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Duct Tape Marketing
Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch
3 days ago
Repurposed Content Can Increase Your Traffic 300%
In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House.
4 days ago
What Should You Know About IT in Small Business Today?
In this episode of the Duct Tape Marketing Podcast, I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business.
6 days ago
Why Rent Your Marketing When You Should Own It?
In this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print.
Oct 12, 2020
The Journey from Startup to Sold Again
In this episode of the Duct Tape Marketing Podcast, I interview Jon Hall, former founder of Grade.us and current founder and CEO of Switchbird.
Oct 6, 2020
How to Be a Better You
In this episode of the Duct Tape Marketing Podcast, I interview Brant Menswar, one of the country's top motivational speakers, a critically acclaimed author, award-winning musician, podcast host, and the CEO.
Oct 6, 2020
How to Improve Your PR Content Online
In this episode of the Duct Tape Marketing Podcast, I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.
Sep 28, 2020
How Motivation Can Drive You to Produce Your Best Work
In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor.
Sep 23, 2020
How to Prepare for Gen Z as a Small Business Owner
In this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy.
Sep 22, 2020
Lessons Learned Running Dunkin Donuts
In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin' Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino's Pizza.
Sep 18, 2020
How to Become a More Mindful Person
In this episode of the Duct Tape Marketing Podcast, I interview Ricky Kalmon an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs.
Sep 17, 2020
A Look at 2020 Growth for Home Services Businesses
In this episode of the Duct Tape Marketing Podcast, I interview Tommy Mello, the founder of A1 Garage Doors, a $50M home service business.
Sep 15, 2020
How to Update Your Website Policy When Laws Change
In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon.
Sep 11, 2020
The Importance of Credibility in Business
In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine the founder of Parent Tested Parent Approved.
Sep 10, 2020
How to Use PR to Build Credibility for Your Business
Interview with Gloria Chou about how to use PR in your business today.
Sep 9, 2020
Great Reviews Provide Proof That You Keep Your Promises
Online reviews are more than just stars. Use the actual words in reviews to find ideal clients and update your marketing messages.
Sep 4, 2020
When you get an opportunity treat it like your one big break
An interview with Alison Levine leadership expert, polar explorer and mountaineer who is no stranger to extreme environments.
Sep 2, 2020
How a Simpler Website Can Improve User Experience
An interview with Michael Reynolds, President and CEO of Zephyr CMS.
Sep 1, 2020
How Actionable Insights Can Help You Optimize Your Website
An interview with Nils De Moor, CTO of Woorank about page speed and other elements that improve user experience on your site.
Aug 28, 2020
How the Power of Positive Thinking Turns into a Successful Business
Laura Schmidt started notes to self, llc to put her belief in the power of positive thinking into action (and on people’s feet!). Listen in on this podcast to see how she markets this business successfully.
Aug 27, 2020
Do You Rent or Own Your Marketing?
Aug 25, 2020
How to Have a Better Work Week
Aug 19, 2020
Scale Your Business by Adding Systems
Aug 12, 2020
Creating Community Focused on Shared Experiences
Aug 6, 2020
Schloegel Design Remodel Interview on the Duct Tape Marketing Podcast
Jul 30, 2020
How to Communicate Your Brand Story with Simple Marketing
Jul 28, 2020
How to Get Started in Influencer Marketing
Jul 23, 2020
How to Be Ready for What's Next
Jul 22, 2020
The Agency Growth Secrets Behind Design Pickle
Jul 21, 2020
Integrating Creativity in Business
Duct Tape Marketing Podcast with Sarah J. Bray
Jul 16, 2020
Why Direct Marketing Is More Effective Than Ever
Jul 15, 2020
Unleash Your Potential
Jul 10, 2020
The Duct Tape Marketing Podcast with Steven Herz
Jul 9, 2020
Why Startup Communities are Essential
Jul 1, 2020
Google Analytics for Small Businesses
John Talks about using Google Analytics for your small business and certain things he feels should be used and focused on.
