Catalyst Sale Podcast
Objection Handling - 37
May 9, 2017 · 26 min
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Objections are common in the sales process.

A number of sales training companies offer best practices in handling objections and ways to avoid objections.  Sometimes it is important to raise the objection.  

Common objections include price, influence, time, budget, competitive capabilities.  Sometimes the objection is less common.  Even worse, the objection might be silent.  

Mike & I share our approach when it comes to objection handling, how we have trained our teams to handle the objection, and the mistakes you will want to avoid.

Humanize the process, continue to provide value, and don't answer your objections with a list of information your client/prospect can pull out of the FAQs.  If someone tells you that "every objection can be overcome" they are probably selling you on some "technique", and not the process.   Roleplay and game planning should play an important role in your objection handling approach.  As we have said before (Ben Franklin) - failure to plan is a plan to fail.

Assumptions lay a quick path to Failure

If you walk away with one takeaway from this podcast - Don't make assumptions when it comes to listening to objections, or responding to those objections.

Listener questions are great, please send them to or contact us directly on twitter, facebook or LinkedIn.

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.

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