Social Media Sucks
Jun 3, 2021
How to be a challenger brand w/ Signe Valeur, CMO of Lunar
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Signe Valeur, CMO of Lunar stopped by to talk about what it means to be a challenger brand. How to tell the right stories, build the right team and generally kick ass on social media. A must watch episode with expert advice given from one of the world's foremost leaders in marketing.
Wanna watch the podcast - https://www.youtube.com/watch?v=G5qEFFlTY7I
Learn more about social media agency - Kubbco.
More episodes from Social Media Sucks
Apr 27, 2023
How LAKRIDS BY BÜLOW is trying to bring liquorice to the whole world
Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand.
And how to get the product to break into the mainstream bigger markets across Europe and North America.
Useful links Instagram:
http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
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Mar 7, 2023
Unlocking the Secrets to being a Premium Brand While Going Mainstream - Dennis Præst, Starbucks
In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark.
Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his position for nearly 3 years.
He accumulated knowledge from creative agencies and years of experience in marketing and communications from the field. He invites us into the marriage of these two giants and explains the unique challenges he tackles on a daily basis, and some of their methods to resolve problems leveraging their holistic understanding of business, marketing, and communication to maintain the premium image of Starbucks in the Danish landscape.
Useful links
Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
YouTube podcast: https://www.youtube.com/watch?v=g_tcBQtjkQ0
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Feb 20, 2023
How to market telecom brands with marketing expert Anders Holvøe from the Telenor Group
We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark.
Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams.
He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market in terms of market share.
Anders explains the company’s current marketing approach which enables them to remain relevant and top-of-mind in a highly competitive environment, with over 14 companies competing for industry relevance in Denmark.
As budgets have been squeezed due to the recent global market conditions in the post-pandemic era, unique difficulties emerge which require high-level optimization and problem-solving skills.
He also talks about the future and how he sees the industry developing in the coming years, based on technological advancements and consumer trends, and gives his predictions about the “Metaverse”.
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