On this episode, Mike is joined by Clint Clarkson. Clint is the Founder of eLearning Alchemy and is an author of L& D Scenes - Comics for Learning Professionals. Mike and Clint discuss the value of comics in business today as well as how to get our creativity flowing.
- Why can we convey an interesting message in comics?
- How do you do it so it doesn’t take away from the story?
- How does spacing impact communication?
- Why is it important for someone to relate, but not feel attacked?
- What are the negative connotations of sales?
- How can we initiate the creative process?
- Abstraction allows people to recognize it as a human experience while keeping it far enough away that they don’t feel attacked.
- There is often confusion around engagement and interaction. Engagement = “brains-on” activities while interaction = “hand-on” activities.
- Questions automatically make a person think.
- We can’t communicate or learn effectively if we are in fight or flight mode
- The moment you are trying to actively sell without adding value, people will find a way to tune you out and get rid of you.
- People are the heroes of their own story.
- When working on being more creative, ask how what you are working on can be more human. Fun, engaging, interesting.
- We are all creative in some way.
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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.
Growth Acceleration - Plateau Breakthrough
Product Market Fit
Demystify Sales - the course