On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data.
- What semantic topic modeling is and how it can help pages rank in search results
- Why semantic topic modeling is therefore imperative when conducting keyword research
- What structured data is
- The effect well structured data can have on your rankings
- Why site audits are important and what you can expect to get out of them
Plus, Bill provides his top tip/key takeaway for the audience.
If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.
See acast.com/privacy for privacy and opt-out information.