Social Media Sucks
Social Media Sucks
Apr 27, 2023
How LAKRIDS BY BÜLOW is trying to bring liquorice to the whole world
Play • 41 min

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand. And how to get the product to break into the mainstream bigger markets across Europe and North America. Useful links Instagram: TikTok: Twitter: LinkedIn: Blogs:

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