Jun 30, 2020
What Should I Be Doing
Sydni Craig-Hart joins John to talk about her business, Smart Simple Marketing, and she shares what its like being a 4th generation entrepreneur who works side-by-side with her husband. Listen to here more about client challenges and what she's telling people who reach out asking, "What should I be doing?"
Jun 25, 2020
Do You Have What it Takes to Become an Entrepreneur?
Gino Wickman is the creator of Entrepreneurial Operating System (EOS) and is here to share his new book, Entrepreneurial Leap. hear about tools to use and what other things can help you succeed in being an entrepreneur.
Jun 24, 2020
How to Outsource Small Business Work
Nathan Hirsch is the cofounder of OutSourceSchool and he shares how outsourcing can really help you get things off your plate.
Jun 23, 2020
How to Thrive by Building a Community and a Strong Personal Brand
John Jantsch interviews Ramon Ray, founder and CEO of Smart Hustle Media and author of The Celebrity CEO.
Jun 22, 2020
How to Build a Business as an Introvert
Kim Beasley shares her book, Creative Introverted Entrepreneur, with Duct Tape Marketing.
Jun 19, 2020
How to Embrace a Competitors Mindset to Grow Your Business
Join John as he talks with Jake Thompson about Compete Every Day, the business and the book.
Jun 18, 2020
How to Embrace a More Diverse Approach to Marketing
Jun 17, 2020
The Entrepreneurs Guide to Translating Accounting
Spencer Sheinin joins us on Duct Tape Marketing Podcast to talk about his book Entreprenumbers: The Surprisingly Simple Path to Financial Clarity.
Jun 16, 2020
Why Cold Calling Goes Wrong
Join John as he talks to David Walter about his new book, The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game!
Jun 11, 2020
How to Add Affiliate Marketing to Your Content
Today we have Matt McWilliams on the Duct Tape Marketing Podcast to share his expertise on affiliates and strategic partners.
Jun 10, 2020
The Guide to Great Podcast Guesting
Last week John shared 7 Reasons Why a Podcast Can Help You Grow Your Business. Today is part two, learn about guest podcasting and ways to be successful with it.
Jun 9, 2020
How to Have a Successful Consulting Practice During Uncertainty
The CEO of Consulting Success, Michael Zipursky, shares his new book, Act Now: How Successful Consultants Thrive During Chaos and Uncertainty.
Jun 4, 2020
Create Your Own Journey
John interviews Laura Gassner Otting as we continue to talk about growth in your entrepreneurship journey.
Jun 3, 2020
7 Reasons Why a Podcast Can Help You Grow Your Business
John Jantsch talks about 7 reasons your business can and should do podcasting.
Jun 2, 2020
Building Good Relationships Is the Goal of Great Networking
John talks to Ivan Misner about networking on the Duct Tape Marketing Podcast.
May 28, 2020
How to Get the Best Out of Your Virtual Meetings
Mike Fraidenburg comes to talk with us about his new book that came out in the new year, Mastering Online Meetings.
May 27, 2020
Focusing on the Customer to Grow Your Business
Simon Severino joins us on the Duct Tape Marketing Podcast.
May 26, 2020
How to Create Your Referral Engine
John wants to share with you the benefits of doing referrals for your business and ways to make it work for you.
May 21, 2020
How to Define Your Path Towards Wellness
Today on Duct Tape Marketing Podcast John interviews Dr. Nancy Trimboli who has a new book coming out, Stealth Health.
May 19, 2020
How to Improve Your Customers Journey
John Jantsch talks about treating your customers or clients as members.
May 14, 2020
Tips of the Trade with Seth Godin
May 13, 2020
How to Bring In-Person Events Online
Today's podcast on Duct Tape Marketing is with Liam Austin, cofounder of Entrepreneurs HQ and Virtual Summit Academy.
May 12, 2020
How to Build a Brand People Love
In today's podcast John interviews Emily Heyward who has a new book coming out June 9th, Obsessed: Building a Brand People Love from Day One.
