Social media trends in 2021 will be important because, in the wake of the global pandemic, businesses struggle to recoup lost sales. Marketers turn to social media to deliver short-term ROI with targeted performance marketing tactics while building innovative digital experiences that win long-term loyalty by bringing discovery, connection, and fun back to the customer experience. The best marketers in 2021 are those who understand how to use social media as a platform for discovery, connection, and fun while delivering targeted ROI.

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