quit the agency (Foxy cart), and how did he go about it?
* How David’s customers find him
* Why David thinks that word of mouth is more effective than affiliate marketing
* When did David get his big break with Order Desk?
* Importance…
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Apr 27, 2021
How Aaron Ross grows his SaaS clients to $1mARR or more through outbound marketing
Aaron Ross of Predictive Revenue talks about his startup adventures, being an author, and an entrepreneur. Listen to the podcast to get the best outbound marketing tips.
While many people call it an outdated strategy, outbound marketing remains a popular form of persuasive communication for approaching customers. Marketers can use it to inform customers about their services and products. The main idea of outbound marketing is to generate sales: Aaron Ross, an outbound marketing expert, talks to Geordie about his journey. What You’ll Learn
* Difference between organic growth and proactive growth
* What are the different cold calling techniques available?
* How does Predictive Revenue operate?
* Importance of targeting the right companies
* Data cleaning strategies
* Why knowing your prospects is crucial In this Episode:
The journey to successful entrepreneurship can be challenging, based on Aaron’s story. He talks about starting a tech company that would later fail d…
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Apr 21, 2021
How Colin Gray took his blog with high traffic and used it to grow a SaaS to $60,000 MRR
Colin Gray, CEO, and founder of Alitu, talks about launching his startup and combining it with SaaS to hit $60,000 MRR. Listen to the podcast and grasp the lessons.
The popularity of podcasting has been growing rapidly in recent years. Whether you are currently a podcaster or planning to become one, Alitu.com will come in handy. This efficient tool is ideal for podcasters who want to achieve excellent sound without being audio experts.
Alitu allows you to automate complex audio aspects and features user-friendly drag and drop components to facilitate easy editing. Listen to Colin Gray in this podcast as he tells Geordie more about Alitu.
What You’ll Learn
* What does Alitu do for its clients?
* How did Colin navigate the startup during its earlier stages?
* How Colin came up with the idea of an automated podcaster maker
* Importance of content as a marketing concept
* Why has Colin and his team maintained the same pricing package since they launched?
* How did…
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Apr 13, 2021
How This Vacation Rental Services Owner Solved His Own Technology Problem and SaaS'd It Out for His Industry
Na'ím Anís Paymán of Zeevou talks to Geordie about discovering the Zeevou idea, developing software successfully with zero experience, and funding the MVP.
Na'ím Anís Paymán is the founder and CEO of Zeevou, a customer relationship management platform. Zeevou allows entrepreneurs and managers in the vacation rentals industry to manage their property with ease. He talks to Geordie about his journey.
What You’ll Learn
* What prompted Na'ím to launch Zeevou?
* What problem did Na'ím experience with his project management software?
* How Na'ím navigated the problems he faced in his capacity as the property manager
* How did Na'ím fund his MVP when the company was transitioning into the SaaS model?
* How the direct booking system works
* How the freemium package works
* What outbound marketing strategy does Na'ím and his team use?
In this Episode:
According to Na'ím, Zeevou is not an ordinary startup, but what he calls a spin-off startup business. I…
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Apr 6, 2021
How Alex Zerbach of Carrot.com went from WordPress template theme to real estate investor SaaS leader
Alex Zerbach, co-founder of carrot.com, tells Geordie about founding the platform's idea, building the MVP, and growing from 0-800,000 MRR. Listen for more details.
Carrot is a SaaS platform that streamlines property websites' development to help clients manage investor's assets. While Alex and his team deal with larger enterprises, he mentions that they mainly deal with single clients. Listen to Alex as he shares his story with Geordie. What You'll Learn
* The story behind the carrot.com domain
* How Alex and Trevor converted the agency into a SaaS platform
* com pricing plans
* What was the MVP, and how much did it cost?
* How did Alex go about the SaaS marketing process?
* When did Alex and his team get their big break?
* The latest carrot.com development and the story behind it
* How Alex and his team executed their content marketing strategy
* SEO strategies that Alex and his team were using
* Importance of content as a marketing strategy
* Importance of c…
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Mar 30, 2021
How George Carollo and his co-founders of dover.com 10 Xd their MRR from 40 to 400k in 9 months during Covid
George Carollo of Dover.com tells Geordie how he founded the platform, built the MVP, and built their MRR from 40 to 400k in 9 months amid the pandemic. Listen and learn.
George Carollo is the co-founder of Dover, the inaugural end-to-end Y Combinator-based recruiting platform that helps enterprises recruit top-tier talent. Previously, George worked in venture capital, project finance, and fintech, where he gained tremendous experience. He talks to Geordie about his journey. What You’ll Learn
* The problem that Dover.com solves for its customers
* Who is the ideal Dover customer?
* How George and his co-founders identified the core problem
* What is George’s vision for their product?
* How George and his team started building a SaaS product
* Where can hiring managers find potential candidates?
* How Dover collaborates with hiring managers to get the best talent
* How George and his team determined the core problem
* Importance of user feedback before developin…
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Mar 23, 2021
How to jump start your 0 - 10k MRR sales with Manuel Hartmann of salesplaybook.io
Manuel Hartmann tells Geordie how and why he founded Salesplaybook. Listen to the podcast and learn different methods of initiating your 0-10k MRR sales journey.
Manuel Hartmann is the founder of the Sales Playbook. The platform provides a sales accelerator to B2B tech startup founders and salespeople unhappy with their existing market grip to enhance profitability. He talks to Geordie about his journey. What You'll Learn
* Manuel's door to door sales experience background
* The solution that Salesplaybook offers to customers
* How do Manuel and his team generate leads?
* Challenges that Manuel and his team faces
* Common problems that Manuel and his team deal with
* Automation tools around LinkedIn that you can use
* Customization tools that Manuel uses
* How to compose a good case study In This Episode:
Manuel begins this podcast by mentioning that determining product market fit and validating new markets fast is a subject that Universities do not teach. This real…
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Mar 16, 2021
Overcoming some of the most common SaaS MVP mistakes with Cory McKane of We Strive App
Cory McKane of WeStrive tells Geordie how the platform was born, acquiring funds for the MVP, and navigating challenges to develop one of the most popular fitness apps. What You’ll Learn
* What was Cory’s original idea?
* How Cory hired his development team
* What advice does Cory have for aspiring entrepreneurs?
* Why you should choose your development team carefully
* How Cory funded his MVP
* Why Cory advises against including a social wall in a program
* What big lesson did Cory learn from building his MVP?
* What did Cory and his team do to have the app reinstated on Apple Store?
* Considerations that Cory makes before adding new features to his application
* Building a relationship with your competitors
* How the WeStrive pricing works In this Episode:
Cory McKane, CEO, and founder of WeStrive started his journey with zero experience in startups, apps, and entrepreneurship. However, venturing into the app development industry triggered in him a passio…
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Mar 9, 2021
How Dmitry Dragilev chooses his SaaS projects as if he had 6 more months to live.
Dmitry Dragilev of JustReachOut talks to Geordie about leaving the corporate world and how he helps different businesses during their 30,000 MRR journey.
Dmitry Dragilev is the founder of justreachout.io. The platform helps entrepreneurs, startups, and small businesses pitch and acquire press coverage from influencers and journalists drawn to their niche. Listen to Dmitry as he shares his journey with Geordie. What You'll Learn
* Interests Dmitry had when he moved to Silicon Valley
* Why did Dmitry leave his corporate job?
* How Dmitry ventured into the startup world
* How Dmitry connected with Luke Wroblewski
* Why did Dmitry reject a call to work at Google?
* How Dmitry came up with the JustReachOut idea
* Dmitry's big break In this Episode:
Dmitry started experimenting with software when he was a teenager. He later got his degree in computer science before working in the Department of Defense, where he engaged in lots of coding. His decision to quit his job was abr…
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Mar 2, 2021
From University Professor to MVP to Funded SaaS Entrepreneur with Lindy Ledohowski of Essay Jack
Lindy Ledohowski of Essay Jack talks to Geordie about coming up with her company’s idea, building the MVP, and navigating challenges during her MRR journey.
Lindy Ledohowski is the CEO and founder of Essay Jack, a fast-growing SaaS company that teaches learners how to improve their writing skills. She talks to Geordie about the events that led her into becoming a founder. What You’ll Learn
* The problem that Lindy and her co-founder wanted to solve when they launched Essay Jack
* Who does Lindy and her team approach?
* What is courseware?
* Has Covid had a positive or negative impact on Lindy’s company?
* How did Lindy and her team keep the business afloat without revenue at the heat of Covid?
* How Lindy and her team build the Essay Jack MVP
* Importance of having a business behind a product
* Why did Lindy choose to raise money for the MVP?
* How Lindy and her team got their first partnership In this Episode
After being an educator for a long time, Lindy…
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Feb 23, 2021
How Nicolas Vandenberghe found a spreadsheet problem and turned it into a sales automation powerhouse SaaS
Nicolas Vandenberghe of KosmoTime and Chili Piper tells Geordie about co-founding and running the companies, determining customer problems and offering solutions.
Nicolas Vandenberghe is the CEO and co-founder of KosmoTime and Chili Piper. Chili Piper is a collection of programming tools. These tools allow prospects to book an appointment and launch a phone call right away after submitting their form on a site. Listen to Nicolas as he narrates his journey to Geordie. What You’ll Learn
* What goal did Nicolas and his team have for Chili Piper?
* What problem does Chili Piper solve for their clients?
* Why Nicolas started KosmoTime, the idea company
* What problem does KosmoTime solve?’
* How does KosmoTime operate?
* How did Nicolas start Chili Piper?
* What did Nicolas do after the telecom company he did sales for collapsed?
* How and why Nicolas and his team developed an automated solution that integrates with web forms In this Episode
Did you know that you ca…
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Feb 16, 2021
How entrepreneurs can give back without breaking the bank with Fix This Next author Mike Michalowicz
Mike Michalowicz, author of business books tells Geordie about his entrepreneurship journey, losing money, battling depression, and finally discovering his purpose.
Mike Michalowicz is an author of business-based books for small business owners and entrepreneurs. His books help entrepreneurs fix sales, accounting, and operations. He talks to Geordie about Fix this Next and his latest book. What You’ll Learn
* What is the one thing about Mike that he has never written about?
* Why you should appoint an excellent team to run and manage your businesses
* What significant challenge do nearly all entrepreneurs face?
* What analogy does Mike use?
* Mike’s hierarchy of business needs and how it works
* Who does Mike approach while doing his research?
* Problems entrepreneurs are facing that Mike comes across during his research.
* Why businesses should understand each employee’s dreams and desires
* How does Mike define legacy? In this Episode:
Mike says he has b…
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Feb 9, 2021
How Adam Stone broke through the 2500MRR and 4500MRR to build speedlancer to 7 figure wealth
Adam Stone of Speedlancer talks to Geordie about; starting a company at 12 years, growing another company at 14 years to 7 figures, and founding Speedlancer.
Adam Stone is the CEO and founder of Speedlancer, an online freelance platform for skilled data-entry experts, designers, and experienced writers. Adam is a young entrepreneur who ventured into entrepreneurship at 12 years. He has won numerous accolades during his journey. He tells Geordie what it took to build Speedlancer. What You’ll Learn
* How the company that Adam started at 14 years grew to more than seven figures in revenue and profit while studying
* How Adam came up with the idea of Speedlancer
* What makes the Speedlancer system unique?
* What goals does Speedlancer seek to achieve?
* Why does a freelancer entrepreneur need money?
* How Speedlancer is developing its arbitrage
* What was Adam’s experience at 500 Startups?
* Importance of networking
* Challenges that Adam and his team faced at $250…
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Feb 2, 2021
How to land 7 figure Data as a Service contracts with drone technology and data provider CEO & founder Didi Horn
Didi Horn is the CEO and founder of SkyX, a leading provider of innovative aerial technologies in AI (artificial intelligence). The company specializes in the delivery of actionable data required to increase revenues and results for their clients. He talks to Geordie about his journey in the technology industry. What You’ll Learn
* What does SkyX seek to achieve?
* Where does SkyX get actionable data?
* Why many corporate companies are not interested in hardware
* Why service providers should be specific on the services they offer
* Importance of attending events as a potential investor
* To what heights should you go to determine potential customer’s pain points?
* What problem does SkyX solve for its customers?
* How did Didi get funding to execute their first project? In this Episode
Born and raised in Israel, Didi served in the Israeli Air Force for nearly a decade. He worked with a Flight Academy before spending his final two positions in drone Squadrons.…
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Jan 25, 2021
TOP SaaS Conference
Geordie Wardman of 1Stop.io talks to Jeremy Weiss about the leading SaaS conferences in Europe. Learn why every development entrepreneur should attend at least one.
Apart from 1Stop.io, Geordie Wardman has founded five companies and sold three. He is a software expert who has been in the industry for two decades now. He talks to Jeremy Weiss about top SaaS conferences in Europe. What You’ll Learn
* Some of the leading SaaS conferences
* Why you should consider attending conferences
* Why does Geordie like small conferences? In this Episode
Conferences are crucial for both established and novice entrepreneurs in the SaaS industry. Apart from meeting people from different parts of the world, entrepreneurs get an opportunity to network and share new ideas. Many entrepreneurs even develop bonds that lead to business conferences.
Geordie says as much as he adores conferences, he never gets to attend enough of them. However, he plans to start attending leading SaaS conferences…
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Jan 19, 2021
Should you use SAFE, priced equity or use a convertible note to fund your SaaS with Leslee Cohen
Leslee Cohen of Hershco.com talks about managing startups and explains why safe priced equity is the best option for startup entrepreneurs seeking to raise funds.
Leslee Cohen has more than 20 years of experience working as a securities and corporate lawyer in established law firms. Her firm has set up and managed women’s initiatives at a key Chicago law firm for more than 10 years. She is committed to serving businesses and helping them achieve their corporate legal obligations. She speaks to Geordie about her journey. What You’ll Learn
* The three sections of Leslee’s practice
* Why Leslee enjoyed working with startups
* At what phase in their businesses do Leslee’s customers come to her?
* How Leslee deals with different clients based on their individual business needs
* Why Leslee likes the law set up in Delaware
* How to go about finding a co-founder
* What happens in co-owned businesses when one partner wants to buy it out?
* Why co-founders disagree an…
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Jan 12, 2021
ESL teacher to $55k MRR to Successful Exit in 24 months with Danielle Simpson
Danielle Simpson, previously of FeedBackPanda tells Geordie how her quest to ease task execution led her into building a robust SaaS platform.
Danielle is a teacher, co-founder of FeedBackPanda, and a certified meditation and Yoga instructor. During her stint in the teaching industry, she realized that teachers needed a tool to help them remain focused on student success and reduce burnout. Listen to Danielle as she shares her journey with Geordie. What You’ll Learn
* How Danielle ventured into teaching English as a second language
* What was Danielle’s original solution for easing the feedback generation process for her students?
* What was FeedBackPanda doing in the beginning?
* When and how did Danielle realize that an automated solution could be effective?
* How long did it take Danielle and her co-founder to build the prototype?
* How Danielle and her partner rolled out the solution to potential customers
* Why you should determine where your potential custome…
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Jan 5, 2021
From $250k student debt to $1.5M ARR in 36 months with Nick Fogle of Wavve.co
Nick Fogle of Wavve and Churnkey tells Geordie how he moved from law school to embrace a childhood passion and finally build a successful SaaS product.
Nick has managed to thrive in the SaaS industry. However, he neither had intentions of venturing into SaaS nor did he have any college degree to prepare him for disruption in the market. Nick juggled between economics and law but did not like any of the courses. He speaks to Geordie about his journey in this podcast that you do not want to miss. What you’ll Learn
* How Nick transitioned from being an attorney to a software engineer
* How did Nick get started in coding?
* How Nick came up with the Wavve idea
* How Nick converts audio to video
* How Nick handled the pricing part of his business
* How Nick achieved organic growth for his startup
* How did Nick come up with the idea of Churnkey? In this Episode:
After struggling to determine what he wanted to do, Nick’s video gaming passion and coding knowledge finall…
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Dec 29, 2020
How Geordie Wardman and his Team work together to help Entrepreneurs Achieve their Goals Fast
Geordie Wardman of OneStop DevShop talks about the importance of having a proof of concept rather than working with numerous features that offer no value
Geordie Wardman is the founder of OneStop DevShop. Apart from running a successful podcast, he has founded five companies during his entrepreneurship journey, three of which he has since sold. Geordie has been in the software industry for two decades now. He talks to Jeremy Weiss about his journey. What You’ll Learn
* Why you should consider delegating your technical tasks to professionals
* Why you should consider collaborating with Geordie in your project
* What exactly did Geordie do for John?
* Importance of getting proof of concept for your project In this Episode
In today's fast-evolving world, where many entrepreneurs hire remote workers, they still have to struggle with managing them. Are you looking forward to working with freelancers but do not know how to go about managing them? Geordie is your go-to person.…
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Dec 22, 2020
How Tiny Seed became the perfect funding partner for Jane Portman and other startup lessons
Jane Portman of Userlist and author speaks about discovering her passion from an early age, launching a range of businesses, and the lessons she learned along the way.
Apart from being a user-experience, user-interface consultant and author, Jane Portman is a co-founder at Userlist. She specializes in assisting software companies to develop profitable and focused products. She speaks to Geordie Wardman about her journey. What You’ll Learn
* How Jane started her entrepreneurship journey
* How Jane transformed from doing UI breakfast and related stuff to launch Userlist
* What problem does Userlist solve?
* Strategies that Jane and her team use to address a SaaS problem
* Why real-time chat support is not always compulsory for small bootstrap founders
* What strategy did Jane and her team use to validate the need for their product?
* Why you should join a slack community
* Importance of understanding best practices before launching a company
* Why you need a launch…
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Dec 15, 2020
How Bernadette Butler beat struggles to find $1M ARR in less than 2 years with the help of TechStars (and other extreme stories of hustle)
Bernadette Butler is the founder and CEO of Story Tap. She is a detail-oriented experienced marketer who has been in the advertising industry for up to 20 years. Bernadette talks to Geordie about her journey in the marketing industry and how she discovered her technical co-founder. Listen to the podcast and take the lessons home. What You’ll Learn
* Why Bernadette transitioned from the corporate world into entrepreneurship as a SaaS expert
* Events that triggered the formation of Story Tap
* What is safe equity?
* How Bernadette finally decided to find a co-founder
* How long it took Bernadette and her team to build their MVP
* Why Bernadette decided to go to Ireland
* What channel does Bernadette use to reach enterprise customers? In this Episode:
Telling a story sounds like an easy thing to do until a corporate tells you to do one. Bernadette found herself in this position at some point. It is out of this necessity and the quest for answers that she made up her mi…
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Dec 8, 2020
From hackathon idea to 3,000 users in the first 12 months with VideoAsk.com creator David Okuniev
For David, his entrepreneurship journey came from his passion for music. He would later join brand and product design, a venture that saw him launch a design studio. It is in his studio that he met Robert Muñoz, and together they co-founded Typeform. Listen to David as he shares his journey with Geordie. What You’ll Learn
* How David transitioned from music to design
* How David met his co-founder and the first project that they did together
* What was the rolling out process for Typeform like?
* How did David come up with the Video Ask idea?
* How Video Ask operates in collaboration with Typeform
* What is a hackathon according to David's terms, and how do they execute it in the company?
* Events that led to the formation of Video Ask
* Why David separated Typeform from Video Ask
* How did David come up with the pricing options for the Video Ask product?
* What characters does David look out for when interviewing developers?
* What challenges has David faced…
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Dec 1, 2020
How Ravi Sahu pre-sold $150,000 to fund his mining SaaS before his product existed
Before establishing Strayos, Ravi Sahu worked with Fortune 500 companies in different roles for over ten years. Listen to this podcast as he talks about transitioning from employment to entrepreneurship and his 0-30,000 MRR journey. What You’ll Learn
* What problem do Ravi and his team solve for their customers?
* How does Ravi’s product operate?
* Benefits that you will gain from using Ravi’s product
* How did Ravi identify the problem his customers were facing?
* What is sustainable mining?
* Adoption threats that Ravi and his team face
* How did Ravi obtain feedback from his clients to determine whether he was solving their problem?
* How did Ravi build his MVP?
* Ravi’s transition from the MVP to when money started flowing in
* Importance of user feedback In This Episode:
Working in the mining industry can be challenging. However, technological advancements are fast transforming the industry to make it more efficient, productive, and safer. Having sp…
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Nov 24, 2020
Recruitment Agency SaaS leader Derry Holt talks about his 0 to 30k MRR journey
Derry Holt of OneUp Sales talks about his journey from being a Video game developer to building a SaaS company that has evolved to become a popular firm in the UK.
Derry Holt is the CEO and co-founder of OneUp Sales and also a video games developer. After working as a software engineer in the games industry for years, he later channeled his energy into the sales software sector. He tells Geordie Wardman everything about his journey in this captivating podcast that you do not want to miss. What You’ll Learn
* What inspired the launch of OneUp Sales?
