On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them.
On the show you'll learn:
- How to know if you've got the right automation platform for your business
- Why training your team is really important when it comes to marketing automation
- Why it's important to map and document your workflows and processes and share your knowledge across the business
- The impact of GDPR on marketing automation
- How you can use marketing automation tools to show ROI and get yourself more budget!
Plus, as usual, Lindsey provides her top tip/key takeaway for the audience.
If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.
See acast.com/privacy for privacy and opt-out information.