Measurement and Using Advanced Audiences
Play • 6 min
Welcome to the penultimate episode in our series on CTV Advertising. In this episode we will cover the seventh: Planning CTV using Advanced Audiences Data and the eighth burning issue: The Impact of Changes in Measurement Methodologies. This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject.
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