What German Ramirez's job is to focus on the relevance of blockchain. Whether it's renewable energy companies, cryptocurrency or the property market, he's looking to how to harness his 20+ years in digital innovation to understand this will impact on industries across the world and how to market to them.
In this episode, German, who is the CEO is Swiss-based blockchain marketing firm The Relevance House, takes Nick and Douglas through the industries that are ripe for disruption, how a decentralised ledger works, and what we can do to prepare for the future.
Smart Dust is produced and edited by Daresay: https://daresay.com.au/
Hosted by Douglas Nicol, Strategy Partner, The Works and Nick Abrahams, Global Head of Strategy and Innovation, Norton Rose Fulbright.