Clienting: Digital Legal Marketing
Kelly Street & Gyi Tsakalakis
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Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
Available episodes
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Apr 13, 2020
Clienting #56: Kay Van Wey on National PR and Dr. Death
Kay Van Wey is a board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation boutique firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work. Getting more news coverage- how do you take 1 high-profile case and get more than 15 minutes of fame?
Publicity - high profile cases and were stories that needed to be told and developed relationships with reporters.
How are you keeping up those relationships? Capitalizing on them?
* Dr. Death/Dr. Duntsch
* high profile case and got lots of PR
* spent lots of time & money on that case
* Dr. Duntsch reached out to Kay to threaten and ask for a job.
* Dr. Oz show - thought she'd get tons of clients from that and didn't
* Dallas news organizations
* Attorney At Law magazine articles
* Small but Mighty article: https://attorneyatlawmagazine.com/kay-van-wey
* "Standing up for the little guy"
* Marketing has been hard over the years and has involved a lot of patience and learning.
* When it comes to picking a marketing agency, Kay has been really picky about content, which makes the cost high from her time and her associates time perspective.
* 10 years prior to Dr. Dutch, Kay's firm represented a similar case and was on 60 minutes. Unfortuantely with no effect or results of getting clients. It just shows that big PR cases don't necessarily lead to more clients in your firm.
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Mar 31, 2020
Clienting - COVID-19 Special
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
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Mar 30, 2020
Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal.
Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama.
Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years
We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded.
* What do you do with the podcast once it's recorded?
* Blogs, links, repurpose content, eNewsletter
* Personal Brand --> pushed through the firm
* Share your Why?
* March of Dimes, Family team,
* TV Appearances
* Building an interest base in Alabama
* Rotary, MADD, sports
* Trash Pandas
* Local links/SEO
* Rocket City Moms
Other shows that you can hear Mo talk about his "Why's" and marketing efforts.
* National President of Mother’s Against Drunk Driving: http://bit.ly/MoShow-MADD-FB
* National President of Rotary International: http://bit.ly/MoShow-Rotary-MarkMaloney-FB
* Former NFL & Alabama & Auburn FTBL Players Tony Dixon and Courtney Taylor: http://bit.ly/MoShow-Dixon-Taylor-FB
* Madison Mayor Paul Findley: http://bit.ly/MoShow-PaulFinley-FB
* UAH Basketball Coach John Shulman: http://bit.ly/MoShow-CoachShulman-FB
* Voice of the Trash Pandas Josh Caray: http://bit.ly/MoShow-TrashPandas-FB
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Mar 16, 2020
Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure. She writes about ethics at CaliforniaStateBarDefense.com and AttorneyatWork.com. Megan is a mother of four, an avid Spartan racer, and a distance runner. She earned her JD from Boalt Hall of the University of California, graduating Order of the Coif. She is admitted to the United States Supreme Court, and the state courts and several Federal district courts of California, New York, New Jersey and Georgia.
This episode covers tools for ease in Client Development, getting more out of marketing, making sure your firm is using the right technology, and ethics changes in reform - but where to start?
CONTENT
* Content repurposing; write a blog and turn that into a podcast, then break that down into social media posts.
* Take 3-5 questions people have and turn each one into a blog post, a LinkedIn article, or social media posts and videos.
Technology & Ethics
* What server are you using?
* How secure is your client data?
Ethics Changes in Reform
* Mental Health Discipline
* Social Media- lawyers are no longer as scared as they have been in the past
* Transparency in Information - lawyers need to be more transparent in marketing and client interactions becasue the internet can give some of the answers of cause mistrust.
How are you marketing your law firm/services?
* Start implementing:
* Content repurposing: content blog to podcast to social media posts in bite-sized form.
* Take the top 3-5 questions people have and turn them into blog posts
* Podcast - Lawyers Gone Ethical
* Speaking engagements
* Social Media
Will Hornsby - Attorney At Work - What didn't happen in legal ethics reform in 2019?
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Mar 2, 2020
Clienting #53: Marco Brown on Finding the Money to Market
Marco Brown is the lead attorney at Brown Law, a Utah Family Law Firm focusing on providing affordable, flat-rate divorce services. Marco is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading.
This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money.
We talk about creating a flywheel - the cyclical process of client experience.
As a small business owner, Marco also shares how he has been able to find and have money to market his firm AND learn how to attract the clients that his law firm wants to serve.
* Automation- what can you automate to help create less friction and more money.
* Following Marco's rules:
* Setting up systems, especially payment.
* Fire your worst client this week. Get rid of that person, you will make more money.
* Specialization in one area of the law.
Marco's technology to use:
* Google suite,
* Clio,
* Scheduling,
* Zapier
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Feb 17, 2020
Clienting #52: Josh Gerben on Learning to Market His Law Firm
Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs.
Mr. Gerben represents a wide range of clients, ranging from small start-up businesses to large multinational corporations. Since beginning his practice, Mr. Gerben has represented clients in over 4,000 trademark matters. Marketing your law firm vs. the business of law
What to ask a marketing agency:
* What budget is necessary and is needed to move the needle and get results. Without understanding what the time and budget investment are, honestly, you may not spend enough or get results?
* What kind of work will the agency do? Content, on-site work, types and amount of link-building (and links are super important),
* Monitor your agency and make sure you get reports on the things that are important to your law firm’s growth.
LinkedIn
* Great for building a network and increasing visibility in your field.
* Haven’t gotten clients as of yet but Josh is working on getting there!
Direct Mail
* Josh and Gerben Law have tried to incorporate direct mailer boxes to increase their network but those haven’t panned out thus far.
Positioning yourself against commoditized legal services.
Try not to sell the unsellable.
