The Super CMO Show - Amit Tiwari (#004)
Play • 1 hr 33 min

Amit Tiwari is a Martech Leader with a new-age marketing approach for new marketing technology enablement. His experience includes a crucial role in the modernization and transformation of marketing technologies. 

Amit has vast knowledge in managing all aspects of the product lifecycle from concept development to launch in both B2B and B2C platforms. He is currently the Global Head of the Marketing Demand Centre at Tata Consultancy Services. 

Earlier Amit held leadership positions in Philips - where his eight year tenure saw him grow from Country Manager to Director of Marketing for the Indian Subcontinent and subsequently at Havells where Amit spent four years as the VP of Marketing playing a key role in all the four power brands. - Lloyd, Crabtree, Standard and Reo.

In his current leadership position at TCS as the Global Head of Marketing Demand Centre, Amit is deeply involved in building a network and influence senior, cross-functional leaders to align technology solutions and business processes to drive marketing transformation, provideing strategic direction for integrating marketing technology products with other technologies & platforms and defining the marketing technology strategy that enables customer engagement and relationship marketing business priorities.

In this marketing masterclass with Swami, Amit Delves into:

What Inspired Amit to take up Marketing

Heading the Global Demand Centre @ TCS

Why Marketing Needs To Reclaim Its Seat At The Table

Balancing Act Between Marketing Metrics and Business Metrics

Running A Business: Being a CMO Versus Being A Business Head

Strategies To Balance Marketing Functions as a CMO

How Marketers Can Be Agile - Real Life Examples

Managing Trade Partners As A Marketer

Balancing Budgets Across Marketing Initiatives

Ad Agencies Need To be Integrated Marketing Agencies

The Marketing Narrative Needs To Change

Creating A Unified Briefing Format Across Agencies

Marketers Need To Be Jack Of All Trades & Master Of One

Working in a Global Role At A Tech Company

Amit's Career Trajectory

How a Tech Company Can Adopt Marketing

Cross Pollinating Marketing Principles & Practices Across Categories

... and much more.

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit

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#StrategicPlanning #EnterprisePlatforms #AgileMarketing, #CuratedCustomerExperience #DigitalMarketingTransformation #GoToMarket #MediaPlanning #BrandStrategy #ChannelManagement #ProductDevelopment #NewProductLaunches #BrandArchitecture #MarketingCampaigns #Promotions #MarketIntelligence  #BusinessGrowth #BusinessTransformation #CRM #Leadership #TeamBuilding #marktech #techmarketing #leadershipculture

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