May 7, 2020
How to Create Online Course Business Success
In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, founder, and CEO of Mirasee and author of his latest book Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Courses Business Success in 2020 and Beyond.
May 6, 2020
How to Serve Your Ideal Clients More Successfully
In this episode of the Duct Tape Marketing Podcast, John Jantsch Discusses the art of serving your best clients better.
May 5, 2020
What we are missing in the virtual world
John Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast.
Apr 28, 2020
Here's to Empathy in Business
John Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.
Apr 23, 2020
Elevate Your Brand Visually with Easy Design Editing
On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme.
Apr 22, 2020
Shift Your Marketing for the 'New' Normal
John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.
Apr 21, 2020
How to be a Leader for the Future and Co-Create
Duct Tape Marketing's John Jantsch interviews Keith Ferrazzi and discusses his book, Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.
Apr 16, 2020
Reinvention in Your Business to Thrive
Alex Kantrowitz joins us on the Duct Tape Marketing Podcast to discuss his new book 'Day One'. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.
Apr 15, 2020
Investing in Yourself and Your Team to Grow Your Business
Entrepreneur Steve Bousquet took his college job mowing lawns and transformed it into a successful business with thousands of customers. He stops by to talk about the learning curve that comes with founding your own company. As he shifted from technician to owner, he learned a lot of lessons about leadership, finance, culture-building, and more. He shares some of these lessons and talks about the importance of investing in you and your team's growth in order to build a company your customers love.
Apr 14, 2020
Driving Innovation with Business Testing
Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and testing within their organizations. Great business testing leads to true innovation, but most leaders don't understand how to apply the scientific method in their businesses. Osterwalder shares what any owner or entrepreneur can do to build their innovation muscle.
Apr 9, 2020
Uncovering New Possibilities in the World of Marketing
Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to navigate and discover opportunities in today's marketing world.
Apr 8, 2020
Knowing What to Fix Next in Your Business
Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the wrong challenges. He's developed a system for assessing a business's real needs that can help leaders and entrepreneurs hone in on the most pressing issues that, once fixed, free you up to create growth in your company.
Apr 7, 2020
Why Great Leaders Stay Curious (And How to Do It)
Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in reality, when leaders embrace curiosity and pause before giving advice, they build much happier, healthier, more effective teams. Bungay Stanier shares why that is, and what leaders can do to cultivate their curiosity.
Apr 2, 2020
Are You Ready for the Era of Context Marketing?
Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of context marketing. He explains what exactly that means and provides tips to help small business owners and marketers succeed in this new environment.
Apr 1, 2020
Creating Promotional Products That Make an Impact
Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew contend that when products are designed with intent and creativity, they can add tremendous value for a brand. Tune in to learn more about the power of a great promotional product and to hear stories of some great products in action.
Mar 31, 2020
Building a Culture of Trust and Belonging
Leadership expert, speaker, and author Mike Robbins has spent his career studying company culture and what goes in to building a successful organization. Robbins has identified the pillars that allow any team to grow trust and work together, and he shares them in his latest book We're All in This Together. On this episode, Robbins walks us through these pillars and shares some simple steps any leader can take to begin to craft a stronger company culture.
Mar 26, 2020
Finding Success and Whole-Life Wealth
Rock Thomas is a motivational speaker, best-selling author, and podcaster. After achieving his own financial success, he looked around and noticed that many others who did well in business struggled in their personal lives. Realizing that financial success was only part of the picture, Thomas set out to motivate people to uncover ways to access their whole-life wealth - financial, physical, emotional, and spiritual. He stops by the podcast to share some inspiration for those of us who are looking to reframe the way we think about ourselves in order to achieve new levels of success.
Mar 25, 2020
Becoming Your Best Virtual You
Virtual tools to help facilitate remote work have suddenly become a major focus for many business owners. I've been using some great work-from-home-friendly tools for years, and I wanted to share my go-tos for everything from video recording to collaboration to file sharing. These tools can help you stay in touch in the immediate future, and you may find that you like them so much, you decide to keep them around even when business returns to normal.
