Bloomberg View columnist Barry Ritholtz interviews Matt Wallaert, a behavioral scientist who works at the intersection of technology and human behavior. After several years in academia and two successful startups, he joined Microsoft, where he led a team of experts using technology to help people live happier, healthier lives. During his time with Microsoft, he was a director at Microsoft Ventures, the firm’s venture capital arm. He sits on the boards of a variety of startups and nonprofits. Wallaert and Ritholtz discuss the role of behavioral psychology in startups. This interview aired on Bloomberg Radio.