Catalyst Sale Podcast
Marketing Made Simple with Author Dr. J.J. Peterson - 195
Apr 27, 2020 · 41 min
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On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story. 

Questions Answered:

  • Is now a good time to build a Sales Funnel?
  • What are the 3 steps to a Sales Funnel?
  • What exactly is a Sales Funnel?
  • What does a narrative approach mean?
  • How do we build better call to actions?
  • Is team alignment important?

Key Takeaways:

  • Implementation is key. Start doing something.
  • A sales funnel is the path you take customers through when building a relationship.
  • A sales funnel should have 3 levels: curiosity, enlightenment and commitment.
  • Start with a one-liner to gain curiosity.
  • Your website needs to be clear and compelling when telling customers what you do. 
  • A narrative approach clearly articulates what your customer wants and what problems you can overcome for them. 
  • When story follows a path, people engage more.
  • Collaboration is so important. When your internal customers “buy-in” and own your one-liner, they all become Sales People and they see how they contribute to the overall vision.

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Demystify Sales - the course

Growth Acceleration - Plateau Breakthrough

Product Market Fit

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