* Competing with LegalZoom, quality and pricing, managing pressure on fees Business of Law
Using this aspect to get referrals, speaking engagements, create a public image and PR
Josh has been featured on Fox News, NPR, New York Times, Wall Street Journal - how are those things happening?
* Leads that go unresponded to and why- practical daily business
* Understanding who your clients are and how to attract them
* Selling to someone who isn't going to buy- how to manage this when feeling 'desperate'
* Templates for responses?
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Feb 10, 2020
Clienting #51: 2020 Legal Marketing Trends
Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode.
* Voice Search - any updates here?
* Influencer marketing - Lawyers as Influencers https://www.instagram.com/iamcaez/
* https://www.aimclearblog.com/wave-bye-bye-to-these-digital-marketing-trends-pubcon-speakers-speak-out/
* https://marketinginsidergroup.com/marketing-strategy/2020-marketing-trends-you-need-to-know/
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Jan 27, 2020
Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
Who are Ryan McKeen and Hailey Rice?
* Ryan is the CEO of Connecticut Trial Firm, LLC. In 2019, Connecticut Trial Firm was ranked #15 on the Law Firm 500 list of fastest growing law firms in the United States. Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". He speaks around the country helping lawyers build practices that transform the way law is practiced.
* Hailey Rice is a Connecticut-based personal injury attorney, zealous social media participant, and host of the Woman on Top podcast. Hailey approaches content generation and marketing through the lenses of leadership, modernizing law practice and the unique challenges faced by women in business.
How is your law firm getting clients?
* Organically grown - slow and steady growth, which allowed them to build strategically over time.
* Blogging since 2007
* Working with a digital marketing agency:
* This has become table stakes for a personal injury firm. Ryan discusses how it has become essential to the firm to have someone who is dedicated to understanding the chnages on Google and focus on link-building to keep their law firm top of mind with all of the algorithm changes.
* Content Marketing
* Web pages
* Book (Tiger Tactics)
* Social Media
* Local link-building
* movie rental
* Videos
* LinkedIn for Lawyer referrals
* Lead tracking and Data
* Lead docket
* Get FIrm Flex (social media management)
Hailey:
* Woman On Top (iTunes)
* TikTok (@thehgr) - Hailey is experimenting with this social media platform to see how lawyers can leverage it by staying up on trends.
Links:
* Ryan's blog
* Connecticut Trial Law Facebook Page
* Ryan's LinkedIn Page
* Tiger Tactics
* Ryan - 5 Point Friday
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Jan 6, 2020
Clienting #49: Erin Gerstenzang is back to discuss the future!
In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.
In our last episode, we focused on how speaking engagements can build up your referral network and boost your online presence through links, videos, and more. Today, we're going to talk about how to look outside of traditional means to inform your client development, marketing, and your law firm as a business.
* Revamped and updated your website:
* Why?
* How did Erin decide on and work on the new look and feel- what informed her choices?
* What was the process?
* We discussed how the new version of the law firm website shows much more about the process of working with Erin and better reflects her as a lawyer.
* Added Hemp Law:
* How does someone go about diving into a new niche?
* Forecasting your practice area
* Where and how to market those services differently?
* Erin's Online DUI Course:
* Leveraging specialty knowledge in the law for marketing and client development,
* Adding alternative revenue streams in the practice if you're not "all law all the time"
* How lawyers are learning the business of law, beyond CLE's
Who is Erin Gerstenzang?
Erin Gerstenzang is a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia, Erin Gerstenzang is dedicated to helping other attorneys succeed in their practices. She is a regular speaker at CLE events across the country and helps lawyers understand legal ethics in a technology-enabled world. She also lectures on women mentoring women, design-thinking for law firms, and using social media to build a legal brand
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Dec 23, 2019
Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey.
We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms.
Allison C. Shields is the President of Legal Ease Consulting, Inc. where provides practice management, productivity, marketing, business development, and social media coaching and consulting for lawyers and law firms. As a former practicing lawyer, law firm manager and partner herself, Allison understands the unique challenges faced by lawyers today in trying to juggle practicing law, handling clients, and managing and growing their businesses. Allison is also the co-author of the brand-new book, Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals, now available on Amazon.com.
* Introduction to the survey and survey methods.
* Marketing Methods in use:
* The leading channels for marketing across all firm sizes are email (41%), Facebook (30%), and direct mail (19%).
* Solos are more likely to use Avvo, with 25% of respondents reporting that they use the platform.
* What are solos doing for marketing?
* Solos most often use email (40%), followed by Facebook (26%) and Avvo (25%).
* Facebook was the most popular channel for lawyers from firms of 2-9 lawyers at 39%, followed by print at 33%.
* In firms of 10-49 lawyers, respondents reported using email most often (47%), followed by print (41%).
* Law Firm Websites
* 86% of respondents have a website.
* Only 57% of solos have a firm website
* Over 90% of respondents in all other firm sizes report having a firm website.
* Who is doing the marketing?
* 9% of respondents, (60% of solos), said attorneys do the marketing.
* 31% of firms overall have internal marketing staff, 17% use outside consultants, and 16% report that administrative staff performs marketing functions for the firm.
* 13% of respondents say "no one" is responsible for marketing in their firms, including 30% of solos and 13% of respondents in firms of 2-9 lawyers.
* in 2019, more solos and firms with 2-9 lawyers report using an outside consultant (34% and 41% respectively) for their firm website than they have reported in previous years.
* Larger firms rely more on marketing staff, IT staff, or a firm webmaster for managing their sites.
* 30% of all respondents report that their firm uses an outside consultant or agency for search engine optimization (SEO).
* Website maintenance:
* 25% report their website is primarily managed by an outside consultant, 22% are managed by one lawyer within the firm, 18% by marketing staff, 12% by firm IT staff, and 9% by firm administrators.
