Internet Marketing: Insider Tips and Advice for Online Marketing
#421 Marketing to an Ageing Population: Interview with Dick Stroud
Nov 23, 2017 · 19 min
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In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.

On the show you'll learn: 


  • What Dick means by the term "Ageing Business"
  • How physiological ageing impacts the customer journey
  • The stats in terms of the ageing population and the impact of that on business
  • How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing

Plus, Dick provides his top tip/key takeaway for the audience. 


If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here

 

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