Internet Marketing: Insider Tips and Advice for Online Marketing
#391 The BARE Essentials of Digital Marketing with Rich Brooks
Apr 27, 2017 · 37 min
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'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing. Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book. You’ll learn: • Why your website isn’t for you • Rich’s proven techniques for improving website conversions and keeping customers happy • Why SEO is a critical marketing channel for SMEs • The key difference between social platforms and social networking • How the changing landscape of social media is opening huge opportunities digital ads • Rich’s number 1 method for getting customers returning to your site repeatedly • Why Google Analytics is like jogging sneakers • Why it’s critical for you to be using Google’s URL Builder for your email and social campaigns • The one thing you should do to improve your digital marketing campaigns today Visit...  

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