* (51%) and firms with between 2-9 lawyers (34%) were most likely to report that one lawyer was responsible for maintaining the firm’s website, which has remained steady since 2015.
* What are the agencies doing? - Mostly SEO over Adwords/PPC
* 7% of all respondents indicated that their firms were using AdWords, but 9% report using an outside consultant or agency for AdWords or pay-per-click advertising (PPC).
* 80% of firms are participating in some sort of social media, only 26% use an outside consultant or agency for social media.
* 59% of respondents report that their firms do not use a consultant for SEO, AdWords/PPC, or social media.
* In firms of 2-9 lawyers, 40% of respondents reported using an outside consultant for SEO, 23% for social media, and 15% for AdWords/PPC.
* 35% of respondents from firms of 10-49 lawyers reported the use of an outside consultant for SEO, and 32% for social media.
* How effective is law firm marketing?
* ANALYTICS: 38% of respondents say they have access to analytics or reports to monitor the effectiveness of their website or blog. 41% do not have such access and 21% do not know.
* Do agencies provide analytics? only 17% of respondents indicated that they work with external agencies who provide them regular reports on marketing performance. Another 11% use these agencies but do not get regular reports, and 48% do not use an external agency at all.
* Lawyers confidence in their marketing efforts was a 2.9 out of 5.
* Blog effectiveness: 49% have gotten clients as a result of blogging and another 34% do not know whether they have gotten a client or not.
* Social media effectiveness: 31% report having gotten clients as a result, 44% say they did not, and 24% did not know.
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Dec 9, 2019
Clienting #47: Raif Palmer on The Human Side of Client Experience
For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way.
Raiford Palmer is a shareholder in a 12 attorney divorce and family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG Divorce Law). The firm serves clients in the Chicagoland area. He has a passion for client service and law firm management, and truly enjoys working with the team at the firm to help clients improve their lives and those of their families. When not working, Raif enjoys wall climbing, skiing, surfing, and paintball with his wife (and law partner) Juli and their children.
Face-to-Face > Email, Text, Phone in Client Experience
Client Development- sharing files, Slack & private channels for client communication, using Clio & Clio Grow, has lots of referral business but they also do technology and marketing- want to grow and not just stay in neutral, resistant t…
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Nov 11, 2019
Clienting #46: Gyi and Kelly discuss the 2019 Clio Trends Report
Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's report.
We covered these sections:
* Referrals:
* In 2019's report, 59% of clients sought a referral from someone they know or have been in contact with, but 57% searched on their own through some other means—and 16% did both. Compared to 2017's report, which showed that 62% of clients sought a referral from someone they know and only 37% used a search engine.
* What do clients want in a lawyer?
* Millennials & Lawyers
* Shopping For a Lawyer
* What do clients want for Client Experience?
* Responsiveness
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Oct 28, 2019
Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online
Sam's Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online from anywhere in the world at the same time. Since then I've served 3,000 entrepreneurs start their business and I'm the only lawyer with more than 1,000 Google reviews.
I recently became the first lawyer in the ClickFunnels 2CommaClub ($1M generated with a funnel). I founded LegalFunnel which builds and manages automated and scalable funnels to generate legal clients so that other lawyers can find the same success with their own law firm!
✅ First Lawyer with more than 1,000 5-Star Google reviews
✅ First Lawyer in ClickFunnels 2CommaClub
✅ Served 3,000+ entrepreneurs start their business in 4 years
_Topics We Discuss_
1. What's a Legal Funnel and how lawyers can get started with building their own automated client-generating funnel
Legal Funnel is a system that allows you to generate client…
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Oct 14, 2019
Clienting #44: Delisi Friday, In-House Legal Marketer
Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock
What is it like to be an in-house marketer at a law firm?
How does the law firm get clients?
How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario?
Advice for people hiring an in-house marketer?
* Delisi manages all of the firm's marketing and business development initiatives. Incorporating marketing and the client development process makes sure their potential and current clients have a seamless experience, and that expectations set in marketing are met in the office.
* Off The Record- a monthly magazine exclusively for attorneys,
* Trial Lawyer Nation- a legal podcast for attorneys in over 70 countries,
* Business development;
* Nurturing of referral attorney relationships,
* utilizing the corporate suite at the AT&T Center and,
* planning CLE seminars for attorneys.
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Sep 30, 2019
Clienting 43: Travis Patterson talks Inside Out Marketing
* Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in 1995. When not working with his clients or on the practice, Travis can be seen in endless pursuit of his and Anna’s two young sons – Hayes and Jack – and two goldendoodles – Graham and Graford.
Topics:
* Marketing overview- what is your law firm doing to get clients?
* Where are clients in their lives when they do legal outreach? What are your client's expectations upon contacting you?
* "Inside Out Marketing." Starting from the inside of your firm (current clients) and work your way out (future clients).
* What does your office look like?
* Create a client experience to set the tone for your clients:
* What expectations are you setting when you answer the phone and…
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Sep 16, 2019
Clienting #42: Tech Tools For Marketing
Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!
When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.
Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.
* Unbounce - landing pages
* Optimizely for landing page testing
* Keyword research tools
* Answer The Public
* Clearscope
Tools for SEO
* Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue.
* Ahrefs
* Keyword Planner
* Google Search Console- check the impression data
* SEMRush
* Google Analytics
Tracking Tools
* Whitespark
* Brightlocal
Tools for Everything Else
* Automation & social media planning tools:
* Meet Edgar,
* Sendible,
* Hootsuite
* Buffer
* Later
* Sprout- more expensive but has more options for larger firms
* Mention
* Social M…
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Aug 12, 2019
Clienting #41: Gyi & Kelly Talk Outreach, Links, and HARO
On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences.
Outreach
* The first rule of journalist outreach- you have to have a story!
