ClickFunnels Radio
ClickFunnels Radio
Feb 11, 2020
How to Create Demand for Your Product in Your Customers Mind - Rich Schefren - CFR #411
Play • 19 min

Rich Schefren, Founder and President of Strategic Profits,  is the guest on this episode. In addition to telling some Russell Brunson stories from the past, he dives into the future of internet business and creating demand for your product.

If you want to learn more about growth strategies for your business, Rich is hosting a Live Cast Wednesday, February 19th. Csib2020.com and enter in the code ClickFunnels

The Art of Online Business
The Art of Online Business
Rick Mulready
How She Did It: $25k In Her First Launch with Therapist Amy Wine
Making $25k from your first launch sounds pretty great, right? On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire. I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that. On Today’s Show You’ll Learn: * What it’s like to go from brick and mortar to online * The importance of nailing down your messaging * How being real attracts people to you * Why Amy chose the Optimized Launch Method * How to learn from your data * The importance of testing and trialing * Why you need to know the pain points of your audience * How to price your offer * How to break your goal down to sound less daunting As I mentioned in the episode, January 25th is my free live mini-series training where I’m going to be teaching you my Optimized Launch Method. It’s the easiest launch method you’ll ever do, and by the end of the training, you’ll have a complete plan for using it in your business. To sign up or learn more, go to www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode: Follow @marriagesparks on Instagram Follow Marriage Sparks on Facebook www.marriagesparks.com Full show notes available at www.rickmulready.com/461
56 min
The Marketing Secrets Show
The Marketing Secrets Show
Russell Brunson
How to Increase the Perceived Value of the Thing You Sell
This weekend, I had the chance to witness one of the best sales presentations of my life. Let me show you how it worked, and how you can model it for what you do. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk about the secret to increasing the perceived value of whatever it is you're selling. And I'm going to tell you a story about how somebody did this to me this weekend and it was amazing. So, here we go. All right, so I'm going to give you some backstory. Some of you guys know that I'm mildly obsessed with books. Books are the coolest, seriously, come on now. And so my office I'm in now, is swelling with books. We have big bookshelves but there's no room left at all. And so, I decided to start a project. We're going to build a library, a huge library in the lot next to our office, so I can have more books. So I think my office right now has, I think we did the math, has like a little under 10,000 books are in there right now. And the new office will hold, or the new library, will hold up like 60,000 books, which is crazy. And I'm going to have different sections. Like one section that's going to be just about business. One on personal development, one on health, one on religion, just the different topics that I'm passionate about, right? And so, and in there I'll have all the books that matter on all those topics and it's going to be amazing. But then on top of that, I'm kind of a collector of old books, because old books are the coolest thing ever. And so, in section, like for the religion section for example, it'd be a big like white glass bulletproof case that has these old religious books in there. And then same thing with personal development. Like, I'm looking at this, The Laws of Success that Napoleon Hill wrote way back in the day, that's so cool. Anyway, that'd be out on display under these bulletproof glass and a bunch of the cool things. So anyway, there's kind of the frame where I'm at, right? And so anyway, there's this guy who messaged me this week and was like, "Hey, I'm one of the top..." Or, not the one of, "I'm the top rare Mormon book collectors in the world." And he's like, "I'm in Utah right now and I can come and show you some of things I have. And he started telling me all the stuff he has, I'm like, "Heck yeah dude, if you want to drive up here, I'll look at it." Not thinking that I'm going to purchase anything. So anyway, so the guy that drives up and he has these cases and brings them out and he's got all these old insanely cool, amazing books, right? Now, again, I can't tell you all the details because... Anyway, so some things don't make any logical sense, but I'll give you the basic gist. So, so you guys know, I actually bought a first edition book of Mormon back in the day, which is one of my prize possessions. And he had like five first additions. And my mine's like a good one, these are like insane. The highest quality in the world, right? And so when he brought him, I'm like, "I'm going to look at these things but I already have one, I don't need another one. There's no way I'm going to do it." Right? And he tells us ahead of time, he said, "I'm not the best sales person in the world, but as I show you these books, I'm just going to tell you the story behind each of them." And I'm like, "Okay." And so, one at a time, he pulls out the book and you see it. And I was like, "Oh cool, yeah, I have one like that." And then he starts telling you the story behind it. Like, "Let me tell you how I found this. This is where I got it. This is what it looks like. This is why it's so cool. This is..." Like, "Look at this, look at the inscription, look at the thing here, look at the thing..." And started showing you all the pieces about it. Where within like 