Mar 24, 2020
The 5 Steps to Writing Persuasive Copy
Many small business owners struggle with copywriting. How do you create a message that resonates with your audience but doesn't come off as too salesy? Author, speaker, and marketing expert Anik Singal has helped hundreds of thousands of entrepreneurs to grow their businesses. Today on the podcast, he shares his foolproof, 5-step process for writing copy that builds connection and gets you to the sale.
Mar 19, 2020
Timeless Habits for Cultivating Success
Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father's timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for individuals of all ages and backgrounds who want to learn how to achieve their goals by building connection and becoming more compassionate, thoughtful members of society.
Mar 18, 2020
Making the World a Better Place Through a Community of Changemakers
Jayne Warrilow, global speaker and founder of two businesses, stops by the podcast to discuss her latest venture: Sacred Changemakers. Last year, Warrilow realized she had a higher calling and purpose beyond the bounds of her previous work. She founded Sacred Changemakers to help other leaders to find their purpose and use their platforms to serve a greater societal good.
Mar 17, 2020
How to Make Partner Marketing Work for You
Are you curious about partner marketing and how to make it work? Robert Glazer, founder and CEO of Acceleration Partners, stops by the podcast to talk about the ins and outs of partner marketing. From what it is to how to make it work to the latest technology that's shaping the landscape, Glazer tells you all you need to know to create and run your own partner marketing program.
Mar 12, 2020
How to Start Your Speaking Business
Grant Baldwin made a name for himself as a successful keynote speaker before deciding to share his tips and tricks with others. He now runs The Speaker Lab, where he teaches business leaders and entrepreneurs who are looking to make speaking a part of their business - or their full-time gig - how to find and book clients and create speeches that resonate with audiences. He stops by to discuss his latest book The Successful Speaker, and impart some of his vast knowledge about the world of public speaking to listeners.
Mar 11, 2020
Cultivating Compelling Communications for Your Business
Justin Brady is a communications and PR expert, writer, and podcast host. He stops by the podcast for what John Jantsch terms a " smorgasbord show" - where they talk about PR, communications, and related topics. If you're looking for tips to help get your business's name out there and win favorable press mentions, Brady has great advice.
Mar 10, 2020
Changing Minds in Sales, Marketing, and Business
There are a lot of reasons you might want to change someone's mind in business. Maybe you're a salesperson trying to convince someone to buy your product. Perhaps you're a boss, trying to persuade your team to accept your new business strategy. Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania, has spent time studying the science behind changing people's minds. He visits the podcast to talk about his latest book The Catalyst: How to Change Anyone's Mind and to share actionable advice for marketers, salespeople, and business leaders looking to convince others to change their minds about something.
Mar 5, 2020
Creating Policy Changes to Benefit Small Businesses
Karen Kerrigan is the president and CEO of the Small Business & Entrepreneurship Council. She also chairs the newly-formed Small Business Roundtable, a coalition of leading small business and entrepreneurship organizations dedicated to advancing policy. She stops by to talk about all of the work her organizations are doing to advocate for small businesses in the political sphere. They work to shape policy in order to remove the barriers that often come along with starting and scaling a business, so that our vibrant community of American entrepreneurs can continue to grow and thrive.
Mar 4, 2020
Great Experiences Make for Loyal Customers
Micah Solomon is a best-selling author and keynote speaker on the topic of bottom-line growth through customer service. The good news is, more brands today are offering better customer service than ever before. The bad news is, customer's expectations are higher than ever, too. How can your brand create an experience that helps you keep customers around? Solomon shares how to hire the right customer service team, how to train them once they're on board, and talks about even more from his latest book, Ignore Your Customers (and They'll Go Away).
