Catalyst Sale Podcast
Think Differently - 201
Jun 1, 2020 · 16 min
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In this episode, Mike and Jody discuss how businesses may begin thinking differently due to the COVID19 Pandemic and taking a page out of Jeff Noel's book, Mike offers a 72 hour challenge.

Questions Answered:

  • Why is it important to think differently about things I already know?
  • Will this pandemic change the way we do things?

Key Takeaways:

  • It’s important to have some sort of qualification process.
  • Talk in 2 weeks when you have an update is soft. Hold your customers accountable and hold yourself accountable.
  • Prepare for unknown unknowns.
  • Don’t be so resistant to change.
  • Communication about changes needs to be clear.

72 Hour Challenge:

  • Take 10 minutes prior to every call over the next 72 hours to Call Plan. Document who is in the room, objectives (yours and theirs) and desired next steps.
  • E-Mail us at to tell us your experience with the 72 hour challenge.

Show Links:

If Disney Ran Your Life - Jeff Noel

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or
  • Invest in a Catalyst Sale course - self directed. Find our courses here 
  • Hire us as a consultant/advisor within your team or organization 
Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

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