10 minutes I'm like, "Oh my gosh, I want that so bad." And they shows the first book and he's like, "Here's the second book." And pulls it out and tells the story behind that and how he found it, and why it's so cool and the intricacies and why this one's different, and why it's so important, and why very few people have it and the scarcity of it. Right? The second book is the second edition printing of The Book of Mormon, and it was so cool. And he's like, "Just so you know, there's only 25 of these on planet earth right now that we know of. And this one is the best quality one." And shows that and I'm like, "That's so cool." But still in my head, I'm like, "I'm not here to buy anything." And then he shows the third one and the fourth one and the fifth one. Then he shows this other book and then just going through book after book, all these things. And as he did it, he didn't just like, "Oh, here's the book." Like, show it to me. He told me the story about each one. It was interesting, as he told the story, the story, as you guys know, if you've been following me for any amount of time, the story increases the perceived value of the thing. And so by hearing the story, he went from like, "Oh yeah, that's a book." Like, "There's no book." To like, "Ooh, there's an old book that it's pretty cool." To like, "Oh my gosh, I really want this old book." And by then it's like, "I have to have this at all costs." Like, "This needs to be in my library, otherwise, what's the point of building a library? I should just burn it to the ground, right?" And so, it was just fascinating. And this was one of my interesting takeaways. Because I asked this guy, he finds these things, collects them, and then sells them. And I said, "Is this hard for you to sell these after you find them and you know the stories?" And he told me something interesting. He said, "I've regretted every book I've sold." He's like, "But this is what I do. So I've done it for the last 40 years." And it was interesting because I was noticing myself, as he told the stories, how engrossed I got into the story of each book and how important it became to me. And I remember feeling this other thing where I was like, "If I don't buy this..." How much regret I was going to have, because I'm going to miss out on the story and the thing and all the stuff." So by him telling his story, the same regret that he was having by selling this book, was the same regret I was going to have if I didn't have the book, which was super fascinating, don't you think? And anyway, Oh, and then there's so many sales lessons I could tell you. It's from this guy, he's like, "I'm a horrible salesperson." But then also talking about status, right? As he's showing me these books and he's like, "There's a lot of people have three, but there's no one that has all five of these." He's like, "Maybe one or two people on the planet." He's like, "Instantly you'd be one of the top five rare, Mormon book collectors on the planet, if you had this set." And then this, and then... It was crazy. And I come into this thing, not planning on buying anything just wanting to see what he has to two hours, three hours later, writing one of the biggest checks in my life. But I share it to you because I want you to understand, that is the power of story, right? I always tell you guys, if you're teaching a concept, you have to tell the story about how you learned or you earned it. If you're selling a product or service or a thing, you have to tell the story about how it was created. The story is the thing that increases the perceived value. I literally went from like, "Here's an old book." Like, "Oh, sweet." To like, "Let me tell the story of the book." And then he got deeper in the story and the meaning and all these kinds of things got to the point where like, "Wow, that's really cool." To like, "Ooh, I really want that." To like, "If I don't have that, I'm going to lose something." The fear of missing out, of not having that, became so big and so large that I was willing to d…
12 min
The Email Marketing Show
The Email Marketing Show
ResponseSuite
Predictions of Email Marketing 2021
It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales. But are there going to be any changes to how email marketing works and performs this year? More importantly, how can you ensure that your own email marketing is as effective as possible? In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021. Predictions of Email Marketing 2021Episode Content(02:25) It’s a brand-new year…what’s going to change? (02:48) One of the biggest things we talk about and are continuing to talk about. (04:33) Is your big list actually paying your bills? (05:22) The people who actually LOVE receiving your emails. (06:38) Why should people open your emails in the first place? (08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.”   (09:33) Marks and Spencer do this very well (and we’re not just talking about their food). (10:15) If you’re not already doing this, you need to start this year…or right now.  (12:27) The reason people stop opening your awesome emails. (13:01) One of the very best things you can do with this strategy.  (14:29) We think this next thing is going to increase, so make sure you jump onboard.  (15:59) If you do the above thing, it’s going to solve something BIG. (17:43) We think this acronym is going to really catch on! (18:08) OK, but how can you actually apply all of this? (18:39) This week’s subject line of the week is bit of a naughty one. Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
21 min
Business Lunch
Business Lunch
Roland Frasier
Turn Your Students Into Partners and Win Big With Arbitrage, With Jerry Conti.