* When doing outreach, the creative aspect is super important- don't make a journalist have to work for the story, give it to them.
* Journalists are people too- they want to know that you have more to offer than "I'm a lawyer and have things to say." Engage with them over time, "I'm here to help you cover this issue."
* Demonstrate expertise by showcasing examples from your experience.
* Have a few outreach templates for this, which you can easily find in a Google search. Search for "PR Journalist Outreach Tools"
* Twitter: Search for subjects and people in your geographic area.
* Focus on local reporters that cover stories related to your practice area and make sure they include your law firm website and/or your name.
* Go where your audience is- if your audie…
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Jul 29, 2019
Clienting #40: Ben Sessions Knows Technical SEO
Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising.
Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases.
What is Ben doing for his marketing?
* Multiple offices; Ben has 3 offices and considers how his local search will be affected by the office location. He avoids coworking spaces for this reason but we do talk about ways to overcome this.
* Technical SEO; This is looking at the backend of your site, instead of focusing on the most beautiful website.
* Utilize link tracking, like Moz, SEMRush, Ahrefs. This will help you keep track of your links online.
* Learn SEO basics like title tags, and more. This won't take a lot of time and will help you in the long run.
* Choose your website host carefully. Ben chose a proprietary platform, which he now regrets because he feels locked i…
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Jul 15, 2019
Clienting #39: Melissa Emery on Marketing A PI Firm, Differently
Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn.
When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and permission to market to them via newsletter or email.
Understanding your clients- Melissa knew from her intake that most of her clients don’t use email but they do use Facebook. She found this out by asking if they could email accident photos to her and they didn’t know their emails but they did have one because they had to in order to create a Facebook account.
Offline Marketing
* Monthly Newsletter - mailer, goes out to past & current clients, referral sources, other lawyers, personal network https://referrals.thenewsletterpro.com/l/MELISSAEMERY/
* Not focused on law,…
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Jul 1, 2019
Clienting #38: Gyi & Kelly on Links, Links, Links
Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is.
Download our Link-Building Whitepaper!
"meh, links" - The Origin Story
It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking.
Challenge: If you have pages that are ranking without links, send them our way!
Link-Building Expertise:
* Link buying; if you pay for content, we do not consider that to be link-buying. We're talking "here's some money, put this link on your site" which Google does not like.
* Sponsorships and donations in your local area are typically helpful and not harmful.
* Good links;
* Domain authority- don't put all your weight on these numbers. It does matter if the site is topically relevant o your audience.
* Local links, reputable websites
* Directories;
* Fill out the free profile but these are NOT high-quality link…
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Jun 17, 2019
Clienting #37: Erin Gerstenzang on Building A Practice with Public Speaking
Kelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia, Erin Gerstenzang is dedicated to helping other attorneys succeed in their practices. She is a regular speaker at CLE events across the country and helps lawyers understand legal ethics in a technology-enabled world. She also lectures on women mentoring women, design-thinking for law firms, and using social media to build a legal brand.
Erin Gerstanzang has been public speaking since before she had a trial and has legal in her blood as a second generation lawyer in a family full of lawyers.
Speaking has allowed Erin to introduce herself to new attorneys, gaining referrals and making a national name for herself and her firm. Erin speaks about everything from blood testing and criminal defense i…
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May 20, 2019
Clienting #36: Taymoor Pilehvar on Attracting Influencers
Your ears are not deceiving themselves, Kelly interviews attorney Taymoor Pilehvar without Gyi Tsakalakis in this episode.
Taymoor Pilehvar is an immigration attorney out of South Florida whose clients are athletes, entertainers, investors, workers, and family members. He markets his services primarily using social media and engages his audience with methods considered unorthodox in the legal field.
Taymoor moved to Florida specifically to practice immigration.
Taymoor uses Facebook and Instagram primarily to attract clients. Kelly saw one of his posts about working with a sports influencer client and was intrigued by how he is using social media for client development in that particular client niche.
Claudius Vertesi - scooter pro
Is Taymoor getting clients for all of his efforts? Yes! He makes sure to include his Instagram handle on his business cards to passively market to his followers.
Taymoor had not used social media prior to starting his law firm and learned while startin…
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May 6, 2019
Clienting #35: Joseph Wilson On Instagram for Client Development
Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson, an Atlanta-based trial attorney who uses Instagram for client development.
Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as negligent security cases.
Joseph started his law firm in January 2018 and as a bootstrapping entrepreneur-attorney, was looking for methods to inexpensively promote his law firm and cases. As a young lawyer, he turned to a method that was familiar to him, Instagram and Facebook.
Joseph was a lead lawyer on the case against the "Rapping Doctor" and utilized the PR from that case to promote his law firm and help find other potential clients who may have been affected.
He takes the approach of educator and shares his knowledge and life on his online social media profiles. He does not use his posts as outright advertisements but as "added value" for his followers and potential clients. He strives t…
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Apr 22, 2019
Clienting #34: Aastha Madaan On A 100% Virtual Practice
Gyi and Kelly were joined by Aastha Madaan, owner of Madaan Law Firm and Concierge Wills & Trusts, both located in Southern California.
Aastha runs a traditional law firm and a secondary, 100% virtual law firm. She came up with the idea for a completely virtual practice after realizing that the traditional model was inconvenient for a large portion of her clients and that going virtual would make them happier, leading to more referrals and reviews.
She used design-centered thinking to build out and iterate the process of going virtual. Aastha started small with virtual consultations and built her secondary practice from there. Education is the key with this new type of practice-- her clients understand what makes this process and firm different, based on the video on their website homepage.
* Empathize - explore and find the pain points for your clients. Aastha surveyed clients to see what they would have liked to be different in the process.