* How does the OneUp Sales concept operate?
* How James (Derry’s co-founder) came up with the OneUp Sales idea
* Why you should execute your idea whether someone else is doing it or not
* What kind of competitors does Derry have?
* Derry’s vision for OneUp Sales
* The one mistake that Derry and James made during their developmental stage
* Importance of market validation
* What strategy did Derry use to attract cus…
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Nov 17, 2020
How to rent out your SaaS marketing activities with Fractional CMO coach Casey Stanton
Casey Stanton founded CMOx to help fitness, health, manufacturing, and technology firms accelerate their growth. He has been a marketing consultant for years and has worked with numerous companies during his career. Listen to Casey as he narrates his story to Geordie Wardman. What you’ll Learn
* What prompted Casey to start selling his products online
* What is Casey’s description of marketing?
* What key problem does Casey solve?
* Why having the right workforce is critical for your business.
* The type of companies that Casey works with
* Why Casey founded CMO Exponential
* Key skills of a marketing technician
* Why you should manage your team tightly
* The importance of creating social proof
* What does social proof do?
* The importance of believing in what you do
* Why marketers should be factual rather than persuasive
* Why a sales script is important
* Importance of a good conversation in business In this episode:
Fate has a humorous way of con…
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Nov 10, 2020
The Do's and Don'ts of Content Marketing With Market Expert & Saas Provider Steve Pockross of Verblio.com
Steve Pockross is the CEO of Verblio.com, a multimedia content creation platform that focuses on SEO and quality writing. Steve has more than 20 years of experience in startups and nonprofit organizations. He was part of the initial management team at LiveOps and has led five marketing and SaaS businesses previously. He shares his journey with Geordie Wardman in this engaging podcast. What You Will Learn
* What problem does Steve and his team solve for their customers?
* Understanding market 2.0
* Key pain points of getting the ideal content creator
* How does Verblio.com operate?
* Challenges that Steve experienced when he first joined Verblio.com
* Strategies that Steve used to achieve his goals for the company
* Importance of organic traffic for businesses
* What services does Verblio.com offer?
* Other marketing initiatives and channels that Steve and his team use
* How Steve and his team handled challenges brought about by the ongoing global challenge In this…
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Nov 3, 2020
How Peter Valley funded his SaaS MVP by dumpster diving used books and reached 0 to 30k MRR in 6 months
Peter Valley decided to never work for anybody other than himself from an early age. He has authored many books about selling on Amazon and recently launched Zen arbitrage. This simple tool scans through Amazon to identify profit-making books. With this tool, you neither require an inventory, nor experience to make profits. Listen to Peter as he shares his journey with Geordie. What You Will Learn
* Peter’s intriguing history
* The unlikely formula that Peter used in his pursuit for success
* Why doing something that everyone says cannot be done changes your perception towards things
* Why you should always try things regardless of what the society says
* The different entrepreneurial mindsets
* Peter’s initial idea for his tool
* How Peter succeeded on Amazon and finally ventured into software
* About Zen arbitrage
* How did Peter find and pay his developer?
* How did Peter generate his startup capital?
* Why you should not limit your expectations
* Why T…
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Oct 27, 2020
How to break down your limiting beliefs, conquer your Inner Game and raise your profits with Business Mindset Coach Nina Cooke.
Nina, a business mindset coach specializes in assisting entrepreneurs to release their deep inner blocks to enhance continued growth. She also strives to help businesses reduce downtime. During her career, Nina has not only hosted the entrepreneur’s inner game podcast, but she has also been featured on BBC Radio and Forbes. Listen to Nina as she narrates her journey to Geordie. What You Will Learn
* Why your mindset can help you strike their big breakthrough
* Why entrepreneurs should appreciate both success and failure
* Nina’s career history
* Leveraging the internet to start a business in the comfort of your home
* Nina’s personal development journey
* Importance of confidence in business
* Why coaches require continued training
* Why every entrepreneur should avoid blaming other people and take full responsibility for their decisions instead
* Facing and countering your Limiting beliefs
* Why you should not rely on someone to validate, or make you feel b…
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Oct 20, 2020
How Mitch Bowler uses Bubble ZeroCode App to build Evolve Artist and launced another SaaS in less than 30 days
From an early age, Mitch Bowler already knew that he wanted to become a video game artist. While his vision is no longer the same, Mitch is still enthusiastic about art. He strives to inspire all artists to be better versions of themselves. Mitch shares his journey with Geordie Wardman in this informative podcast that you do not want to miss it. What You Will Learn
* How Mitch became a video game artist
* Understanding realism and how to learn it within a virtual setting
* What problem do Mitch and his team solve for their clients?
* How did Mitch know the problem his clients were facing?
* How Mitch build his first MVP
* Why Mitch and his team wanted a custom software solution for their operations so badly
* The amount of time Mitch took to switch from the Frankenstein to the Bubble app version
* Why entrepreneurs should invest in a coach
* Why understanding where your strengths lie is critical in the entrepreneurship world
* Understanding the concept of time tra…
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Oct 13, 2020
The 3 essential questions you need to ask yourself before you launch your next SaaS with Joe Sanok
Joe defines himself as an accidental entrepreneur whose parents were school system workers. He grew up knowing that he had to work hard at school to get excellent grades to get a good job. However, Joe was committed to taking a different route, as we shall learn from this podcast. What You Will Learn
* What problems does Joe solve for his customers?
