41. How to Build Your Community on TikTok
Play • 35 min

Curious about building a community on TikTok? Ida has all the answers! Meet Ida from @ToEveryMom, an account that promises to give moms a place to take a break and have a laugh. On this episode of The Joy of Content, Ida is spilling all her marketing secrets, as well as taking us on her journey of growing her account from 0 followers to over 200,000! Learn how Ida started creating TikTok content while she was a single mom and still working her 9-5 job, and the surprising way she first started monetizing her influence. Lots of gems in this one, especially if you're interested in using short-form video to grow your community! Special Guest: 

Ida, similar to the majority of the adults that joined the Tiktok in 2020, was reluctant at first. However, when she heard a famous podcaster say, “If you don’t have an audience, you don’t have a business, and Tiktok is the place to grow an audience”, she immediately made her way to the app to see what she could build.

She now has a community of almost 300,000 across Tiktok & Instagram and is still growing strong. She is now a Speaker, a Bestselling Author and a Tiktok & Instagram Reels Coach. She has helped other entrepreneurs, medical practitioners, social media influencers, authors and more, grow their audiences and promote their products using the strategies that propelled her to where she is today.

Ida has over a decade in traditional and online marketing experience working in organizations in both the U.S and the United Kingdom. Show notes:  https://fairytalesocial.com/podcast/build-your-community-on-tiktok

Key Topics:

  • Getting views on Tiktok versus growing community.
  • The importance of consistency.
  • Copy Ida’s TikTok strategy!
  • Find out the different ways you can monetize your Tiktok influence.

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