We’re finally airing an episode with Jerry Conti, a serial entrepreneur, and a world-class connector. He’s the Co-Founder and Managing Partner of LuxHomePro and now BoomSTR. Like many of our guests, Jerry’s all about strategic partnerships. This episode was recorded in Mexico at WarRoom before things were turned upside down in 2020. Listen for his smart strategy and the insight and takeaways that still hold true. If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure you’ve actually hit Subscribe on ApplePodcasts. We would appreciate it! “It's about traffic and conversion. I mean, at the end of the day, that's all we do. How do you get more heads in beds in the short term rental space? How do you get more butts in seats in the seminars? Right? It is, it's the same thing. And so it's just a matter of understanding marketing. There are 600,000 vacation rentals in the United States. And most of those operators and homeowners have no clue of what they’re doing. But I can scale the marketing worldwide because I can do it from anywhere. I can be in Scottsdale and market your home in London. There's no geographic barrier.” Jerry Conti Jerry’s Core Arbitrage Strategy * How Jerry finds the right properties and what he’s looking for. * How to create a win-win (win) scenario for the homeowner, the real estate agent, and yourself. * How to reassure your homeowner and ensure that their property and neighbors are cared for (plus some gadgets that help)! * How this Arbitrage philosophy works better for the homeowner than a long term renter. “It’s better to actually rent your house on a short-term level because if the renter doesn’t pay, you have nothing really to fall back on, and it may take you a month or two, three or four months, even kick them out.” Jerry Conti How Conti has scaled this through Events & Partnerships “Anytime that you're looking to do anything, find somebody that's already aggregated the thing you want and go there first, because you'll have it at scale instantly instead of having to do it one or two at a time.” Roland Frasier Plus Listen Today For, * Why Jerry decided against building a fund * How he turned his students into partner investors “What if I could not just teach somebody how to fish, but maybe fish with them? Like, let’s put the rods in the water together. And, that was an idea that came out of doing this for a long time. How can we speed this up for our students?” Jerry Conti. * Why you need to enjoy people to run this type of business! * How he splits the profits and halves the risk. And more! Click to find us on Apple Podcasts and other podcast players.  Contact & Jerry Conti Visit LuxHomePro.com On LinkedIn Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
34 min
The Mike Dillard Show
The Mike Dillard Show
Mike Dillard
The 10 Secrets To Creating Passive Income With Justin Donald
One of the biggest wake-up calls that came from dealing with my health crisis the past few years, was the fact that I did not have true passive income when I needed it most. I would have never imagined ever being in a place where I wasn’t able to physically work for more than two years. It was simply not a part of my reality. None-the-less, that’s exactly what happened. Dealing with a health crisis was hard enough. Adding financial stress on top of it made it infinitely more challenging. As you can imagine, I’ve sworn that I’ll never be in that place again. Over the past year, I’ve turned all of my focus towards the creation of truly passive income… This is money that doesn't come from a business, but from assets like dividend stocks and cash flow real estate. One of the people I’ve met along the way during this new journey, is our guest today, Justin Donald. Justin is a self-made millionaire and has turned himself into one of the smartest people I know when it comes to money and investing. He has also come to understand the difference between active income from a business, and lifestyle income from passive investments. Today he’s going to share his story with you, and how you can achieve actual financial freedom. He’s going to share how he got his start, what he invested in, and how he makes sure he never loses money on any of the investments he makes. If you want to learn more, he has a book called The Lifestyle Investor, which is excellent, and I’d highly recommend picking up a copy. Resources: JustinDonald.com Follow Justin on Instagram | LinkedIn | Facebook The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom Music: Song: Castion - Banger Machine [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/BangerMachine Watch: http://youtu.be/MI3t3PV9FRI
44 min
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