Catalyst Sale Podcast
Marketing - a Tactical Discussion on Landing Pages - 192
Apr 9, 2020 · 33 min
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This week, Mike and Jody discuss marketing and the how-to’s of building landing/sales pages. 

Questions Answered:

  • How do you distinguish between what works in the market and what you like to see when building landing pages?
  • What belief has led people to draw out long landing pages?
  • What are some common design mistakes people make?
  • When you refer to the offer, what is that?
  • Is there an order to the landing/sales page?
  • Do you create different pages for different personas?

Key Takeaways:

  • To some degree people who are like you, will also like to see what you like when looking at a landing page.
  • It’s not easy to make a decision to spend money, sometimes you want more information.
  • If someone is on the fence, more information is not a bad thing.
  • It helps to have bullet points, headlines, pictures and testimonials
  • If price scares them away, that’s ok. It probably wasn’t for them right now anyway.
  • Understand where the best real estate is for call to action buttons - top right corner.
  • What you are offering people needs to be clear.
  • Make the offer enticing enough that people don’t want to miss it.
  • Answer some common questions on your landing/sales page.
  • Answer questions before people even think to ask them.
  • Keep in mind that to some degree, landing page marketing is similar to what you would say face to face, convey the same message.

Show Links:

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course

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