Paul Zak is an American neuroeconomist. He is the co-founder of Immersion Neuroscience, which creates technologies that enable human flourishing. His specialities include neuroeconomics, neuromarketing and neuromanagement.
Paul is also a professor at Claremont Graduate University (for over 27 years), where he currently is the Director at the Centre of Neuroeconomics Studies.
In this episode with Swami and Vignesh, Paul discusses the role of Oxytocin and Dopamine, how the human brain responds to trust, the risk of AI in interpreting human emotion, the concepts of neuroeconomics and neuromanagement, hybrid experience as the future of brand interactions and gives us a glimpse into his upcoming book “Immersion: The science of the extraordinary and the source of happiness”.