Internet Marketing: Insider Tips and Advice for Online Marketing
#418 Content, Engagement & Efficient Marketing Interview with Charles Barber
Nov 2, 2017 · 22 min
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In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.


On the show you'll learn:


  • If content marketing applies to all industries/sectors
  • The most important starting point for any content marketing campaign
  • How to drive email sign ups from whitepaper marketing
  • New ways to repurpose your content
  • Why webinars and seminars might be one of the most impactful marketing tactics you can try 
  • The most successful content marketing campaign that Charles has worked on
  • How to measure results of content marketing campaigns and set goals


Plus, Charles provides his top tip/key takeaway!


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