* How Joe started his podcast
* What is the core of Joe’s business?
* Why searching for curiosity, ideas, and information outside your field is critical for the success of your business
* Importance of professional branding
* About the Family Medical Leave Act. What does it entail, and how does it operate?
* How Joe generated leads
* Joe’s strategy for content production and SEO
* How does Joe leverage content from his podcast to create different materials for a wide range of platforms?
* Who is the Ideal Joe Sanok’s client?
* What is Joe's definition of the big idea?
* Importance of outsourcing
* What you s…
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Oct 6, 2020
How to find your force multiplier and 10x your SaaS business with Adam Hergenrother & Hallie Warner
Adam Hergenrother is an entrepreneur and CEO of a billion-dollar organization that started building businesses while in college. He strives to ensure that his clients become the business leaders they need to be. Hallie Warner, on the other hand, is Adam’s chief of staff. Hallie has also co-authored the book The Founder and The Force Multiplier that illustrates how executive assistants and entrepreneurs can achieve more together. Adam and Hallie share their journey with Geordie Wardman. What You Will Learn
* Why entrepreneurs should enroll for a training
* Why entrepreneurs should invest in the right people
* How did Adam find Hallie?
* Why entrepreneurs should discover employee talents and place them in positions where they perform best
* How to find the best executive assistant
* What factors should you consider when searching for an executive assistant?
* Leveraging social media and staffing agencies to identify great talent
* What do executive assistants expect?…
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Sep 29, 2020
How Scott Desgrosseilliers went from helping 1 client friend track paid advertising ROI to own the paid advertising reporting SaaS space
Scott Desgrosseilliers is the CEO and founder of Wicked Reports. He established the company to facilitate optimization and acceleration of the digital marketing ROI for small and medium-sized businesses. The ideal Wicked Reports customers are people who sell products online. Scott opines that companies should strive to track lifetime customer value. Wicked Reports strives to help SaaS businesses have a clear picture of their paid advertising progress. Listen to Scott as he discusses his story with Geordie Wardman. What You Will Learn
* How Scott started his journey
* Why entrepreneurs should spend money on a campaign and the impact of the same on long-term ROI
* How Scott and his friend leveraged Facebook campaigns to attract leads
* Importance of Email when it comes to closing leads
* Why entrepreneurs should read widely
* What Scott does best
* How did Scott gain customers while still consulting for his friend?
* How Scott came up with his pricing
* What challenges…
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Sep 22, 2020
Positioning expert April Dunford explains how you to find your best SaaS customers to position and explode your MRR
April Dunford was a repeat vice president of marketing at various tech start-up companies before she finally transitioned into consulting. She focuses on positioning, where she helps customers understand their competition and target market. Listen as she tells Geordie Wardman what she does. What You Will Learn
* How did April reposition her first product?
* How April and her team discovered the impact of repositioning
* Does your product influence the market? Importance of doing a market study
* The importance of understanding your competition
* April’s journey into understanding positioning. How did she approach it?
* What is April’s advice to start-up companies that do not have enough customers?
* Why small businesses should begin with a thesis before creating a product
* Why companies should identify their target market
* Why you should know who your customer is and who is not
* Importance of copywriting in marketing
* Common mistakes that small businesse…
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Sep 15, 2020
Inside the mind of mindset business master Dane Maxwell and how he grows multiple profitable businesses at the same time
Dane Maxwell is an enthusiastic entrepreneur who strives to help others navigate challenges in the business industry to achieve success. Dane started establishing companies from a young age. While many of them failed, that did not deter him from pursuing his desire to establish a multi-million dollar company. Some of his companies still exist. Listen as he shares his exciting journey with Geordie Wardman. What You’ll Learn
* What to look out for in a contract crew
* The book Dane launched. Was it a business model or a passion project?
* Why entrepreneurs should hire experts to help solve their customer’s painful problems
* Demonstrating customer results is a critical part of success in business. Find out why.
* Why entrepreneurs should be intentional about the goals they want to achieve
* What happened when Dane realized his talent
* What triggered Dane into writing a book?
* How did Dane go about writing his book, Start from Zero?
* When can an entrepreneur hire…
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Sep 8, 2020
How Rand Fishkin of moz.com and Sparktoro.com creatively raised $1.3M without VC and why search is not part of his marketing plan
Rand Fishkin has founded many platforms like moz.com, Whiteboard, inbound.org, and Whiteboard Friday before his latest platform, SparkToro. Listen as he shares his journey with Geordie Wardman. He also gives extensive details about SparkToro, an audience intelligence platform that allows marketers to understand websites that an audience reads. Marketers can use this platform to know who their target audience follows on various social media platforms. What You Will Learn
* How Rand dropped out of college and the events that followed
* How Moz was established
* How Moz evolved and achieved success in revenue generation
* Hy did Rand leave Moz?
* How is Moz different from SparkToro?
* How Rand and his co-founder started SparkToro
* Alternative content marketing strategies that companies can use
* How the audience intelligence product works
* How did the SparkToro launch go?
