Jody threw us a curveball this week, with his own question. He has heard Mike and I give each other a hard time about our individual SSI score, and finally asked - what is an SSI score? This prompted a discussion and a Catalyst Sale Research Project.
There’s an old saying in business - “Be careful what you measure, because what you measure is what you will get”. In sales the sales profession, we measure a number of things - from booked revenue, which is a lagging indicator of success, to several leading indicators tied to sales process velocity and opportunity valuations based on sales process execution.
We discussed some of these metrics on a previous podcast with Matt Ostanik
On this week's episode of the Catalyst Sale Podcast, we discuss a research project we are kicking off at Catalyst Sale. We are interested in gathering industry data on the LinkedIn SSI score. Is there a direct correlation between the SSI score and individual or team sales performance? Is there an ideal SSI score?Important Links
Catalyst Sale SSI Landing Page - Fill this out if you would like the results.
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In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.