A record number of women are running for office this primary season, which means there's a groundswell of energy around targeting female voters with campaign ads.
For our next season of the United States of Anxiety, we’re focusing on power and gender, and we’ve partnered with ProPublica to look at how political advertising targets people of different genders differently on Facebook.
Unlike broadcast television ads, which are heavily regulated, we have no idea how individual voters are micro-targeted on Facebook. It’s still the Wild West. Nor do we know about potentially unethical or misleading advertising that may be happening.
We do know from the Cambridge Analytica scandal that much of the misinformation spread in 2016 targeted people based on their race and gender. And we know that this is an election in which gender is expected to be a decisive factor.
What can you do?
By doing this, you'll be part of groundbreaking research — remember this is the first election cycle since Facebook changed its policies. And you'll also be helping WNYC and ProPublica bring you reporting and analysis about these campaign ads.
To get started, visit propublica.org/facebook.