Catalyst Sale Podcast
The Challenger Sale Method - Listener Question - 203
Jun 15, 2020 · 17 min
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In this episode, Mike and Jody discuss a listener question related to adopting the Challenger Sales Method.

Listener Question:

My organization is adopting the Challenger Sales Method. I am curious on your thoughts on Challenger and training the team on the same process. 

Questions Answered:

  • What is the benefit of training a sales team all on the same process/method?
  • What do you think about the Challenger Method?
  • What’s the difference between process and method?
  • How do you recommend pairing process with method?
  • Do you recommend the Challenger Method?
  • How do you suggest I model a new sales process when I am not a seller?

Key Takeaways:

  • Having a common language across the organization is very beneficial
  • The Challenger Method offers the fundamentals you would expect.
  • I would not describe the Challenger Method as a Sales Process.
  • When implementing something new, it is important to be very clear about what you are trying to accomplish.
  • Process = distinct set of steps
  • Method = vehicle you use to get there, underlying principles
  • Blending the Catalyst Sale combo of process, method, framework and approach, you create predictable sales outcomes and improved performance. 
  • Keep with a consistent message
  • Remember that change takes time
  • Promote early adopters and recruit them to help you get others on board.

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or
  • Invest in a Catalyst Sale course - self directed. Find our courses here 
  • Hire us as a consultant/advisor within your team or organization 
Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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