In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.
David explains his definition of the term "Biddable" and then goes on to discuss:
What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this
How the biddable industry is keeping up with these changes through technology
How automation has changed the way that we work
Whether or not all of our future marketing efforts are going to be automated
How he sees the future - not just in digital but also in other areas such as publishing
Plus as usual, David provides his top tip/key takeaway.
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