Internet Marketing: Insider Tips and Advice for Online Marketing
#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing
Jan 30, 2020 · 20 min
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On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.

On the show you'll learn: 

  • What earned media and consumer generated content is
  • The difference between 1st party content and 3rd party content
  • The benefits of consumer generated content 
  • Why consumers are becoming sceptical about influencer marketing 
  • How community marketing works for brands & how it differs from influencer marketing

Plus, Toby provides his top tip/key takeaway for the audience. 


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