HBR IdeaCast
HBR IdeaCast
Aug 3, 2017
When Startups Scrapped the Business Plan
Play • 26 min
Steve Blank, entrepreneurship lecturer at Stanford, UC Berkeley, and Columbia, talks about his experience of coming to Silicon Valley and building companies from the ground up. He shares how he learned to apply customer discovery methods to emerging high technology startups. And he explains why he believes most established companies are still failing to apply lean startup methodology in their corporate innovation programs. Blank is the author of the HBR article, "Why the Lean Start-Up Changes Everything."
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