In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.
On the show you'll learn:
- If content marketing applies to all industries/sectors
- The most important starting point for any content marketing campaign
- How to drive email sign ups from whitepaper marketing
- New ways to repurpose your content
- Why webinars and seminars might be one of the most impactful marketing tactics you can try
- The most successful content marketing campaign that Charles has worked on
- How to measure results of content marketing campaigns and set goals
Plus, Charles provides his top tip/key takeaway!
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