Internet Marketing: Insider Tips and Advice for Online Marketing
#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith
Aug 3, 2017 · 30 min
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In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach. On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage:  the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience.  

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