* What are Rand’s marketing plans? In This Episode:
Education is critical, but sometimes i…
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Sep 1, 2020
How Michael Brown went from freelance writer to 10 person agency to $200k MRR content creation SaaS
Michael Brown is the CEO of nDash, a company that provides content creation SaaS to some of the leading agencies and brands. Before establishing nDash, Michael was a freelance writer, sports, and news reporter. He also had a stint working with crowdsourcing SaaS companies. These tasks shaped his passion and understanding of content creation, especially written content. Listen to Michael as he shares his journey with Geordie Wadman. What You Will Learn
* Michael’s journey as a writer, reporter, and freelance content creator
* How Michael started nDash
* How Michael charges for his services
* How Michael sources for writers and how he pays them
* Challenges that Michael and his team faced when transitioning to SaaS
* How do Michael and his team use the platform?
* When did Michael establish the agency, and when did he launch it online?
* Importance of a landing page when it comes to reaching your target audience
* How does Michael vet his writers?
* How long did M…
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Aug 25, 2020
How Mark Thompson grew PayKickStart with zero paid traffic and reducing churn from 20% to 6% to reach $1M ARR
In his own words, Mark Thompson says he had been an ordinary entrepreneur for close to 10 years before co-founding PayKickstart. During that time, Mark created different software, mainly focusing on SaaS. He also developed information products that he sold to his target audience, with PayKickstart as their core business.
The ideal PayKickstart customers are; digital entrepreneurs, people who specialize in selling software solutions, people running membership sites, online course creators, coaches, and consultants. Listen in as Mark shares his journey with Geordie Wardman. What You Will Learn
* What prompted Mark and his team to offer their PayKickstart shopping cart tool to their vendors?
* What happened to the previous applications that Mark and his team built over the years?
* Does Mark have any plans to develop a SaaS platform?
* Niches that PayKickstart focus on
* What sets PayKickstart from its competitors?
* How did Mark transform the PayKickstart tool into a produ…
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Aug 20, 2020
Sean Fulp Explains how the Organization he Leads is Benefiting from using SaaS
We interviewed Sean Fulp on his company's experience with SaaS. Listen now to understand why advanced technology is essential for the smooth running of your business.
Sean Fulp is the executive managing director for Newmark Knight Frank, a publicly-traded international full-service real estate company. The company strives to facilitate real estate transactions without teams or agents. Sean recently collaborated with Geordie Wardman and his team in a bid to understand how SaaS works. He shares the entire experience with Geordie. What you will Learn
* Why companies need to adopt advanced technology practices
* How businesses can leverage SaaS to achieve more with a small team
* Importance of data in different industries
* Why companies should consider outsourcing their services
* Why companies should engage decision-makers that control the product in their industry
* Importance of automating certain functions in your business
* Why communication is critical for any busin…
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Aug 18, 2020
How Michael Hunter launched Spiffy with a wordpress $5,000MVP and ramped up sales to $50,000MRR 36 months later
Spiffy is an online platform that creates appealing auto forms to increase revenue from your online purchases. Michael Hunter, the co-founder says the company evolved from a marketing agency they had started ten years ago.
The company deals with anybody in the entrepreneurship field like authors, coaches, speakers, personal brands, and top leaders. Spiffy works for both startups and established entrepreneurs. Listen as Michael shares his journey with Geordie. What You Will Learn
* How Spiffy transitioned from an agency to SaaS
* What prompted Michael and his team to switch their business model to SaaS
* How Michael and his team came up with ideas regarding the running of the business
* The eight-step process that Michael worked with to determine what they wanted to achieve
* How Michael and his team build their MVP
* Importance of Outsourcing
* How Michael and his team build their MVP
* How Michael funded the MVP
* How Spiffy got their first customers
Michael says…
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Aug 11, 2020
How Dave Cristello Cracked and Validated A Pain Point in the Accounting Space, and Grew Jetpack Workflow To $100k MRR
Jetpack Workflow is a company that helps accounting firm owners track down all the recurring debts and due dates to avoid losses. Dave Cristello, The CEO and founder of Jetpack Workflow realized that many accounting firms have numerous customers. However, they lacked an efficient checklist management system. The ideal Jetpack Workflow customer is any accounting, bookkeeping, payroll, and tax firm in different parts of the world. What You Will Learn
* How Dave launched Jetpack Workflow
* How Dave identified the pain points that accounting firms face
* Why did Dave start interviewing the accounting departments of various companies?
* How Jetpack Workflow bagged its first customer
* How Dave invested in website development
* How Dave navigated the industry with zero software experience
* Why accounting firms should upgrade from using spreadsheets
* Which platforms did Dave go searching for a technical co-founder?
* Why entrepreneurs should know how to pitch their ideas…
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Aug 4, 2020
Why Calvin Correli calls Simplero a Love As A Service (LaaS) and how Coaching has Changed his Life and Grown his Business to $200k MRR
Calvin Correli is the founder and CEO of Simplero. The company is an all in one online platform that strives to help coaches run and manage their online businesses. Simplero’s ideal customers are trainers, authors, educators, and speakers.
In general, Simplero targets online business entrepreneurs and helps them scale their businesses through online courses. Listen in to find out Calvin’s journey into achieving his software big break. What You’ll Learn
* Why Calvin established Simplero.com
* How Calvin transitioned from programming to entrepreneurship
* How your background can affect your entrepreneurship path in the future
* The importance of knowing what you want to do in business
* Find out what happened when Calvin finally figured out what he wanted to do
* What is the purpose of a CEO in the opinion of Calvin?
