The Joy of Content
The Joy of Content
Jan 27, 2021
31. What Creators Need to Know About Working with PR
Play • 46 min

The relationship between content creators and public relations can be a complicated one. That's why I asked my friend and PR pro Vy Spear to come on this show and talk on the topic of influencer marketing from the agency side. Vy has 10 years of public relations experience, working with a wide range of bloggers, vloggers, and influencers. And since she is a blogger herself, she knows how the relationship should work from both sides. Learn the difference between PR agencies and in-house PR departments, how to strengthen your relationship with PR pros, and how PR agencies select influencers to work with on their campaigns.


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