Produce Talks
Produce Talks
Nov 29, 2019
Variety and Proprietary Produce: From Concept to Commercialization
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We dive into all the dynamic components and drivers behind the launch of a new variety – specifically looking at apples and table grapes. We kick off the episode with Kate Evans from Washington State University and Kathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and look more broadly at the breeding processes and innovation behind developing a new variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and table grape varieties with Bill Poulos from Oppy.



Thank you to our podcast sponsor, NatureFresh™ Farms.
                 
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