Internet Marketing: Insider Tips and Advice for Online Marketing
#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel
Feb 20, 2020 · 18 min
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On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. 


On the show you’ll learn:


  • What Schema Markup is and why it’s important
  • How Schema is evolving and accelerating
  • How marketers are using Schema today
  • How to know what to optimise when it comes to Schema
  • Where Martha sees Schema Markup heading in the future


Plus, Martha provides her top tip/key takeaway for the audience.


If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.

 

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