* Define - Outline the pain points;…
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Apr 8, 2019
Clienting #33: Justie Nicol on Tech Tools for Client Development
Gyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is a savvier than average solo attorney who used technology tools to make her practice run smoother and create better work/life balance.
Justie has even taught a CLE on tech tools as a solo to boost client experience! When you look at the list of tools below and listen, keep in mind that Justie is a regular lawyer who implemented these tools over time, as she saw a need. She starts with a low-cost or free solution
What Justie uses to streamline her firm and client experience:
* Wisestamp for email signature (appt scheduler, tweets, etc)
* Copper CRM
* Connects with Zapier to her email and more
* Typeform for intake/conflict check
* Prior to client consultations, have them fill this out.
* Send a post-consultation form to see why a potential client didn't choose your law firm
* Send a post-case form to get client feedback…
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Mar 25, 2019
Clienting #32: Wayne Pollock on PR for Lawyers
Wayne Pollock is the founder and managing attorney of Copo Strategies (www.copostrategies.com), a national legal services and communications firm.
Wayne helps other attorneys and their clients ethically, strategically, and proactively engage the Court of Public Opinion to help those clients resolve their legal disputes favorably, and to help those attorneys build their practices.
Serving as a consultant to law firms or as limited scope co-counsel to clients, Wayne's counsel incorporates legal strategy, media strategy, ethics compliance, and defamation avoidance.
How to get your message out in the court of public opinion. The public, your clients, and the media are not digging through court files so how do you get your client's story out of the courtroom? The answer: PR
Ethics of PR:
* Model Rule 1.6- not disclosing case or client information publicly;
* Ethics Opinion 480- must have client permission to publicly reveal any case-related information publicly
* Rule 3.6: Tria…
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Mar 11, 2019
Clienting #31: Yev Muchnik, Blockchain Lawyer
From large law firm lawyering to legal coworking to blockchain lawyer, this week's guest, Yev Muchnik, has a really cool perspective on future-forward law practice.
Yev makes some great points about how the traditional law practice model isn't working for many attorneys in 2019 and how coworking spaces focused on legal can help solve this issue.
Ethics of legal coworking:
* Many state bar associations have decreed that coworking is ethical for lawyers and law firms to do.
* Make sure conference rooms are enclosed and bring your own white or blue noise machine to keep conversations private.
Blockchain Lawyering:
* Currently focused on securities and corporate law
* 'Smart contracts'
Engaging in a new practice area and becoming the go-to expert:
* Meetups
* Collaboration & 'distributed lawyering'
* Conferences within that niche
* Speaking engagements
* Facebook groups, Slack channels, etc
* Stay away from being 'salesy' and focus on providing information or be…
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Feb 11, 2019
Clienting #30: 2019 Marketing Trends
Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm.
* Flashback to 2018, what we talked about then:
* Voice search
* Mobile-friendly everything
* GMB updates
* Visual Search (video results)
* Changes to Google
* proximity, hyperlocal
* 2019 Marketing Trends:
* AI & intentional advertising (FB/Instagram algorithms)
* Messenger Ads
* Video Ads
* Smarter, targeted content
* Personalization
* More data-driven content
* Ad copy segmented more to specific groups or interests as a response to Social Media Ad algorithms
* Chatbots, the digital concierge
* Disclosing that your chatbot is not a human when people interact with it
* Voice Search: By 2020, it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. - Chief Marketer
* Rand Fishkin Google marketshare article
* Video…
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Jan 28, 2019
Clienting #29: Will Hornsby on Legal Ethics and Going Solo
This episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will became a go-to legal marketing ethics expert.
After serving as staff counsel in the American Bar Association’s Division for Legal Services for 30 years, Will Hornsby now maintains a solo practice that helps lawyers, legal marketers and innovators maximize the potential of their communications and delivery models while understanding and complying with the ethics rules. His practice focuses on working with clients to explore opportunities to expand their marketplaces. Will is also an Illinois disciplinary hearing officer, an adjunct professor at Chicago Kent College of Law and a member of the Board of Directors of the Justice Entrepreneurs Project, a Chicago-based lawyer incubator.
What's it like to go solo, what Will has been up to, and how unbundled services are still an untapped market.
Deliv…
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Jan 14, 2019
Clienting #28: Shreya Lay on Marketing Your Firm, Your Way
Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley.
Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more.
Lay Roots and life-business partners Colin & Shreya carefully thought about what their law practice should look like to work best within their lives and for their ideal clients.
Colin and Shreya have taken on the mantle of Lawyer-Humans both as a joke and as branding, to separate themselves from lawyers sitting behind mahogany desks in a law library.
Defining your clients through your marketing, instead of letting your clients define your marketing and firm. Shreya finds inspiration in Seth Godin and his perspective on finding your tribe. As a result, Lay Roots has built longer-term, deeper relationships with clients which have led to more referrals and repeat business.
Clients through volunteering and personal networking.
La…
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Dec 31, 2018
Clienting #27: Gyi & Kelly take Guest Questions
For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests.
Audio questions:
* Alex Barthet-
* Blog called the Lien Zone about construction topics- trying to show up on SERP's as the featured snippet. Single best thing to do to appear in the snippets? Should he care about showing up in the snippets?
* How? The content should answer a question, must be high-quality (comprehensive, entertaining/engaging, etc), has to be 'the best answer.'
* Search for what you want to rank for, see what comes up. Also look at the People Also Ask box
* Create something better
* Already showing up in page 1 is a good place to start
* Keep paragraphs short (40-50 words) and structure the content with bullets, etc.
* Should you care?
* https://moz.com/blog/optimize-featured-snippets
* Jared Correia-
* Lawyers are flummoxed by social media- can lawyers pick one medium for social media and which one should they choose?
* Jared's son, Joe…
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Dec 17, 2018
Clienting #26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk
Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm's content marketing strategy and their use of data to understand their audience.
Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been severely injured or killed in nursing homes. He is the co-host of the Nursing Home Abuse Podcast, a weekly program providing education on nursing home safety and accountability.
Keywords, title tags, etc. are a great way to capture potential client questions- as long as you actually answer them!
Know who your 'real' clients are and market to them.
Marketing a specific practice area to become the 'expert' in your field. As Rob says, "The riches are in the niches!"
Why video vs. just audio? More options for people to engage with the podcast.
Marketing is a long-term strategy, so create the content and know you will have to build an audience.
Thinking about starting a podcast? Decide if you have enough time to DIY or enou…
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Dec 3, 2018
Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm
Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients.
K Bennett Law LLC is a boutique trademark, business, and employment law practice providing subscription and on-demand, flat fee virtual general counsel services focused on helping clients protect their brands and grow profitable, sustainable businesses.
Virtual, subscription-based firm. What does that mean, how does one do that?
Creating a firm with unique differentiators sets you apart but also provides a new type of service level.
Looking at your client's issue holistically- is this 'bigger' than the issue they are coming to you for? This can build more goodwill with clients and create a longer-term relationship than just a one-time issue.
Lead nurturing- educating clients far in advance of retaining them as a client.
Wor…
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Nov 19, 2018
Clienting #24: Chris Gober on Marketing a Niche Practice
Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele.
Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his brand.
Chris shares his perspective on Networking vs. Development and how he does both to add different elements to his life and business.
Chris uses Twitter and social media to share his political perspective and do authority marketing, newsjacking, create authenticity and maintain relevancy.
Chris Gober is the founder of The Gober Group, a 3-time Inc. 5000 law firm that represents changemaking companies, causes, and influencers across the United States. The firm’s clients include dozens of U.S. Senators and Representatives, professional sports franchises and leagues such as the Houston Texans, NBA, and PGA Tour, and disruptive comp…
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Nov 5, 2018
Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing
Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm's marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990's.
Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR.
Greg wisely points out that legal marketing doesn't have to be for potential clients only, you can target other lawyers, journalists, law schools, and more with your content.
Advocacy marketing works well for immigration and legislated fields of consumer-facing law.
Greg Siskind is a founding partner of Siskind Susser and has practiced immigration law since 1990. He writes several books including the annually published LexisNexis J-1 Visa Guidebook, the ABA’s Lawyers Guide to Marketing on the Internet, the Physician Immigration Handbook and the I-9 and E-Verify Handbook. In 1994, he created the first immigration law website and in 1998 he created the world’s first law blog. He was listed b…
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Oct 22, 2018
Clienting #22: Erin Levine Talks Freemiums and Providing Value
Gyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses "freemiums" to build a sales funnel and customer following. While launching Hello Divorce, Erin was re-introduced to the knowledge that marketing from ground zero takes effort, and requires both a process and a plan.
Erin Levine is the managing attorney of Levine Family Law Group located in Oakland, CA and Founder of “Hello Divorce”, a modern break up service, offering strategic legal help and wellness support.
Authenticity, effort, understanding the buyer's journey, which allows their firm to attract the type of clients they want to work with.
Hello Divorce uses landing pages, social media, partnership content, and sending the content directly to their network.
About Page quote: "We take the drama out of divorce."
Erin says "You can't look at law in a vacuum... These are people who are in crisis who have the opportunity to make the next chapter of their lives so much better, and happier, and stronger…
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Oct 8, 2018
Clienting #21: Gyi & Kelly talk Voice Search
Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search.
They go through what voice search is and isn't, the history of voice search, and the potential future of voice search.
STAT Search Analytics- how to win the featured snippet
Who is using voice search? 39% of millennials, 17% of Gen X, and 10% of Baby Boomers.
Voice search results are due to good SEO: schema, structured data markup, long-tail keywords, research queries, links, simply written content, consistent business information
What gets people a featured snippet? Once you figure that out- do it on your own website.
Google Developer Documentation & Actions
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Sep 24, 2018
Clienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career
Gyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job.
Thomas R. Fox-the Compliance Evangelist
Tom is the author 16 books on business leadership, compliance and ethics and corporate governance, including the international best-sellers “Lessons Learned on Compliance and Ethics” and “Best Practices Under the FCPA and Bribery Act” as well as his series Fox on Compliance. His latest book “The Compliance Handbook” was published in May 2018 and was the No. 1 new bestseller on Amazon.com through its initial run. He writes and speaks across the globe on compliance programs.
Tom leads the social media discussion on compliance with his award-winning blog, The FCPA Compliance and Ethics Blog and is the founder of the Compliance Podcast Network.
Tom's policy: Give away your 'secret sauce', because it will create more trust than lose y…
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Sep 10, 2018
Clienting #19: Social Media & Transparency w/Janine Sickmeyer
Janine Sickmeyer is CEO and Founder of NextChapter, a web application for attorneys to prepare, manage and file bankruptcy cases online. Janine is particularly fascinated in the intersection between law and technology and was honored as one of ABA's Women of Legal Tech 2017. Starting as a paralegal, she saw a need for cloud-based bankruptcy software, taught herself to code, built a team of skilled developers and launched NextChapter two years later in 2016.
* It's about the people and not necessarily your practice. Share employees, clients, and telling stories.
* Instagram & Facebook for developing your brand and help recruit employees that fit your culture.
* Janine talks about how NextChapter does newsletters, beyond the normal articles or webinar signups.
* Facebook ads take time to learn but try them for $10 per day and see what happens. Play around with targeting to find your ideal audience by occupation, interests, and more. Use Facebook pixel to track and retarget websi…
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Aug 27, 2018
Clienting #18: Keith Lee talks Online Lawyer Networking
For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network.
