Content can be the connection to customers your business is missing. Whether it’s blogs, articles, or social media posts, content creates an opportunity for potential customers to find and interact with your small business. The CoLab hosts Megan Marsh and Andres Munar know firsthand the power that content holds. In this episode, they are joined by entrepreneur Scott Schang, co-owner of Buy Wise Mortgage and founder of Find My Way Home, to discuss the important role content plays in business growth, and how to create killer content.
Businesses create products and services for customers, but there’s something else they should be creating, too—content. Content is more than just advertisements. It’s a means of connection and one that small businesses don’t have to invest an astronomical amount of resources into to get started.
The CoLab hosts Megan Marsh and Andres Munar have produced many types of content for their businesses. They’re joined this episode by Scott Schang to talk about the best strategies, tips, and more. Schang is the co-owner of Buy Wise Mortgage and founder of Find My Way Home, a website focused on empowering potential homebuyers with the knowledge to successfully navigate the homebuying process.
Ready to dive in? Here’s what we’re covering in this episode of The CoLab:
What about you? What are some tips, steps, and tricks you use to help others know how to create killer content?
Resources mentioned in this episode:
The Cólab Crush It Action Plan: