Tory Burch is the founder, chairman, and CEO of … Tory Burch. You know her as the woman (and the name) behind so many of your favorite clothes. But way before she created those iconic Reva flats, she built a career in fashion PR, working for designers like Ralph Lauren and Vera Wang. Tory eventually made the switch from PR… to designing her own clothes, and running her own business. That was 2004. These days, her clothes are sold in more than 250 Tory Burch stores and over 3,000 department and specialty stores around the world. In 2009, she launched the Tory Burch Foundation to help empower female entrepreneurs. And now, she’s got a brand new initiative to help get out the vote. On the couch, she talks to us about how to negotiate, her Oprah moment, and taking negative feedback when your brand is your name.