Keith is a lawyer and author. He is the founder of lawyersmack.com, the leading private community for lawyers. He also has a blue check on Twitter which means he's officially important/obnoxious.
Lawyers are Salespeople:
* Finders, Minders, and Grinders
* Lawyer-to-Lawyer Sales
Being yourself and authentic online
* Boosting your transparency online to appeal to younger clients.
* Don't hide behind a username (or your business suit) and just be yourself.
* Do not be afraid to take a stance on issues related to your practice area or the law.
* Find your audience by identifying the people you don't want to work with.
* Create content in your own voice.
Connecting with other lawyers:
* Being vulnerable with other lawyers to connect over job difficulties.
* Supporting other lawyers through diff…
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Aug 13, 2018
Clienting #17: Data-Based Legal Marketing w/Patrick Palace
Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing.
What are they doing?
* Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are
* Using PatBot to give clients access to their case potential
* How you can increase access to justice (and get more clients) by offering information and breaking down barriers
* What watching your data can do- hint: increase the bottom line
* Building out a team of non-lawyers to help the business grow
* Marketing and business development must be a priority, in addition to practicing law
Try Patrick's wine! Sunken Cellars
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Jul 30, 2018
Clienting #16: All Your SEO Questions, Answered
SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond.
* What is SEO?
* Do you need to know how to code for SEO?
* Why does link-building matter/what are links?
* Local SEO vs. Traditional SEO
* How to do local SEO w/multiple offices
* Should you buy links?
* How many keywords should I use on my pages?
* Why do you need ALT tags on images?
* SEO Goals
* Should you hire someone to help with SEO?
* How much does SEO cost?
References:
* How To Use HTML
* How much does SEO cost? - see slides on post
* Do you need to hire an SEO?
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Jul 16, 2018
Clienting #15: Values-Influenced Marketing with Jordan Couch
Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development.
Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff's side workers’ compensation and personal injury litigation. Outside of his practice Jordan is heavily involved in state, local, and national bar associations, advocating for a better, more client-centric future to the legal profession. Find him on social media @jordanlcouch or email jordan@palacelaw.com.
This episode covers:
- How to integrate core values in work life so they become part of your firm's client interactions.
- How to talk to clients about your values.
- Using your company values on social media. Palace Law's Instagram, Twitter, and Facebook for examples.
- Thinking creatively to provide benefits to your clients, like Palace Law's case calculator.
- Value of the month to ingrain each one in daily work life.
- Encouraging and recognizing when a…
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Jul 2, 2018
Clienting #14: Text Messaging and Marketing with Marshall Lichty
Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error.
We covered:
* expectation setting
* developing guidelines
* cautionary tales for lawyer texting
* onboarding for communication
* how law firms need to focus more on sales and marketing
To learn more about Marshall and Lawyerist, go to http://go.lawyerist.com/clienting14. Connect with Marshall on LinkedIn and Twitter.
Marshall is the Editor in Chief at Lawyerist.com, the Chief Growth Officer and General Counsel at GroundSource.co, and a former owner, lawyer, and COO of a boutique business law firm in Minneapolis.
He helps Lawyerist build its tribe of small-firm and solo lawyers building sustainable law practices focused on client-centric services, future-oriented technology, profit-oriented business models, and access to justice.
He focuses on growing clients, revenue, and systems for Groun…
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Jun 18, 2018
Clienting #13: Niches, customer service, and music festivals with Jason Beahm
On this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm.
We discussed how Jason is carving out a niche within his practice based on his own personal passion for music festivals. Jason co-hosts The Festival Lawyer podcast, practices criminal defense, personal injury, and DUI law in California. In addition to podcasting and content marketing tips, Jason shared his views on getting positive online reviews.
Jason's bio:
Out on bail. Out of jail. Music is the holy grail.
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Jun 1, 2018
Clienting #12: 10 Years of Marketing Mistakes I Made So You Don’t Have To w/Alex Barthet
On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing based on 10 years of marketing mistakes his firm made before they got things right.
Here are Alex's 9 tips:
1. Claim your online profiles
Claim and complete profiles on Google, Yelp, and Avvo. (All of these platforms have the potential to be highly visible when people search your firm.) Don’t forget the pictures.
2. Get online reviews
Work hard to get online reviews on all of these platforms from friends, clients, and colleagues. Having reviews will immediately separate you from 98% of your competition who probably have no reviews. Think about it, when you Google a service you need, which of the businesses that pop up are you going to use: the one with no reviews, or the one with good reviews? Google "Miami construction lawyer" an…
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May 14, 2018
Clienting #11: Developing Your Brand with Julie Tolek
On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.
We talked about:
* Using different cards for different clients, based on your practice area or the type of client.
* Examples of good branding: Think Pink Law, Bye-Bye DWI
* Upwork or 99 Designs for logo and branding work on a budget
* Make sure you discuss expectations and have clear guidelines for any designer.
* How to think of and do branding? (the total experience of having a relationship with you):
* Crafting your logo and colors
* Identify yourself/your firm/your practice areas/etc
* Creating a tagline
* Feedback from people outside your firm
* What qualities do you want to exude
* Based branding on:
* Passion
* Personality
* Persuasion
https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120
Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.co…
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Apr 30, 2018
Clienting #10: How Lawyers Can Use Video w/Nicole Abboud
On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and creating a great work life.
We talked about:
* How videos are not advertisements. The new way to think about a video is in the form of problem-solving. Video is no longer about you, it's about the client.
