Catalyst Sale Podcast
Improving Communication - 172
Jan 22, 2020 · 16 min
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On this episode, Mike and Jody discuss the importance of communication in sales and the steps we can take to improve.

Questions Answered:

  • Why do we struggle with communication?
  • How can we practice?
  • What can we do to ensure that what people hear is what we believe we said?
  • When it comes to asking questions, what is your favorite approach?

Key Takeaways:

  • We can always get better
  • Record role play sessions with members of your team and then listen to the session
  • Ask reflective questions
  • Ask questions to validate
  • Get back to basics and use who, what, where, why, when and how.
  • Don’t try to over-think the room
  • Qualification should focus on understanding the customer story
  • Understanding how and when to ask questions is really powerful
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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course

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