The Super CMO Show - Sukumar Muthya (#005)
Play • 1 hr 27 min

Inside the Mind of a Technology-Driven Marketer

Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology.

Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty.

In this episode Sukumar and Swami discuss:

How marketing has transformed over the years

Muthya’s Journey from Tech to Marketing

Balancing Marketing Functions as a CMO

The Chief Marketing Officer Meets the Chief Marketing Technologist

Skillsets to orchestrate integrated marketing initiatives

Reconciling Attribution Across Marketing Channels

Marketing in a Cookie-less World

Digital Transformation in Manufacturing

Best Practices to Build Digital Transformation in Companies

Integrated Loyalty at Ansira Global

The Ansira Value Proposition

Marketing in the Metaverse

Non-negotiable skillsets for Future Marketers

Book Recommendations in Tech, Martech and Marketing

People who Inspired Muthya

What does Muthya do off-work?

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit

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#DigitalMarketingTechnologies #EnterpriseSoftwareBusiness #ManagementConsulting #DigitalMarketingProcesses #DirectResponse #RelationshipMarketingStrategies #SupplyChain #ProcessImprovement #EnterpriseApplications #StrategicThinking #ProgramManagement #OffShoreDelivery #Adtech #Martech #SukumarMuthya #SivaramanSwaminathan #SwaminathanSivaraman #SuperCMOShow #ContraMindsPodcast

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