Catalyst Sale Podcast
Steve Anderson, Author - The Bezos Letters - 191
Mar 30, 2020 · 44 min
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On this episode, Mike is joined by Steve Anderson. Steve is the author of The Bezos Letters.

Questions Answered:

  • How does Amazon do it?
  • How are they growing?
  • What is your approach to research?
  • Why do we struggle going deeper?
  • How do we work on understanding our flywheel?
  • How do we make the complex simple?
  • What does it mean to be dynamic?

Key Takeaways:

  • Bezos is the master of risk. He understands that businesses have to take risks if they are going to grow.
  • All research starts with a question. You need to be curious.
  • Interpretations help you go deeper.
  • Keep asking “why” 5 times in hopes of getting to the core problem.
  • Amazon’s flywheel isn’t necessarily your flywheel.
  • It is hard to implement - every piece of the flywheel has to be working right.
  • Treat every morning like it is your first day in business.
  • As a business becomes successful, they tend to stop iterating. They need to be constantly watching how customers are changing.
  • Dynamic means it is happening all the time.
  • Core to being dynamic is experimentation. 
  • Businesses need more experimentation, not more innovation. 
  • Every business goes through cycles, don’t get overwhelmed. 

Show Links:

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course


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