Catalyst Sale Podcast
On Location with Ambition - 67
Dec 5, 2017 · 23 min
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Guest - Brian Trautschold - Co-Founder, Ambition

This week we are on location in Chattanooga with Brian Trautschold the cofounder of Ambition. 

Brian and I revisit a common subject - there are no silver bullets. We also discuss how data can be used to self-assess and identify ways to improve personal performance, what's changing in sales technology, and why technology is not the solution for bad culture. 

Questions addressed

  • How are Sales Enablement and the Sales Enablement stack evolving
  • Why does new technology continue to crop up?
  • What are those organizations doing well?
  • What does the Sales Enablement spectrum look like in the future?
  • What is it about the behavioral aspects of what people do that excite Brian?

Key Takeaways

  • There are no silver bullets
  • Most of the tech that is out there is replacing excel
  • Technology can be a force multiplier, that helps the organization be more effective
  • The successful companies do the basics well (Hire, Manage, Enable, Reward, Recognize, Develop)
  • The ones who are failing are not listening to their customers
  • Don’t simply throw technology at the problem
  • Take a design thinking approach
  • Some categories to consider
    • Where the data lives
    • How people do their work
    • Why people do these things
  • Be careful of the unintended consequences of success
  • There is a big shift - people are more enthusiastic about the progress that can come from reviewing data, and are more open to data being tracked.
  • Once people have the data, they have the power to impact/control their own destiny.

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.

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