Internet Marketing: Insider Tips and Advice for Online Marketing
#542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin
Mar 26, 2020 · 24 min
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On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. 


The show has a whole lead of content marketing tips you can put into place right now. You'll learn: 


  • Why getting the most out of your content is so important right now
  • How you can let Google bring leads to you
  • How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing
  • Why if your content isn’t positioning, you should talk to a professional who can help
  • Why if you used to do a lot of onsite, you should talk about how you can do things virtually
  • How you can use re-purposed content to build on know-like-and-trust 
  • Why interviewing internal subject matter experts can lead to excellent content that your readers will love


Plus Heather provides her top content marketing tip for the audience. 


If you'd like to connect with Heather, you can find her on Twitter here

 

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