Smart Dust
Smart Dust
Jun 10, 2020
Smart Dust: Ashley Friedlein on digital transformation, entrepreneurship & unified communications
Play • 45 min

In this episode of Smart Dust we chat to Ashley Friedlein, the Founder of Econsultancy, an international marketing consultancy agency. Nick questions Ashley on how Covid-19 has impacted his Marketing & Digital Trends 2020-2030 report, before exploring the role of digital platforms in shaping internal corporate communications. Ashley shares his success in developing Guild, a professional’s solution to ensuring conversation privacy, and Guild’s mission for the app to be the preferred alternative to WhatsApp for work communications. Douglas asks Ashley about his success in the subscription economy and how he has navigated the free to use experience with his own paid service model. 

The role of Voice and its application in consumer’s lives is briefly discussed, before the group evaluates the future of Unified Communications and the role that collaboration platforms like Slack will play in over forever digitally transforming professional lives. 

Finally, we ask Ashley about his work with young entrepreneurs at Cambridge University, discussing the challenges of being an entrepreneur in an increasingly competitive market. 

Smart Dust is produced and edited by Daresay, the content specialists: 

Hosted by Douglas Nicol, Strategy Partner, The Works: 

And Nick Abrahams, Global Head of Strategy and Innovation, Norton Rose Fulbright: 

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