Jen Spencer joins us on the Catalyst Sale Podcast this week to discuss partners - where to start, what works, common errors, and how to reduce risk. Mike and I also share our experience with partners, both as a partner and a company looking for partners. Jen shares her expertise, and fills in the blanks.Partners can accelerate your path to revenue. They can open up new markets, and provide an opportunity to test feasibility and fit.Questions we address
Thank you for sharing this episode. If you like what you heard, please provide a rating and/or review via Apple Podcasts, Google Play Music, Stitcher, or your favorite podcast app.Show LinksJen's LinkedIn Profile - https://www.linkedin.com/in/jenspencer/
Jen’s Twitter - https://twitter.com/jenspencer
SmartBug Media - https://www.smartbugmedia.com/
Girls in Tech - https://phoenix.girlsintech.org/
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In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.