The ContraMinds Podcast
Nov 25, 2021
#020: Allison Hartsoe on Transforming Businesses by Understanding Customers
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Allison Hartsoe is a three-time entrepreneur and is currently the CEO of Ambition Data.
She is, most recently, the author of the book, "The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company".
In this episode, Allison speaks to Swami and Vignesh about Data-driven Marketing, the difference between Brand Value and Customer Value, and her Favourite Books.
Click here to buy a copy of Allison's latest book: https://amzn.to/3FKVD43
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Nov 23, 2023
#047 Bharath MS and Madhura Shanthini on Navigating India’s Evolving Data Privacy Ecosystem
Bharath MS is an accomplished IP litigator and strategist, slated to become the INTA Board of Director for 2024-2026. With over two decades of legal experience and 12 years leading a regional office, he founded KRIA Law in March 2021.
Bharath is recognized for his expertise in IP litigation, advising clients across diverse industries, and mediating complex conflicts. His notable achievements include securing the protection of the Tirupati Laddu GI and registering national and international GIs in India, such as Tequila and Scotch.
Madhura Shanthini is a Senior Associate at KRIA Law. Madhura talks about technology laws, intellectual property and commercial contracts.
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Website This episode was made possible by the great folks at Effortless.
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Nov 7, 2023
The Super CMO Show - Srikanth Ramachandran (#008)
Building Digital Out-Of-Home Experiences using Data, Automation and Algorithms
Srikanth Ramachandran is the Founder of Moving Walls, a world-renowned AdTech company that specializes in innovative out of home (OOH) media solutions.
With 2000 campaigns Moving Walls helps businesses launch audience-based OOH plans, programmatic DOOH campaigns, and generate billboard reports. Their ecosystem spans over 120,000 digital, static, indoor, and outdoor media sites across the globe.
In conversation with Swami, Srikanth discusses:
- His foray into the media business
- How Moving Walls is transforming the fragmented OOH media industry
- How billboards influence the sub-conscious mind
- Building the customer journey with omni-media
- Frameworks for CMOs to deliver contextual experiences
- Using first-party data for a real world experience
- Building connected marketing, dynamic content and contextual data frameworks
- Learnings from his entrepreneurial journey
- The future of Moving Walls and what has Srikanth excited about the future.
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Watch the full video episode on YouTube
For show notes and earlier guest interviews, please visit www.contraminds.com
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Connect with Srikanth: https://www.linkedin.com/in/srikanth-ramachandran-b7a105/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
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This episode was made possible by the great folks at Effortless.
Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes.
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Oct 27, 2023
#046 James Bellerjeau on The Career Success Playbook: How to Balance Personal and Professional Ambition
James Bellerjeau is a researcher, lecturer and he is the ACC docket career path columnist. In this episode, @jamesbellerjeau talks to @sivaramanswaminathan4406 about what he believes is career success and how career success is about having internal benchmarks and being satisfied with what you want to do rather than what the world wants you to do. He talks about how to achieve excellence in small incremental steps, the fact that you need to look at contemplative questions about how to balance your personal values and beliefs with company philosophy and the importance of having personal benchmarks and being satisfied with doing a good job and achieving mastery and excellence in what you need to do and being convinced that you have given your best in the job. And that is really key to achieving personal and professional success. James draws upon his two-decade experience as an S&P 500 General Counsel, as well as his earlier studies in psychology, law, and business. Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts For show notes and earlier guest interviews, please visit www.contraminds.com To sign up for our weekly newsletter, please visit https://contraminds.substack.com/ Connect with James Connect with Swami Connect with Vignesh Connect with us LinkedIN Instagram Facebook Website This episode was made possible by the great folks at Effortless.
Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. Visit www.goeffortless.ai to learn more.
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