Mar 3, 2020
Embracing Individuality to Grow Your Community
Bryan Wish, founder of BW Missions, visits the Duct Tape Marketing Podcast to talk about building community. Wish's business helps entrepreneurs, authors, and thought leaders to develop their voice and point of view as a way to create a global community around what they believe in. Wish shares tips for anyone looking to build an authentic, engaged community centered on their brand and mission.
Feb 27, 2020
Crafting Growth-Focused Content for Your Business
Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owners must take to identify the kind of content that will resonate best with their audience. Plus, he shares how to craft content that's meaningful to your audience and produces real, measurable results for your business.
Feb 26, 2020
Creating Online Courses That Work for Your Students and Your Business
Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they're using them as a lead generation tool or are selling the course to generate revenue, businesses are eager to get into the online learning space. As the space has become more crowded, though, it takes more effort to create courses that stand out. Ferriman shares how to build courses that provide real value to learners and generate positive results for the businesses who create them.
Feb 25, 2020
Focusing on Gratitude to Build Relationships
Chris Schembra is a keynote speaker, Broadway producer, dinner host, and entrepreneurial advisor whose passion is to facilitate human connection in an increasingly disconnected world. After experiencing a difficult time in his own life, Schembra began hosting dinner parties for friends. As the dinners grew, he realized that bringing people together over food and asking them to reflect on things they're grateful for is actually a powerful way to build connections and community. He's developed a foolproof method for hosting your own networking dinner parties, which he shares in his upcoming book, Gratitude and Pasta, and on this episode of the podcast.
Feb 20, 2020
Storytelling Around Disruption and Innovation
Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption and innovation. How do you tell stories about change without causing your audience to panic, feel judged, or grow distrustful? Telling stories about change is a tricky balancing act, but Margolis shares practical tips for helping leaders to craft stories about disruption that inspire rather than intimidate.
Feb 19, 2020
Developing Important Entrepreneurial and Leadership Qualities
Jack McGuinness is a co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. On this episode, McGuinness discusses his entrepreneurial journey, and he shares what he's learned about entrepreneurship and leadership, both from his personal experiences and his years helping other business leaders succeed.
Feb 18, 2020
Using a Framework to Create Inventive Content
Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their audience in a way that's engaging and shareable. Deziel has crafted a framework to help you find the right focus and format for your content, and she shares that with us on this episode.
Feb 17, 2020
Creating a Podcast as Part of Your Prospecting Process
Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He's taught countless business owners how to create their own podcast as a way to generate leads, start conversations with ideal customers, and build a reputation as a thought leader in an industry. Today on our podcast, Gordon shares his tips for podcasting as prospecting with our audience.
Feb 13, 2020
Spotting Inflection Points in Your Industry
Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if you're not ready for it, it can ruin you. But if you see it coming, you can get ahead of the curve and push innovative strategies to thrive in this new reality. McGrath shares stories of businesses who have successfully identified inflection points, and provides advice for leaders looking to spot potential disruption in their own industries.
Feb 12, 2020
Finding Happiness at Work
Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat. While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot of science around it, but that the research wasn't making its way down to the people who commuted into offices each and every day. So he left the corporate world and started his podcast (which later inspired the book) as a way to help workers discover the ingredients that go into building a happy, fulfilling work environment.
Feb 11, 2020
Navigating Small Business Legal Issues in the Digital World
Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an appropriate contract as a freelancer or service provider to maintaining compliance with privacy laws, Lieberman covers some of the biggest legal questions that small business owners face.
Feb 6, 2020
Living Life By Your True Values
Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book The Values Factor. How do we determine our true values? And how does doing so change the way we approach work and life? Dr. Demartini answers these questions and more in this episode.
Feb 5, 2020
Creating the Right Morning Routine To Transform Your Day
Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start. She shares five simple habits from her book that can help you get your day off on the right foot, so you can achieve everything that matters to you throughout the rest of your day.
Feb 4, 2020
Changing the Game as an Entrepreneur
Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out and build something new. They put their heads together and created Crossnet, a brand new sport that's a cross between four square and volleyball. Meade walks us through the process of building a new business and growing a following for a new game on this episode.