Internet Marketing: Insider Tips and Advice for Online Marketing
How To Keep Your Content User-Centric: Interview with Tess Underhill
Aug 23, 2018 · 24 min
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In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!


Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:


  • How you can start learning about content design if you're a newbie
  • Why it's important to distinguish between a user's need and your business need when creating content
  • How you can be sure that the content you're creating is resonating with the intended audience
  • The critical documents you need in your business in order to remain user centric


You can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/

 

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