The ContraMinds Podcast
May 27, 2021
#008: Srikant Sastri on Entrepreneurship and Building World-Class Products in India
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This episode features an in-depth conversation with Srikant Sastri.
Srikant is one of India's leading Founder-CEOs and Advisors.
He is a co-author of the book, The Ventilator Project: How the IIT Kanpur Consortium Built a World-class Product during India’s Covid-19 Lockdown, along with Dr. Amitabha Bandyopadhyay.
In this episode, Srikant speaks to Swami about his Entrepreneurial Journey, Innovation during a time of Crisis, and setting up Institutions to nurture High Growth Companies in India.
More episodes from The ContraMinds Podcast
May 24, 2023
The Super CMO Show - Prof. Venkatesh (Venky) Shankar (#006)
Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an Enterprise
Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.
With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.
In this episode, Prof Shankar and Swami discuss:
- What inspired Prof. Venky into the Marketing Field
- Prof. Venky’s Early Years - Mentors and Guides
- Building Marketing Accountability Standards
- Marketing CEOs Create More Shareholder Value
- Why CEOs Need Marketing Experience
- Hindsight, Insight and Foresight in Retail
- Harvesting Big Data in Retail
- Apple Pay and Paypal Increase Engagement
- Customer Loyalty Online and Offline
- Accountability Standards for Marketing Expenses
- Hardskills and Softskills for Budding CMOs
- Advice to Marketing Students at University
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Prof. Shankar: https://www.linkedin.com/in/venkyshankar/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
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May 5, 2023
#040 Ravishankar Iyer on Storytelling: The Catalyst to Influence People and Business Growth
Ravishankar Iyer is a Story Coach and Founder of Story Rules (storyrules.in), a startup that offers training and coaching services on how to apply storytelling techniques at work.
A Chartered Accountant with an MBA from IIMA, Ravi a.k.a. “The Storytelling Guy”, believes From boardroom reviews to big family gatherings, from TED Talks to teachers in classrooms, from magical monuments to mythology epics, from job interviews to jungle safaris, from CEOs writing shareholder letters to cricketers making superb videos, from Presidents making inauguration speeches to political experts cutting the clutter…
In this episode, Ravi and Swami chat about:
- How Ravi became “The Storytelling Guy”
- Cultivating the Reading Habit Early in Life
- The Impact of Storytelling and Learning
- Storytelling Techniques for Education
- Storytelling at the Workplace
- Honesty and Authenticity in Storytelling
- Tackling Corporate Crises with Storytelling
- The 1-3-9 Framework
- Creating the Design Story for Product Companies
- Understanding Contemplation and Aesthetics
- Presentation Skills at the Workplace
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Ravi: https://www.linkedin.com/in/ravishankar-iyer/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
#datastory #storytelling #datastorytelling #businessstorytelling #storytellingforbusiness
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Apr 13, 2023
The Super CMO Show - Sukumar Muthya (#005)
Inside the Mind of a Technology-Driven Marketer
Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology.
Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty.
In this episode Sukumar and Swami discuss:
How marketing has transformed over the years
Muthya’s Journey from Tech to Marketing
Balancing Marketing Functions as a CMO
The Chief Marketing Officer Meets the Chief Marketing Technologist
Skillsets to orchestrate integrated marketing initiatives
Reconciling Attribution Across Marketing Channels
Marketing in a Cookie-less World
Digital Transformation in Manufacturing
Best Practices to Build Digital Transformation in Companies
Integrated Loyalty at Ansira Global
The Ansira Value Proposition
Marketing in the Metaverse
Non-negotiable skillsets for Future Marketers
Book Recommendations in Tech, Martech and Marketing
People who Inspired Muthya
What does Muthya do off-work?
Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts | Amazon Music
Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with Sukumar: https://www.linkedin.com/in/sukumarmuthya/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
Connect with us:
LinkedIN: https://www.linkedin.com/company/contraminds/
Instagram: https://www.instagram.com/contraminds/
Facebook: https://www.facebook.com/contraminds
Website: www.contraminds.com
#DigitalMarketingTechnologies #EnterpriseSoftwareBusiness #ManagementConsulting #DigitalMarketingProcesses #DirectResponse #RelationshipMarketingStrategies #SupplyChain #ProcessImprovement #EnterpriseApplications #StrategicThinking #ProgramManagement #OffShoreDelivery #Adtech #Martech #SukumarMuthya #SivaramanSwaminathan #SwaminathanSivaraman #SuperCMOShow #ContraMindsPodcast
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