* Why entrepreneurs should have a coach who understands them well
* The importance of delegating
* How Calvin made money to support his business w…
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Jul 29, 2020
How to improve your design and UI with Laura Elizabeth
Laura is a designer and entrepreneur who studied design. After completing her studies, she worked in an agency. She would later branch out from the agency to work as a freelancer. Laura worked from home for approximately eight years. In her quest to make design easy to understand, the idea of creating a course crossed her mind.
Throughout her learning years, Laura had struggled with converting simple designs into attractive ones. She wanted a course that would help transform simple designs to make them professional and good looking. Listen to Laura as she tells Geordie how she created a portal for her clients. What You’ll Learn
* What Laura disliked about working from home?
* What problem did Laura’s portal help solve?
* How Laura found out the impact of her portal
* How Laura handled the minimum viable product (MVP) process
* Navigating a WordPress hosted portal setup
* How long do aspiring developers take to master Laura’s design course?
* Importance of copywri…
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Jul 22, 2020
How Geoff Atkinson of Huckabuy built an SEO SaaS for enterprise & startups and grew to $1.3M ARR
Huckabuy is an SEO software as a service (SaaS) company that helps consumers handle the structured data element of their SEO approach. The company understands that many businesses struggle with getting their SEO needs right. They are committed to solving any Technical SEO conversations between a site and Google.
Generally, humans spend a lot of time and money on UIUX. Huckabuy handles the user experience design (UX) and user interface design (UI) for Google to give website users the ideal crawl experience. This approach allows users to understand the website with ease.
Huckabuy deals with a wide range of customers from different sectors spread across eCommerce, travel, and enterprise. Huckabuy’s biggest customers are companies that specialize in software. Join Geordie Wardman and Geoff Atkinson as they discuss Huckabuy and what it has to offer. What You’ll Learn
* Started on SEO, the importance of structured data and how Geoff
* Understanding structured data and its impact…
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Jul 15, 2020
How Patrick Stiles created a video analytics company and found his 0 to $52,000 MRR in 3 years
Patrick Stiles is the founder of Vidalytics. He prides himself in having 11 years of experience in the entrepreneurship world. Vidalytics is a video hosting, analytics, and marketing platform.
The platform specializes in hosting videos that customers post on their personal websites for marketing purposes. The ideal Vidalytics customer is a small business owner who owns a website and direct response marketers.
Entrepreneurs who are interested in boosting engagement on their platforms will benefit from working with Vidalytics. In this Episode
Marketing can be challenging and it takes time before you can convert website hits into sales. Patrick Stiles founded Vidalytics in 2016 to help its customers monitor activity on their websites and improve their conversion rates.
As an entrepreneur, Patrick operated many businesses, some of which are still running and profitable. At some point, he decided that he needed to put all his energy into one business. He used money from one of his comp…
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Jul 8, 2020
How Chris Gimmer launched and grew Snappa.com using only SEO & content marketing to $20k MRR in 12 months
Chris Gimmer is the co-founder and CEO of Snappa.com. The company specializes in creating easy to use graphic designs. Snappa.com targets people with no experience in graphic design.
Their main customers are social media managers, marketers, small business owners, and anybody else who is interested in creating graphics easily and fast. If you lack enough resources to either outsource or even hire professional graphic designers, then the Snappa.com tool is designed for you.
Chris is a finance and accounting expert. The idea of creating online marketing graphics came up to him while he was on vacation. Listen in to understand how Chris met his co-founder and the journey behind the establishment of Snappa.com. In This Episode
What do you need to build your online venture from scratch, to scale it, and finally succeed? This episode takes you through the hassle that the Snappa.com tool went through. Chris Gimmer realized way earlier that he was not meant for the public service even thoug…
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Jul 2, 2020
How Sachin Monga went from Prototype to Y Combinator to a $3M VC-Backed Social Space Application Founder
Sachin Monga is the co-founder and CEO of Cocoon, an app that provides a secure and private space to keep up with your closest friends and family members.
Before co-founding Cocoon, Sachin worked at Facebook for seven years, holding various positions. Now, his goal is to bring new technology into the world that augments natural social behavior and makes us better humans. In this episode…
In our modern world, even the closest of friends and family members often live in different locations around the globe. And despite advancements in technology, it can be a real challenge to stay connected in a personal and private way. With occasional phone or video calls, texts, and posts on oversaturated social networks, there is still a lack of a digital safe space to call your own.
However, Sachin Monga is trying to change all that. After working at Facebook for seven years, Sachin realized that he didn’t have an intimate digital space to connect with his family, who lived far away. This led…
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Jun 25, 2020
How Kelsey Recht Self-funded Her MVP to Fix The Broken Events Booking Space and Went on to Raise $10m in VC Funding
Kelsey Recht is an online media entrepreneur and the Founder and CEO of VenueBook, an event venue booking platform that makes it faster and easier to book events.
Kelsey has an MBA in Marketing and Entrepreneurship from Northwestern University - Kellogg School of Management. She founded VenueBook in 2010 and has since raised $10 million in Venture Capital funding. In this episode…
The event industry had been facing a significant problem: the lack of real-time availability data to enable reliable online venue booking. Online media entrepreneur, Kelsey Recht, saw this problem ten years ago, and she decided to found her venue management software, VenueBook, to solve it.
From a self-funded $10,000 MVP to managing over 2200 venues and raising $10 million in VC funding, Kelsey has only continued to grow and develop her platform, and she isn’t planning to stop anytime soon.
In this episode of The Big Break Software Podcast, Geordie Wardman interviews Kelsey Recht about the success of…
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