Internet Marketing: Insider Tips and Advice for Online Marketing
#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan
May 7, 2020 · 12 min
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In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.

Luke shares his thoughts and advice on:

  • What lifecycle marketing is and how it's evolved through programmatic
  • Why marketers shouldn't worry about losing their jobs to programmatic advertising
  • The specific programmatic formats used by Crimtan to drive conversions

You can connect with Luke via Crimtan at:

See ya next week!


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