* Tips: be in a place where you feel comfortable and won't be interrupted, share 1-2 tips, have a plan for what you'll say, share a story or statistics, ask people to share your video, create compelling content that is shareable
* What to use for videos: tripod, have a plan, schedule the videos, use your smartphone, make sure you consider lighting (try to be near a window for natural light or buy a selfie light)
* Where to put videos: Go where your audience is, which has become everywhere! Also, Youtube, the 2nd largest search…
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Apr 16, 2018
Clienting #9: Reaching New Clients
For this episode of Clienting, Gyi and Kelly talk about how you can reach a new set of potential clients by expanding your network and building new opportunities. The conversation is broken down into new lawyer marketing and tips for more established practices.
They discuss how you can use LinkedIn and their Slideshares, creating Youtube videos where you discuss legal changes, and building out your network with professional groups.
For specifics, the conversation includes: creating a 90-day plan to focus on, account-based marketing tips, how to utilize a co-working space, and making sure you follow-up with leads by organizing them into a CRM (Customer Relationship Management System).
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Apr 2, 2018
Clienting #8: The Client Journey with Jared Correia
In this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Using Technology to Build Your Client Journey. We had a great time and got into some really great discussions on how to improve your intake process and use social media in a more effective and time efficient way.
We discussed:
* What is the Client Journey (or Quest)?
* Optimizing your intake process and make sure to create multiple contact opportunities with potential and current clients.
* Stay in touch with your clients, follow up every 6 weeks, even after the case is closed.
* Develop and use templates or follow-up strategy. Write it down and perfect it before you set up automation in your CRM or practice management software.
* An email drip campaign can be very effective in maintaining a connection to potential clients.
* Automate your social media posts using Hootsuite, Raven tools, Tweet deck or others.
* Look into Zapier plugins that can connect your CRM or practice manag…
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Mar 22, 2018
Clienting #5: Marketing to a New Generation (Webinar)
Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers.
We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you market to them? We discussed definitions of a Millennial and Gen Z person while keeping in mind that the year someone is born in does not define their entire personality or life decisions. What do Millennials and Gen Z value? Younger generations are used to less transparency and the ability to find answers for themselves, so online reviews and referrals from their social group are more meaningful in conjunction to make a purchase decision. They also value having options for the thing they are trying to buy or utilize. They want options for use and a variety of ways to get communicated to. Additionally, millennials, more than previous generations, have a higher expectation for a regular communication flow. This means that as a lawyer, you’ll need to ma…
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Mar 19, 2018
Clienting #7: Small Firm Scorecard with Sam Glover
In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm's marketing and client development practices. Take the scorecard and see how your firm grades! We covered website basics, inexpensive marketing tools, authenticity and more.
Episode tagline: "No one wants you to run up to them and shove your business card in their face." - Sam Glover
Mentions:
- Billie Tarascio and her Lawyerist episode on Intake
- Hubspot
- Mail Chimp
- Google Analytics
- "Don't Make Me Think" by Steve Krug
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Mar 5, 2018
Clienting #6: The Secrets to Marketing & Automating Your Firm
In this episode, Gyi and Kelly talk with David Bitton about how to automate your law firm for a streamlined client experience and boosting your marketing.
David announced his book, "The Secrets to Marketing and Automating Your Firm" and shared that he will be giving away copies at Techshow 2018.
How to start your own firm:
- Get an EIN number for free online
- Use Quickbooks and invest in Practice management software as soon as you can afford to.
- Try working remote and hold off on paying for office space or try a coworking space instead.
Automation tips:
- Automate your intake forms, agreements and invoicing process for a smoother client experience and removing this from your time.
Marketing tips:
- Make sure your phone number is easily seen and accessed on your website.
- Try a live chat or chatbot service, so clients can reach someone quickly
- Claim your listings online
- Blog regularly and often, with relatable topics
- Try automating your marketing with Hubspot, Act…
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Feb 26, 2018
Clienting Episode #4: Five-Star Customer Service w/John Strohmeyer
This episode, Gyi and Kelly are joined by Attorney John Strohmeyer, to discuss what five-star customer service looks like in the legal profession.
Show notes:
* Principles of Service
* Friendly
* Connected
* Prepared
* Consistent
* Efficient
* Adaptive
* Four Seasons Service Initialism
* Smile
* Eye contact
* Recognize
* Voice
* Informed
* Clean
* Everyone
* What can lawyers do to improve right now?
* Smile
* Name usage, including during phone calls
* Systematize routine interactions
* Empower your employees
* Not "how are we doing?", but "what can we do better?" and "what are we doing well?"
* Ask your clients.
Mentions:
- Trello
- Jordan Furlong
More about John:
John Strohmeyer's practice focuses on tax and estate planning, and includes resolving international tax issues.
John is the Co-Chair of the International Tax Committee of the State Bar of Texas Tax Section, was named “Rookie of the Year…
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Feb 12, 2018
Clienting Episode #3: Turning Leads into Clients
In this episode, we discuss how to take your leads and nurture them into clients. The resources we mentioned were: - Client Relationship/Management Systems - Virtual Receptions, such as Call Ruby, and Alert Communications - Lead source tracking using Call Rail and dynamic number insertion For questions or comments, contact Gyi at: gyi@attorneysync.com or Kelly at: kelly@attorneysync.com
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Jan 30, 2018
Clienting Episode #2: Keywords for "XYZ" Lawyer
In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send in your questions, give us feedback, and subscribe to future episodes.
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Jan 12, 2018
Clienting Episode #1: Legal Marketing Trends for 2018
Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources:
* Robert Reich's book, Saving Capitalism
* STAT for featured snippet info
* Proximity and "hyperlocal" search blog post by Darren Shaw
* Read Gyi's post on Bright Local, discussing local link-building
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Jan 6, 2018
Clienting Intro Episode
In this episode of Clienting, you learn about what the podcast will cover in future episodes, who Gyi Tsakalakis and Kelly Street are, and why they are doing this podcast.
Please subscribe to the show!
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