Catalyst Sale Podcast
Establishing KPIs and Measuring Success - 41
Jun 5, 2017 · 19 min
Play episode
Key Performance Indicators - what works, what does not, and where to start

This week we have a listener question from Jared in Florida.  Jared is questioning the KPIs that are being measured by the organization and wonders how to determine if you are measuring the right things.

We discuss some common errors when creating KPIs, general best practices, and some practical examples.  We also discuss how KPIs can be established outside of sales, and be used to measure other aspects of the organization's success.  

When we think of these metrics we usually begin with the end in mind.  We identify the desired behavior(s), desired state, and some of the key milestones that are necessary to demonstrate progress.  It is important to understand what we expect to see to indicate success.

KPIs provide a data-driven measurement of performance that goes beyond feelings or intuition.  When tracked consistently, they provide a great look into the rearview mirror as well.  Year over year, quarter over quarter, month over month, measured performance can help to identify opportunities in your business. 

Thank you for listening to this week's podcast.  If you have questions about the Catalyst Sale approach, KPI definition, or have a question you would like us to answer on the podcast,  you can reach us at schedule a call with us to discuss our practice areas.

Schedule a call with us to discuss our practice areas.

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

Clear search
Close search
Google apps
Main menu