In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.
On the show you'll learn:
- What Dick means by the term "Ageing Business"
- How physiological ageing impacts the customer journey
- The stats in terms of the ageing population and the impact of that on business
- How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing
Plus, Dick provides his top tip/key takeaway for the audience.
If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here.
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